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Digital transformation

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Presentation by Dado Van Peteghem (@dadovanpeteghem) at STIMA Conference Ghent.

Published in: Marketing, Business
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Digital transformation

  1. Digital 
 Transformation
 Lunch & Learn #STIMAC@dadovanpeteghem #STIMAC
  2. @dadovanpeteghem #STIMAC Dado Van Peteghem Partner Duval Union Consulting dado.vanpeteghem@duvalunion.com Katleen Ravijts Portfolio Marketing Benelux IBM katleen.ravijts@be.ibm.com @dadovanpeteghem @katravi
  3. Digital Transformation A model to master digital disruption. @dadovanpeteghem digitaltransformationbook.com #STIMAC
  4. @dadovanpeteghem #STIMAC Mobile THE SPEED OF CHANGE Social Digital Analog Internet
  5. @dadovanpeteghem #STIMAC
  6. @dadovanpeteghem #STIMAC
  7. @dadovanpeteghem #STIMAC
  8. @dadovanpeteghem #STIMAC Ray Kurzweil: In The 2030s, Nanobots In Our Brains Will Make Us 'Godlike'
  9. @dadovanpeteghem newscientist.com/article/dn28439-the-hot-new-job-in-silicon-valley-is-being-a-robots-assistant/ The hot new job in Silicon Valley
 is being a robot’s assistant
  10. @dadovanpeteghem We are living through One of the biggest shifts in human kind #STIMAC
  11. @dadovanpeteghem #STIMAC
  12. @dadovanpeteghem #STIMAC Elon Musk: 
 Cars all go self-driving in 20 years
  13. @dadovanpeteghem #STIMAC Apple’s Tim Cook says cash will be dead for the next generation of kids http://qz.com/548071/apples-tim-cook-says-cash-will-be-dead-for-the-next-generation-of-kids/
  14. @dadovanpeteghem WE ARE IN DIGITAL KINDERGARTEN :-) #STIMAC
  15. @dadovanpeteghem #STIMAC "All this technology is making us antisocial"
  16. @dadovanpeteghem #STIMAC Let's not be romantic 
 about the past.
  17. @dadovanpeteghem Digital is becoming Business Critical$ #STIMAC
  18. NO ONE IS SAFE #STIMAC ;
  19. NO ONE IS SAFE #STIMAC
  20. NO ONE IS SAFE #STIMAC
  21. @dadovanpeteghem #STIMAC 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2020 All Safe havens will be subject to digital disruption … WAVES OF DISRUPTION
  22. @dadovanpeteghem #STIMAC Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020 http://venturebeat.com/2015/11/12/sensor-based-passive-buying-expected-to-make-up-15-of-all-purchases-in-2020/
  23. @dadovanpeteghem #STIMAC
  24. @dadovanpeteghem #STIMAC I'm a child of the disruption myself…
  25. @dadovanpeteghem #STIMAC How far are you from your Uber moment?
  26. I skipped 50 slides about @dadovanpeteghem Uber, Airbnb, Tesla, … #STIMAC
  27. @dadovanpeteghem #STIMAC
  28. VENTURE CAPITAL @dadovanpeteghem GLOBAL SCALE Disruptors play a totally different game…. DIGITAL BY DEFAULT #STIMAC
  29. @dadovanpeteghem Years from founding to $1B valuation 98 86 24 8 6 3 1 PRADA HARLEY DAVIDSON NIKE PAYPAL EVERNOTE TWITTER INSTACART #STIMAC
  30. @dadovanpeteghem but watching Messi everyday
 won't make you a great player… You can be inspired… #STIMAC
  31. @dadovanpeteghem Hitting the ball will #STIMAC
  32. IBM exists for 103 years. They have already transformed themselves plenty of times. @dadovanpeteghem #STIMAC
  33. @dadovanpeteghem FROM ... ... TO The Business Digital 
 (at the sidelines) Digital in the core 2015 2020 #STIMAC
  34. INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem CUSTOMER
 EXPERIENCE LEADERSHIP &
 CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE #STIMAC
  35. @dadovanpeteghem 1. Forget ideas Start solving problems CUSTOMER
 EXPERIENCE #STIMAC
