Mobile Update October 2008

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An update on mobile marketing, devices and trends. Presented October 2008.

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Mobile Update October 2008

  1. 1. Mobile Update October 1st, 2008 Presented by: Dustin Jacobsen Technical Director, Barkley 1
  2. 2. Agenda 2
  3. 3. Agenda  Introduction  Why so many updates on mobile?  Mobile usage  Devices  iPhone, T-Mobile G1, Nokia N96  Example applications 2
  4. 4. Your presenter 3
  5. 5. Digital Ninja Assignments: 4
  6. 6. Digital Ninja Assignments: SMS weather 4
  7. 7. Digital Ninja Assignments: SMS weather MapQuest directions 4
  8. 8. Digital Ninja Assignments: SMS weather MapQuest directions Camera phone 4
  9. 9. Relevancy: 5
  10. 10. Relevancy: Consumers 5
  11. 11. Relevancy: Consumers Competition 5
  12. 12. What do you want to learn today? 6
  13. 13. Organization Subsidy 7
  14. 14. Organization Subsidy  According to Forrester, 75% of firms purchase devices and service on behalf of their employees and another 15% subsidize service fees Baseline Magazine, Sept 2008, “Managing Mobility in the Enterprise” 7
  15. 15. December 2007 8
  16. 16. December 2007  50 billion text messages  255 million U.S. mobile subscribers source 8
  17. 17. June 2008 9
  18. 18. June 2008  75 billion text messages  262 million U.S. mobile subscribers source 9
  19. 19. Growth 10
  20. 20. Growth  Mobile texting up 450% in two years  Outpaces voice calling  Teens 13 to 17 years old average 1,742 text messages a month source 10
  21. 21. Mobile Coverage 11
  22. 22. Mobile Coverage  About 1/2 of kids 8-12 years old have mobile phones  Overall: 85% cell coverage in the U.S. source 11
  23. 23. CTIA highlights 12
  24. 24. CTIA highlights  Yahoo: OneConnect, BluePrint  Adobe: Flash across all devices  Carriers: meaning of open networks 12
  25. 25. Politics 13
  26. 26. Politics  Obama campaign sent out 2.9 million text messages to announce his running mate  50% actually received the message, some hours later, according to Keynote source 13
  27. 27. Home Phone Replacement 14
  28. 28. Home Phone Replacement  17% (20 million) are homes without landlines  Moving (31%) or changing jobs (22%) are the biggest life events associated with cord cutting source 14
  29. 29. T-Mobile G1 / Android 15
  30. 30. T-Mobile G1 / Android  October 22nd release  Product details (video)  QWERTY keyboard, touchscreen  Android Market vs. Apple store  no video playback  Missed details  Visa partnership  Motorola dev team 15
  31. 31. BlackBerry 16
  32. 32. BlackBerry  No stopping BlackBerry in corporate environments 16
  33. 33. iPhone 17
  34. 34. iPhone  App store: $1 million in sales / day  launched July 2008  Favorite apps  Google Maps  Urbanspoon  Where  Yelp  Pandora  Shazam  Twitterific 17
  35. 35. iPhone 18
  36. 36. iPhone  Analysts predict 13 million iPhone 3G sales in 2008 18
  37. 37. Nokia N96 19
  38. 38. Nokia N96  Product details (Oct 1 release)  N96 vs. iPhone  XOHM high speed connection 19
  39. 39. Other devices 20
  40. 40. Other devices  Many new devices  HTC, Samsung, Sony Ericcson, Motorola, LG, others  2Q08 market share  Nokia - 40.3 %  Samsung - 15.2 %  Motorola - 9.3 %  LG - 9.2 %  Sony Ericsson - 8.3 % 20
  41. 41. Other Trends 21
  42. 42. Other Trends  GPS  Mobile banking: 2012  9 Megapixel camera and HD video  iPhone to U-verse link and remote  Nokia: multimedia powerhouse  08 Ringtone revenue: $5-600 mill 21
  43. 43. Mobile Advertising 22
  44. 44. Mobile Advertising  Growth, but 3 factors holding it back:  Unawareness of audience size  Complexity of ecosystem  Lack of trust in the medium report 22
  45. 45. Thanks! Dustin Jacobsen Technical Director Barkley Follow: Blog Twitter 23

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