Practicum Final


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Practicum Final

  1. 1. By DiandreUssery<br />Practicum Final<br />
  2. 2. <ul><li>After registering for Public Relations Practicum I was unsure of what type of class it would be. There was no specifics like previous PR classes, such as writing, campaigns, or research.. So what would I be learning?
  3. 3. My definition of Public Relations Practicum: Understanding fundamentals of real life career situations and furthering your knowledge of how to become prepared for the work environment
  4. 4. From not knowing what I would learn in the beginning of the semester, this class has left me with vital skills necessary for being successful in the field of Public Relations.</li></li></ul><li>1.ResumeWriting<br /><ul><li> Looks clean and crisp
  5. 5. Offers more than one way for potential employer to contact you
  6. 6. Headings are easy to navigate through
  7. 7. Objective includes both a career and industry
  8. 8. Educational History
  9. 9. Strong action verbs used throughout
  10. 10. Appropiate use of bold, italics, capitals, or underlining
  11. 11. Specific
  12. 12. Without errors
  13. 13. Font – No smaller than 10 point
  14. 14. Sprinkle words that have to do with PR such as press release, budget, etc</li></li></ul><li>2.Searching For a job<br />Communication is essential!<br /><ul><li>Make use of Social Media
  15. 15. Be Proactive
  16. 16. Do your research
  17. 17. Apply to several companies
  18. 18. Always Follow Up after contacting potential employment</li></li></ul><li>3. Job Interviewing<br />The 2 most important aspects of a job interview are information and behavior.<br /><ul><li>Informational: Pitch yourself as if you were a product. Discuss your best features, past experience that relate to potential job, and even information about your potential employers company
  19. 19. Behavioral- A firm handshake is the best way to begin your interview. Eye contact, and letting your personality shine through are key. If you are nervous, don’t appear to be.
  20. 20. Always send a thank you note after the interview</li></li></ul><li>4. Creating and Sharing<br /><ul><li>Portfolio Pieces
  21. 21. Special Event Fliers
  22. 22. Press Releases
  23. 23. News Articles
  24. 24. Current Blog</li></ul>1.Highlight pieces that you pride<br />2. Results of what was done by you<br />3. Display TEAMWORK<br />4. Review how you convey yourself to interviewer<br />5. Create a Leave Behind<br />
  25. 25. 5. Using <br />*LinkedIn is an online service mainly used for professional networking.<br />Build Your Network. Connect with other members and build your network. The more connections you have, the more opportunities you have.<br />
  26. 26. 6. Tips from PR Professional<br />What three tips would you offer someone just starting out in PR?<br />1. You have to understand what everyone needs. For example, what does the journalist need? They are going out of business and you need to be able to help them do their job the best. What do your clients need? Be aware to balance client’s needs and executives needs. 2. You cannot go into it thinking you know it all. Be prepared to learn and be humble and have a positive attitude. You are going to have to multi-task and not everyone is going to like what you write.3. Perfect a skill that makes you stand out from others. (Such as social media)<br />
  27. 27. 7. Interview Table Etiquette<br /><ul><li>Order something you can eat easily (NEVER spaghetti!)
  28. 28. Do not over eat
  29. 29. Do not drink alcoholic beverages
  30. 30. Place napkin in lap
  31. 31. Remember to chew with mouth closed
  32. 32. Learn to use chopsticks</li></li></ul><li>8. Social Media<br />Use Social Media to your advantage when searching for a career, and developing one.<br />Many companies have turned to Facebook, Twitter, and other social media to better themselves as organizations and so can you<br />Certain websites offer the communication you need to remain in contact with potential employers.<br />
  33. 33. 9. Discover your PR niche<br />There are many avenues available with a degree in PR<br />Understanding where you fit in is key in obtaining a successful career<br />A few are…..<br />Event Planning<br />Crisis Communication<br />Political<br />Financial<br />Marketing/Advertising<br />Business Administration<br />
  34. 34. 10. What to Wear during an Interview <br />Women<br /><ul><li>Minimal Jewelry
  35. 35. No perfume (people have allergies)
  36. 36. Do not bring your purse, instead carry a shoulder bag
  37. 37. Wear hosiery with a skirt
  38. 38. Nothing short or low
  39. 39. Closed toe shoes</li></ul>Men<br /><ul><li>Solid color shirt or suit
  40. 40. Minimal aftershave
  41. 41. Trimmed Nails
  42. 42. Carry a briefcase
  43. 43. Hair out of face
  44. 44. Regular Tie</li>