  36. SO HOW ABOUT VIRTUAL REALITY? @dadovanpeteghem Stop looking at technology WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE INVEST IN DRONES? DON’T WE NEED A MOBILE APP? #STIMAC
  37. @dadovanpeteghem Stop looking for ideas #STIMAC
  38. @dadovanpeteghem If your idea failed, it’s because it didn’t solve an important problem for a large enough audience #STIMAC
  39. @dadovanpeteghem Start solving problems #STIMAC
  40. @dadovanpeteghem Problem Transformation Canvas PROBLEM EMOTIONS SOLUTION FUNCTIONS PRODUCT OR SERVICE CHANGE CURRENCY (benefits) TECHNOLOGY What problem are we solving and for who? What are the basic emotions that problem and solution are addressing? What is the overall solution that would fix this problem? What are the different functions a customer would expect this solution to have? What could eventually be the product or service that we are selling? What technology is most suited and relevant to build this? What are the benefits and are they strong enough to have people change their preference? #STIMAC
  41. @dadovanpeteghem 2. Involve everyone Intrapreneurship CULTURE #STIMAC
  42. @dadovanpeteghem FROM day-to-day zombification TO creating momentum #STIMAC
  43. @dadovanpeteghem Everybody can have your 
 “one million dollar” solution #STIMAC
  44. @dadovanpeteghem Imagine that Sony didn’t let Ken Kutaragi work on its idea… #STIMAC
  45. @dadovanpeteghem #STIMAC
  46. @dadovanpeteghem Or that Google didn’t let Paul Buchheit work on its idea… #STIMAC
  47. @dadovanpeteghem #STIMAC
  48. @dadovanpeteghem In 1975, this Kodak employee invented the digital camera. His bosses made him hide it. #STIMAC
  49. @dadovanpeteghem 3. Disrupt your business model before somebody else does BUSINESS MODEL #STIMAC
  50. @dadovanpeteghem If we don’t create the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear. Facebook Little Red BookFacebook Little Red Book #STIMAC
  51. @dadovanpeteghem 10 HYPER DISRUPTIVE BUSINESS MODELS Subscription Model Freemium Model Free Model Market Place Access over Ownership Hyper MarketExperience The Pyramid On Demand The Ecosystem HELLOFRESH DROPBOX FACEBOOK ALIBABA ZIPCAR ZALANDOTESLA AMAZON UBER APPLE #STIMAC
  52. @dadovanpeteghem Subscription model HelloFresh Pampers? #STIMAC
  53. @dadovanpeteghem Market Place Alibaba Local food? #STIMAC
  54. @dadovanpeteghem On Demand Uber Laundry? #STIMAC
  55. @dadovanpeteghem #STIMAC
  56. @dadovanpeteghem #STIMAC
  57. @dadovanpeteghem 4. Digital in the core of your organization ORGANIZATION #STIMAC
  58. @dadovanpeteghem From Digital on the side #STIMAC
  59. @dadovanpeteghem To Digital in the core #STIMAC
  60. @dadovanpeteghem Marketing&Comm Customercare Sales HR IT DigitalMarketing Digital Transformation Marketing&Comm Customercare Sales HR IT #STIMAC
  61. @dadovanpeteghem #STIMAC YOU WILL NEED TO BECOME FRIENDS WITH IT :)
  62. @dadovanpeteghem Go for garage innovation TRANSFORMATION ACCELERATIONDISRUPTION #STIMAC
  63. @dadovanpeteghem Build garages Participate in garages Buy garages #STIMAC
  64. @dadovanpeteghem #STIMAC - Build stronger connections with tech players from Silicon Valley - Detect trends and identify potential partnerships with start-ups - Foster digital culture and innovation within AXA Group - Initiate pilots with the most promising start-ups "A GARAGE MINDSET IN A CORPORATE BODY"
  65. @dadovanpeteghem #STIMAC http://www.ibm.com/smarterplanet/us/en/ibmwatson/journey/ IBM Garage : 
 Watson “The goal is nothing less than to reinvent the tech industry— and reinvent our own company at the same time.”
