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Do you have what it takes to become Chief Digital Officer?


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The role of the Chief Digital Officer is quite new, but has seen tremendous growth over the past few years. In this slide deck we introduce you to this much needed and exciting role!

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Published in: Business

Do you have what it takes to become Chief Digital Officer?

  2. 2. We are Duval Union Consulting, 
 business consultants for a digital world. 
 Our mission is to help organizations transform. CLICK FOR MORE INFO
  3. 3. We wrote a book on Digital Transformation and sold it in over 40 countries. BUY THE BOOK NOW
  4. 4. The amount of CDOs globally was already exploding when we wrote our book! 0 500 1000 1500 2000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
  5. 5. Atif Rafiq, CDO of : Lubomira Rochet, CDO of : Tanya Cordrey, CDO of : Sean Cornwell, CDO of : Ganesh Bell, CDO of : Previously worked in Silicon Valley at several businesses, from start- ups, to IPO’s, to large businesses. CDOs are often hired out of tech companies
  6. 6. What is A CDO?
  7. 7. The Chief Digital Officer is the person in charge of the digital strategy and innovation programs of the entire organization. (S)he has the ultimate goal to make your organization as future-proof as possible. A challenging but exciting job!
  8. 8. Shouldn’t the CEO be doing that? Why do organizations get a CDO?
  9. 9. Do you need A CDO?
  10. 10. He or she has a great vision of a digital-first future, is totally in sync with how digital is changing the world and has a clear plan to achieve their vision CEO Ideally, your CEO is the digital savvy lead CIO COO …SalesMkt
  11. 11. All of them have great digital DNA and they work together on top of their existing workload to ensure the company will remain relevant tomorrow CEO CIO COO …SalesMkt EXPECTATION
  12. 12. Unless you work at a big tech company they probably aren’t CEO REALITY CIO COO …SalesMkt
  13. 13. If you want to transform, you will need Digital Leadership CEO CIO COO …SalesMkt Virtual Digital Leadership Team
  14. 14. You need someone to take charge or not much will end up happening
  15. 15. Digital Office CIO COO …SalesMkt CEO Virtual Digital Leadership Team CDO THIS IS WHY you need a CDO
  16. 16. Let your CEO run the business of today, while the CDO prepares you for the business of tomorrow
  17. 17. the chapter in our Digital Transformation Book on Changing your company and Digital Leadership DOWNLOAD
  18. 18. WHAT DOES A CDO DO?
  19. 19. Create digital strategy & innovation programs Organise & Manage the Digital Office Organise & supervise the various (digital) teams Manage the digital programs from idea to execution Initiate & stimulate the transversal process of innovation programs C
  20. 20. WHAT IS A CDO LIKE?
  21. 21. C-Level experienced executive Strategist with a clear digital vision Change management and leadership skills People manager, ambassador, influencer, networker Profound knowledge of digital tech and business models Experienced with digital transformation processes of products, services and business models Experienced in developing new channels in an agile way
  22. 22. ARE YOU THE CDO?
  23. 23. With the right mindset, absolutely! A CDO profile is rare though
  24. 24. Everyone wants/claims to be the CDO
  25. 25. A lot of CDOs are former CIOs or CMOs
  26. 26. Many of them miss the transversal view of the company and mostly think about digital from a data/technology or marketing perspective. Technologyplatforms Media … PointofSales Customersupport Digital Sales Marcom Service&Support HR IT … R&D&Enterprise2.0 Digital Transformation
  27. 27. Can you break out of your former silo and see the digital-first attitude as a responsibility of all departments?
  29. 29. Want to become a CDO but need guidance? we can help you! Starting in October, 
 we will train and coach a select group of people to become Chief Digital Officers. CLICK FOR MORE INFO @jcaudron @dadovanpeteghem
  30. 30. DO YOU HAVE WHAT