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Implementing a Mobile Marketing plan into your current marketing strategy really isn’t all that difficult and it’s actually less expensive than you think, but it will take time to set up, monitor and maintain. It can’t be stressed enough that Mobile Marketing is about consistency and commitment. You have to think about what you want to offer your customers, how you want them to react to the offer and what you will do to see it through.
Business is about building relationships and Mobile Marketing fits into this concept perfectly. In order to be successful in offering your customers what they want, you have to first know what they want.