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Forget disruption it’s time for Transformation Dado Van Peteghem
@dadovanpeteghem Duval Union Consulting founding partner @dadovanpeteghem
Connected (internet) Social Digital Analogue Mobile The Speed of Change…
I skipped 50 slides about @dadovanpeteghem Uber, Airbnb, Tesla, …
@dadovanpeteghem
@dadovanpeteghem We are focussing too much on 'disruption'
VENTURE CAPITAL @dadovanpeteghem GLOBAL SCALE Disruptors play a totally different game…. DIGITAL BY DEFAULT
@dadovanpeteghem Years from founding to $1B valuation 98 86 24 8 6 3 1 PRADA HARLEY DAVIDSON NIKE PAYPAL EVERNOTE TWITTER ...
We are overhyping @dadovanpeteghem #DF2015 Silicon Valley
@dadovanpeteghem but watching Messi everyday
 won't make you a great player… You can be inspired…
@dadovanpeteghem Hitting the ball will
We need to @dadovanpeteghem start doing things. "But we already have a plan!"
We need to @dadovanpeteghem do more.
Digital Transformation A model to master digital disruption. @dadovanpeteghem digitaltransformationbook.com
@dadovanpeteghem Why should you transform?
@dadovanpeteghem 70 1960 2025 Over the last 50 years, the average lifespan of companies shrunk from 60 to 18 years. S&P 50...
@dadovanpeteghem 2. TO BECOME EFFICIENT
@dadovanpeteghem 2. TO BECOME EFFICIENT
@dadovanpeteghem 3. TO ATTRACT TALENT
@dadovanpeteghem 3. TO ATTRACT TALENT
@dadovanpeteghem What needs to be transformed?
INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem CITIZEN
 EXPERIENCE LEADERSHIP...
Indicate where you are hurt most. @dadovanpeteghem Tackle that one first. To know where to start…
@dadovanpeteghem How can you transform?
@dadovanpeteghem 1. Forget ideas Start solving problems CITIZEN
 EXPERIENCE
SO HOW ABOUT VIRTUAL REALITY? @dadovanpeteghem Stop looking at technology WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE USE DR...
@dadovanpeteghem Stop looking for ideas
@dadovanpeteghem If your idea failed, it’s because it didn’t solve an important problem for a large enough audience
@dadovanpeteghem Start solving problems
@dadovanpeteghem Problem Transformation Canvas PROBLEM EMOTIONS SOLUTION FUNCTIONS PRODUCT OR SERVICE CHANGE CURRENCY (ben...
@dadovanpeteghem digital
 First digital
 Only>
It’s time to become 
 DIGITAL BY DEFAULT
@dadovanpeteghem 2. Involve everyone Intrapreneurship CULTURE
@dadovanpeteghem FROM day-to-day zombification TO creating momentum
@dadovanpeteghem Everybody can have your 
 “one million dollar” solution
@dadovanpeteghem Imagine that Sony didn’t let Ken Kutaragi work on its idea…
@dadovanpeteghem
@dadovanpeteghem Or that Google didn’t let Paul Buchheit work on its idea…
@dadovanpeteghem #DF2015
@dadovanpeteghem In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.
@dadovanpeteghem You need a culture that stimulates & rewards employees to think like intrapreneurs.
@dadovanpeteghem Disproportionate autonomy is what people need to succeed
@dadovanpeteghem kickbox.adobe.com
@dadovanpeteghem 3. Disrupt your business model before somebody else does BUSINESS MODEL
@dadovanpeteghem If we don’t create the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It ...
@dadovanpeteghem 10 HYPER DISRUPTIVE BUSINESS MODELS Subscription Model Freemium Model Free Model Market Place Access over...
@dadovanpeteghem
@dadovanpeteghem
gouvernement.fr/en/partnership-between-the-state-and-cisco-the-american-ceo-who-chose-france They want to achieve 3 goals:...
pr.huawei.com/en/news/hw-443315-promotedigitaltransformation The Spanish government is partnering with Huawei to improve i...
@dadovanpeteghem 4. Digital in the core of your organization ORGANIZATION
@dadovanpeteghem From Digital on the side
@dadovanpeteghem To Digital in the core
@dadovanpeteghem Communication Customercare Sales HR … DigitalMarketing Digital Transformation Communicatoin Customercare ...
