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Forget disruption it’s time for Transformation Dado Van Peteghem
@dadovanpeteghem Duval Union Consulting founding partner @dadovanpeteghem
Connected (internet) Social Digital Analogue Mobile The Speed of Change…
I skipped 50 slides about @dadovanpeteghem Uber, Airbnb, Tesla, …
@dadovanpeteghem
@dadovanpeteghem We are focussing too much on 'disruption'
VENTURE CAPITAL @dadovanpeteghem GLOBAL SCALE Disruptors play a totally different game…. DIGITAL BY DEFAULT
@dadovanpeteghem Years from founding to $1B valuation 98 86 24 8 6 3 1 PRADA HARLEY DAVIDSON NIKE PAYPAL EVERNOTE TWITTER ...
We are overhyping @dadovanpeteghem #DF2015 Silicon Valley
@dadovanpeteghem but watching Messi everyday
 won't make you a great player… You can be inspired…
@dadovanpeteghem Hitting the ball will
We need to @dadovanpeteghem start doing things. "But we already have a plan!"
We need to @dadovanpeteghem do more.
Digital Transformation A model to master digital disruption. @dadovanpeteghem digitaltransformationbook.com
@dadovanpeteghem Why should you transform?
@dadovanpeteghem 70 1960 2025 Over the last 50 years, the average lifespan of companies shrunk from 60 to 18 years. S&P 50...
@dadovanpeteghem 2. TO BECOME EFFICIENT
@dadovanpeteghem 2. TO BECOME EFFICIENT
@dadovanpeteghem 3. TO ATTRACT TALENT
@dadovanpeteghem 3. TO ATTRACT TALENT
@dadovanpeteghem What needs to be transformed?
INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem CITIZEN
 EXPERIENCE LEADERSHIP...
Indicate where you are hurt most. @dadovanpeteghem Tackle that one first. To know where to start…
@dadovanpeteghem How can you transform?
@dadovanpeteghem 1. Forget ideas Start solving problems CITIZEN
 EXPERIENCE
SO HOW ABOUT VIRTUAL REALITY? @dadovanpeteghem Stop looking at technology WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE USE DR...
@dadovanpeteghem Stop looking for ideas
@dadovanpeteghem If your idea failed, it’s because it didn’t solve an important problem for a large enough audience
@dadovanpeteghem Start solving problems
@dadovanpeteghem Problem Transformation Canvas PROBLEM EMOTIONS SOLUTION FUNCTIONS PRODUCT OR SERVICE CHANGE CURRENCY (ben...
@dadovanpeteghem digital
 First digital
 Only>
It’s time to become 
 DIGITAL BY DEFAULT
@dadovanpeteghem 2. Involve everyone Intrapreneurship CULTURE
@dadovanpeteghem FROM day-to-day zombification TO creating momentum
@dadovanpeteghem Everybody can have your 
 “one million dollar” solution
@dadovanpeteghem Imagine that Sony didn’t let Ken Kutaragi work on its idea…
@dadovanpeteghem
@dadovanpeteghem Or that Google didn’t let Paul Buchheit work on its idea…
@dadovanpeteghem #DF2015
@dadovanpeteghem In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.
@dadovanpeteghem You need a culture that stimulates & rewards employees to think like intrapreneurs.
@dadovanpeteghem Disproportionate autonomy is what people need to succeed
@dadovanpeteghem kickbox.adobe.com
@dadovanpeteghem 3. Disrupt your business model before somebody else does BUSINESS MODEL
@dadovanpeteghem If we don’t create the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It ...
@dadovanpeteghem 10 HYPER DISRUPTIVE BUSINESS MODELS Subscription Model Freemium Model Free Model Market Place Access over...
@dadovanpeteghem
@dadovanpeteghem
gouvernement.fr/en/partnership-between-the-state-and-cisco-the-american-ceo-who-chose-france They want to achieve 3 goals:...
pr.huawei.com/en/news/hw-443315-promotedigitaltransformation The Spanish government is partnering with Huawei to improve i...
@dadovanpeteghem 4. Digital in the core of your organization ORGANIZATION
@dadovanpeteghem From Digital on the side
@dadovanpeteghem To Digital in the core
@dadovanpeteghem Communication Customercare Sales HR … DigitalMarketing Digital Transformation Communicatoin Customercare ...