  66. @dadovanpeteghem Build garages Participate in garages Buy garages #STIMAC
  67. @dadovanpeteghem #STIMAC
  68. @dadovanpeteghem #STIMAC bmwstartupgarage.com
  69. @dadovanpeteghem http://www.bbcwlabs.com/
  70. @dadovanpeteghem #STIMACsprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup IBM - Start up program: 
 B-Building
  71. @dadovanpeteghem #STIMACsprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup IBM - Start up program: 
 B-Building sprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup
  72. @dadovanpeteghem Build garages Participate in garages Buy garages #STIMAC
  73. @dadovanpeteghem Ahold buys Bol.com for 350 million euro: ‘logical acquisition’ #STIMAC
  74. @dadovanpeteghem 5. Ship it! Seriously, ship it! PROCESSES #STIMAC
  75. @dadovanpeteghem We plan for 2020 while we could be in trouble by 2017 #STIMAC
  76. @dadovanpeteghem WHO ARE WE TODAY? WHO DO WE WANT TO BE BY 2020? 90 DAYS SPRINTS HORIZON VISION TOMORROW STRATEGY #STIMAC
  77. @dadovanpeteghem THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world.
 And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one. Facebook Little Red Book #STIMAC
  78. @dadovanpeteghem FROM maximum validated product TO minimum viable product corporates disruptors #STIMAC
  79. @dadovanpeteghem “If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman Co-founder LinkedIn / VC #STIMAC
  80. @dadovanpeteghem REALIZE QUICK WINS IN THE FIRST 90 DAYS #STIMAC
  81. GO PAPERLESS :-)
  82. @dadovanpeteghem Start Social Selling! we are using only 10% of the potential of social media. #STIMAC
  83. @dadovanpeteghem Marketing Automation #STIMAC
  84. @dadovanpeteghem 6. Leadership & Capabilities Bring digital IQ in the board LEADERSHIP & CAPABILITIES #STIMAC
  85. @dadovanpeteghem “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital- first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research #STIMAC
  86. @dadovanpeteghem Members of Disney’s Board Jack Dorsey (CEO, Twitter) Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks) Former members: Steve Jobs (CEO, Apple) Judy Estrin (former CTO, Cisco) #STIMAC
  87. @dadovanpeteghem Smart London Board #STIMAC
  88. External specialists @dadovanpeteghem + Internal Leader "The Chief Digital Officer" #STIMAC
  89. @dadovanpeteghem Atif Rafiq, former Amazon and Yahoo executive. Now CDO of McDonald’s since 2013. “Our objective is to be ready to move at the pace consumers are.” #STIMAC
  90. @dadovanpeteghem McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various other tech companies. The team is set to grow to 200+ employees within the next year. #STIMAC
  91. @dadovanpeteghem Daniel Heaf was CDO of The BBC. He is now SVP Digital Commerce at Burberry. - Reporting to CEO and responsible for all BBC Worldwide's digital activity - Driven digital revenue from 2.7% to 12.8% of total turnover - Launched BBCW Labs: BBCW's start-up accelerator
  92. @dadovanpeteghem INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government works. #STIMAC
  93. @dadovanpeteghem TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS - TO RECRUIT A TECH CORPS OF 500. “WHAT WE REALIZED
 WAS, THIS COULD BE A
 RECIPE FOR
 SOMETHING LARGER,”
 THE PRESIDENT
 EXPLAINS. IF THE TECH
 TEAM SUCCEEDS, IT
 COULD TRANSFORM
 AMERICANS’
 ATTITUDES ABOUT GOVERNMENT. #STIMAC
  94. @dadovanpeteghem ATTRACT DIGITAL TALENT RIGHT NOW #STIMAC
  95. The biggest challenge is not recruiting GenY @dadovanpeteghem #STIMAC
  96. We are underestimating the urgency to recruit high end digital talents, no matter their age. @dadovanpeteghem This should be your 
 #1 HR priority for 2016 #STIMAC
  97. @dadovanpeteghem Start measuring digital expertise in every new job interview you organize. Whatever the vacancy is about. #STIMAC
  98. @dadovanpeteghem YOU NEED DATA SCIENTISTS IBM IS TRAINING 1MIO NEW 
 DATA SCIENTISTS
  99. @dadovanpeteghem 7. Introduce agile platforms Replace the lagging systems. INFRASTRUCTURE #STIMAC
  100. INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem CUSTOMER
 EXPERIENCE LEADERSHIP &
 CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE #STIMAC
  101. @dadovanpeteghem Start your transformation The time is now. 1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms #STIMAC
  102. @dadovanpeteghem This is the biggest shift since the industrial revolution. #STIMAC
  103. @dadovanpeteghem GO ALL-IN #STIMAC
  104. dado.vanpeteghem @duvalunion.com Duval Union Consulting founding partner @dadovanpeteghem #STIMAC

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