@dadovanpeteghem Go for garage innovation TRANSFORMATION ACCELERATIONDISRUPTION
@dadovanpeteghem Build garages Participate in garages Buy garages
@dadovanpeteghem G
 O
 O
 G
 L
 E GOOGLE CAPITAL GOOGLE VENTURES GOOGLE X
@dadovanpeteghem Build garages Participate in garages Buy garages
@dadovanpeteghem
@dadovanpeteghem #DF2015 bmwstartupgarage.com
@dadovanpeteghem Build garages Participate in garages Buy garages
@dadovanpeteghem Ahold buys Bol.com for 350 million euro: ‘logical acquisition’
@dadovanpeteghem 5. Ship it! Seriously, ship it! PROCESSES
@dadovanpeteghem We plan for 2020 while we could be in trouble by 2017
@dadovanpeteghem WHO ARE WE TODAY? WHO DO WE WANT TO BE BY 2020? 90 DAYS SPRINTS HORIZON VISION TOMORROW STRATEGY
Do you have a future 2020 vision on how digital is transforming your service and how you need to act upon that?
Transformation Mission Think about your future role, citizens, challenges, … If you would rebuild the service from scratch...
@dadovanpeteghem THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishmen...
@dadovanpeteghem FROM maximum validated product TO minimum viable product corporates disruptors
@dadovanpeteghem “If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman...
@dadovanpeteghem REALIZE QUICK WINS IN THE FIRST 90 DAYS
GO PAPERLESS :-)
bmwi.de/EN/Topics/Technology/digital-agenda.html 1. Digital Infrastructure 2. Digital economy & workplace 3. Innovative pu...
@dadovanpeteghem 6. Digital Leadership Bring digital IQ in the board LEADERSHIP & CAPABILITIES
@dadovanpeteghem “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital...
@dadovanpeteghem Members of Disney’s Board Jack Dorsey (CEO, Twitter) Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Sta...
@dadovanpeteghem #DF2015 Smart London Board
External specialists @dadovanpeteghem + Internal Leader "The Chief Digital Officer"
@dadovanpeteghem Atif Rafiq, former Amazon and Yahoo executive. Now CDO of McDonald’s since 2013. “Our objective is to be r...
@dadovanpeteghem McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, ...
@dadovanpeteghem Rachel Haot became the CDO of New York City in 2011, but after surpassing every target, she became CDO of...
@dadovanpeteghem INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Go...
@dadovanpeteghem TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS - TO RECRUIT A TECH CORPS OF 500. “WHA...
The Australian Government is hiring 
 for its Digital Transformation Office
A government that is getting closer to its people.
@dadovanpeteghem The role of communication?
@dadovanpeteghem Becoming a "Glass house" Internally & Externally
@dadovanpeteghem
@dadovanpeteghem
@dadovanpeteghem 7. Introduce agile platforms Replace the lagging systems. INFRASTRUCTURE
@dadovanpeteghem FROM lagging fixed outdated expensive super-large TO agile cloud-based user friendly inexpensive custom
@dadovanpeteghem AGILE TOOLS Google Apps Showpad Skype 
 for Business Slack … Teamleader
INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem CITIZEN
 EXPERIENCE LEADERSHIP...
@dadovanpeteghem We are in digital kindergarten… We ain’t seen nothing yet.
@dadovanpeteghem Start your transformation The time is now. 1. Forget ideas, start solving problems 2. Involve everyone 3....
@dadovanpeteghem GO ALL-IN
dado.vanpeteghem @duvalunion.com Duval Union Consulting founding partner @dadovanpeteghem
@dadovanpeteghem “If you can't understand
@dadovanpeteghem “If you can't understand
@dadovanpeteghem “If you can't understand
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@dadovanpeteghem “If you can't understand Digital Transformation in Governments

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@dadovanpeteghem
“If you can't understand the new world
of digital, fire yourself.
Build an executive team that is digital-
first. Make sure there is a techie on the
board of directors.
If the board has a low digital IQ,
the company will have a low digital IQ”
George Colony
CEO Forrester Research

Published in: Government & Nonprofit, Marketing
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