@dadovanpeteghem Go for garage innovation TRANSFORMATION ACCELERATIONDISRUPTION
@dadovanpeteghem Build garages Participate in garages Buy garages
@dadovanpeteghem G
 O
 O
 G
 L
 E GOOGLE CAPITAL GOOGLE VENTURES GOOGLE X
@dadovanpeteghem Build garages Participate in garages Buy garages
@dadovanpeteghem
@dadovanpeteghem #DF2015 bmwstartupgarage.com
@dadovanpeteghem Build garages Participate in garages Buy garages
@dadovanpeteghem Ahold buys Bol.com for 350 million euro: ‘logical acquisition’
@dadovanpeteghem 5. Ship it! Seriously, ship it! PROCESSES
@dadovanpeteghem We plan for 2020 while we could be in trouble by 2017
@dadovanpeteghem WHO ARE WE TODAY? WHO DO WE WANT TO BE BY 2020? 90 DAYS SPRINTS HORIZON VISION TOMORROW STRATEGY
Do you have a future 2020 vision on how digital is transforming your service and how you need to act upon that?
Transformation Mission Think about your future role, citizens, challenges, … If you would rebuild the service from scratch...
@dadovanpeteghem THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishmen...
@dadovanpeteghem FROM maximum validated product TO minimum viable product corporates disruptors
@dadovanpeteghem “If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman...
@dadovanpeteghem REALIZE QUICK WINS IN THE FIRST 90 DAYS
GO PAPERLESS :-)
bmwi.de/EN/Topics/Technology/digital-agenda.html 1. Digital Infrastructure 2. Digital economy & workplace 3. Innovative pu...
@dadovanpeteghem 6. Digital Leadership Bring digital IQ in the board LEADERSHIP & CAPABILITIES
@dadovanpeteghem “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital...
@dadovanpeteghem Members of Disney’s Board Jack Dorsey (CEO, Twitter) Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Sta...
@dadovanpeteghem #DF2015 Smart London Board
External specialists @dadovanpeteghem + Internal Leader "The Chief Digital Officer"
@dadovanpeteghem Atif Rafiq, former Amazon and Yahoo executive. Now CDO of McDonald’s since 2013. “Our objective is to be r...
@dadovanpeteghem McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, ...
@dadovanpeteghem Rachel Haot became the CDO of New York City in 2011, but after surpassing every target, she became CDO of...
@dadovanpeteghem INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Go...
@dadovanpeteghem TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS - TO RECRUIT A TECH CORPS OF 500. “WHA...
The Australian Government is hiring 
 for its Digital Transformation Office
A government that is getting closer to its people.
@dadovanpeteghem The role of communication?
@dadovanpeteghem Becoming a "Glass house" Internally & Externally
@dadovanpeteghem
@dadovanpeteghem
@dadovanpeteghem 7. Introduce agile platforms Replace the lagging systems. INFRASTRUCTURE
@dadovanpeteghem FROM lagging fixed outdated expensive super-large TO agile cloud-based user friendly inexpensive custom
@dadovanpeteghem AGILE TOOLS Google Apps Showpad Skype 
 for Business Slack … Teamleader
INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem CITIZEN
 EXPERIENCE LEADERSHIP...
@dadovanpeteghem We are in digital kindergarten… We ain’t seen nothing yet.
@dadovanpeteghem Start your transformation The time is now. 1. Forget ideas, start solving problems 2. Involve everyone 3....
@dadovanpeteghem GO ALL-IN
dado.vanpeteghem @duvalunion.com Duval Union Consulting founding partner @dadovanpeteghem
@dadovanpeteghem Rachel Haot became the
@dadovanpeteghem Rachel Haot became the
@dadovanpeteghem Rachel Haot became the
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@dadovanpeteghem Rachel Haot became the Digital Transformation in Governments

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@dadovanpeteghem
Rachel Haot became the CDO
of New York City in 2011, but
after surpassing every
target, she became CDO of
New York State and won the
CDO of the Year 2014 Award.
“Our digital goals are
using innovation to
better serve constituents
and using technology to
drive the economy.”

Published in: Government & Nonprofit, Marketing
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