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Institutional   Research.    Kate Burton.
Genre Ratings3,5003,0002,5002,0001,5001,000 500   0                           Movies                        (1995 – 2012)
genre Rating.• From the statistics shown in the bar chart  Drama is the highest rated genre in amount of  tickets bought t...
25.00%                                            20.00%                                            15.00%                ...
Genre market share.• Again Comedy is proven to be the most  popular as the market shares for Comedy is the  highest with 2...
Horror films of 2012.                                        Release      Theatrical         MPAARank   Movie             ...
Horror films of 2012.• According to the table, Prometheus was the most seen  horror film of 2012. Perhaps this is because ...
Prometheus: what      was that about? Here are just a few of the many asked questions, showing          that a little myst...
Paranormal Activity        4.• As part of a successful franchise Paranormal Activity 4  had no doubt in getting a lot of v...
Theatrical            Distributor.• According to the top horror movies of 1995 – 2013  Miramax is the best theatrical dist...
Theatrical                                     Distributors.                  • The top ten distributors had a 94% share o...
Weekend Box office.                  • In 2011 a 58% share of the box office was taken at                    weekends (Fri...
My Film.• With all of this information it’s clear that to include  drama within my horror film would benefit it when it  c...
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Institutional research

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Institutional research

  1. 1. Institutional Research. Kate Burton.
  2. 2. Genre Ratings3,5003,0002,5002,0001,5001,000 500 0 Movies (1995 – 2012)
  3. 3. genre Rating.• From the statistics shown in the bar chart Drama is the highest rated genre in amount of tickets bought to see the film, Comedy closely follows behind. This shows that perhaps a way of getting a higher amount of views is to merge one of these genres together with horror, so that there is more of what the audience prefers, but in a different variation.
  4. 4. 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Comedy Adventure Drama Action Thriller/ Suspence Romantic Comedy Horror Doctumentary Musical Black Comedy WesternConcert/ Performance Multiple Genres Market Share Genre market share. Market Share
  5. 5. Genre market share.• Again Comedy is proven to be the most popular as the market shares for Comedy is the highest with 23.48% from copies sold within the year of their release. Horror is the last film genre to have any significant market share before the line graph seems to go flat. They in fact only make 4.77% of the market share, which is small in comparison to the others that were mentioned.
  6. 6. Horror films of 2012. Release Theatrical MPAARank Movie 2012 Gross Tickets Sold Date Distributor Rating1 Prometheus 08/06/2012 20th Century Fox R $126,477,084 16,152,884 Paramount2 Paranormal Activity 4 19/10/2012 Pictures R $53,885,000 6,881,864 Paramount3 The Devil Inside 06/01/2012 Pictures R $53,261,944 6,716,5124 The Possession 31/08/2012 Lionsgate PG-13 $49,130,154 6,274,604 Abraham Lincoln: Vampire5 Hunter 22/06/2012 20th Century Fox R $37,519,139 4,791,7166 House at the End of the Street 21/09/2012 Relativity PG-13 $31,611,916 4,037,2817 Chernobyl Diaries 25/05/2012 Warner Bros. R $18,119,640 2,314,1308 Silent Hill: Revelation 3D 26/10/2012 Open Road R $17,530,219 2,238,853 Silent House 09/03/2012 Open Road R $12,739,737 1,627,041910 The Collection 30/11/2012 LD Distribution R $6,810,754 869,828 The Apparition 24/08/2012 Warner Bros. PG - 13 $4,936,819 630,50011 Piranha 3DD 01/06/2012 Weinstein Co. R $30,904 47,36912 Slaughter Creek 14/09/2012 Nocturnal Not Rated $136,815 17,47313 Features V/H/S 05/10/201214 Magnet Pictures R $100,345 12,815 Cohen Media15 The Awakening 17/08/2012 Group R $95,933 12,251
  7. 7. Horror films of 2012.• According to the table, Prometheus was the most seen horror film of 2012. Perhaps this is because the film leaves the audience with a lot of questions, a perfect way to ensure an even better audience if there was to ever be a next one. All the questions that may have been asked are covered on the guardians page: ‘What was that about?’• They cover questions such as…
  8. 8. Prometheus: what was that about? Here are just a few of the many asked questions, showing that a little mystery can go a long way.• 1. Whats going on in the prologue? Thats an alien creating life on earth, right?• 2. How did the constellation get onto all those ancient cave paintings and artifacts? And why would the engineers provide a map anyway?• 9. Why did the engineers change their minds and decide to destroy life on earth?
  9. 9. Paranormal Activity 4.• As part of a successful franchise Paranormal Activity 4 had no doubt in getting a lot of views. As the film starts off with the ending of the second film then jumps five years ahead it immediately sparks the views interest, especially for fans of the other films. A sense of familiarity will be there as it will be filmed on the same street as past movies, but with the storyline of a different family having moved in. Again mystery seems to be the most potent part of the film, as it has run throughout the entire franchise and each film reveals something new about the supernatural happenings.
  10. 10. Theatrical Distributor.• According to the top horror movies of 1995 – 2013 Miramax is the best theatrical distributor for horror films. They distributed the Scream Movies 1, 2 and 3. And also distributed The Others and Halloween: H2O. They are known as an independent distributor of foreign films.• The second best distributor for horror films is Sony Pictures. They released the original Phantom of the Opera in 1989, as well as Night of the Living Dead, Sleepwalkers, Bram Stokers Dracula and Frankenstein. A lot of well known and famous horror films.
  11. 11. Theatrical Distributors. • The top ten distributors had a 94% share of the market on 2011, the same as in 2010. This could mean that there would be little space for an independent distributor to make any large sort of profit. Monday to Thursday accounted for 42% of the box office, the highest share since records began. This is because the prices will be cheaper on weekday viewings and show that weekday showings are just as important as Friday and weekend showings. • This may not be relevant to a horror film like mine, however, as my movie is aimed at a younger adult audience, who will probably go to the cinema at the weekends and Fridays. Therefore my film make make a sufficient profit as the prices are higher at weekends and have a larger share of the box office.Source: Statistical Yearbook 2012.
  12. 12. Weekend Box office. • In 2011 a 58% share of the box office was taken at weekends (Friday – Sunday), which is the lowest percentage of the last eight years . Films released in 2011, just like 2009 and 2010, attracted large audience’s for weekday showings. Promotions such as Orange Wednesday’s helps to boost weekday viewing into popularity. However, films aimed for the generation of younger adults continue to benefit from expensive weekend showings. Films such as Harry Potter and the Deathly Hallows part 2 took ₤23.8 million on it’s opening weekend, which is the record for a three weekend box office figures (including previews.)Source: Statistical Yearbook 2012.
  13. 13. My Film.• With all of this information it’s clear that to include drama within my horror film would benefit it when it comes to the audiences favored genres. The best distributor for my film would be Sony Pictures as they are famous for all the classic horrors that changed the genre completely, and they have a sufficient fundings for their films. The fact that they already have a reputation for brilliant films will help, as people may not even be fans of horror or know about my film, but would give it a chance anyway. Because my film is aimed at younger adults the profit from weekend prices would also be quite successful.

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