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Geollery: A Mixed Reality Social Media Platform

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We present Geollery, an interactive mixed reality social media platform for creating, sharing, and exploring geotagged information. Geollery introduces a real-time pipeline to progressively render an interactive mirrored world with three-dimensional (3D) buildings, internal user-generated content, and external geotagged social media. This mirrored world allows users to see, chat, and collaborate with remote participants with the same spatial context in an immersive virtual environment. We describe the system architecture of Geollery, its key interactive capabilities, and our design decisions. Finally, we conduct a user study with 20 participants to qualitatively compare Geollery with another social media system, Social Street View. Based on the participants' responses, we discuss the benefits and drawbacks of each system and derive key insights for designing an interactive mirrored world with geotagged social media. User feedback from our study reveals several use cases for Geollery including travel planning, virtual meetings, and family gathering.

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Geollery: A Mixed Reality Social Media Platform

  1. 1. Geollery: A Mixed Reality Social Media Platform Ruofei Du, David Li, and Amitabh Varshney
  2. 2. image courtesy: plannedparenthood.org Introduction 2
  3. 3. image courtesy: huffingtonpost.com Introduction 3
  4. 4. Motivation 4
  5. 5. image courtesy: instagram.com, facebook.com, twitter.com Motivation 5
  6. 6. Motivation image courtesy: pinterest.com 6
  7. 7. Motivation image courtesy: viralized.com 7
  8. 8. Motivation 8
  9. 9. Motivation 9
  10. 10. Related Work 10
  11. 11. Related Work 11
  12. 12. Related Work 12
  13. 13. Related Work 13
  14. 14. Related Work 14
  15. 15. Related Work 15
  16. 16. Related Work 16
  17. 17. Related Work 17
  18. 18. Related Work 18
  19. 19. Related Work 19
  20. 20. Related Work 20
  21. 21. What's Next? What may a social media platform look like in mixed reality? 21
  22. 22. What's Next? What if we could allow social media sharing in a live mirrored world? 22
  23. 23. What's Next? What use cases can we benefit from social media platform in XR? 23
  24. 24. Geollery.com 24
  25. 25. Geollery.com 25
  26. 26. Conception, architecting & implementation Geollery A mixed reality system that can depict geotagged social media and online avatars with 3D textured buildings. 26
  27. 27. Extending the design space of 3D Social Media Platform Progressive streaming, aggregation approaches, virtual representation of social media, co-presence with virtual avatars, and collaboration modes. 27
  28. 28. Conducting a user study of Geollery vs. Social Street View by discussing their benefits, limitations, and potential impacts to future 3D social media platforms. 28
  29. 29. System Overview 29
  30. 30. System Overview 30
  31. 31. System Overview 31
  32. 32. System Overview 32
  33. 33. System Overview 33
  34. 34. System Overview 34
  35. 35. System Overview 35
  36. 36. System Overview 36
  37. 37. System Overview 37
  38. 38. System Overview 38
  39. 39. System Overview 39
  40. 40. System Overview 40
  41. 41. System Overview 41
  42. 42. System Overview 42
  43. 43. System Overview 43
  44. 44. Design Space 44
  45. 45. User Study 45 20 participants (10 females; age range: 21 - 30, with an average of 25.75 and standard deviation of 3.02) via campus email lists and flyers
  46. 46. User Study 46
  47. 47. User Study 47 A background interview An exploration of Geollery and Social Street View A quantitative evaluation A discussion session about the future of 3D social media platforms
  48. 48. User Study 48
  49. 49. User Study 49
  50. 50. User Study 50
  51. 51. User Study 51
  52. 52. User Study 52
  53. 53. User Study 53
  54. 54. I post news about sports and games every day. 54
  55. 55. I majorly use Instagram, I post from my own portfolio. 55
  56. 56. User Study 56
  57. 57. User Study 57
  58. 58. User Study 58 University Campus New York City Washington D.C.
  59. 59. User Study 59
  60. 60. What's Next? What's your first impression? 60
  61. 61. First Impression 61
  62. 62. I think it’s a very good start, it’s very good experience to walk around. 62
  63. 63. I believe I am in a museum. 63
  64. 64. I like that the buildings are forming while I am walking. 64
  65. 65. It's cool to see posts by people in real time, along with the establishment they're in. 65
  66. 66. It’s like you don’t have to be there. 66
  67. 67. User Study 67
  68. 68. User Study 68
  69. 69. User Study 69
  70. 70. Post Interview Suppose that we have a polished 3D social media platform like Geollery or Social Street View, would you like to use it? If so, how much time would you like to spend on it? 70
  71. 71. Post Interview 71
  72. 72. I would like to use it every day when I go to work, or travel during weekends. 72
  73. 73. If it’s not distracting like Facebook and Instagram, I would use it every day on a couple of things. 73
  74. 74. I am a follower on most social media sites. I would only join a 3D social media platform once my friends are there. 74
  75. 75. If my friends are all on this, I can see myself spend a couple of hours every week. 75
  76. 76. I don’t think I will use this. I prefer to use Yelp to see comments [of nearby restaurants] 76
  77. 77. Post Interview Can you imagine your use cases for Geollery and Social Street View? What would you like to use 3D social media platforms for? 77
  78. 78. I would like to use it for the food in different restaurants. I am always hesitating of different restaurants. It will be very easy to see all restaurants with street views. In Yelp, I can only see one restaurant at a time. 78
  79. 79. [I will use it for] exploring new places. If I am going on vacation somewhere, I could immerse myself into the location. If there are avatars around that area, I could ask questions. 79
  80. 80. I think it (Geollery) will be useful for families. I just taught my grandpa how to use Facetime last week and it would great if I could teleport to their house and meet with them, then we could chat and share photos with our avatars. 80
  81. 81. … for communicating with my families, maybe, and distant friends, [so] they can see New York. And, getting to know more people, connecting with people based on similar interests. 81
  82. 82. Post Interview If you were a designer or product manager for Geollery or Social Street View, what features would you like to add to the systems? 82
  83. 83. A mapping of the texture, high-resolution texture, will be great. 83
  84. 84. if there is a way to unify the interaction between them, there will be more realistic buildings [and] you could have more roof structures. Terrains will be interesting to add on. 84
  85. 85. I would like to see kitties and puppies running around, and birds flying in the air 85
  86. 86. I could also add a bike, add a vehicle, a motorcycle in Geollery, this will add some fun. 86
  87. 87. Insights 87 High-quality content and seed users play key roles
  88. 88. Insights 88 Interactivity and panoramic textures matter.
  89. 89. Insights 89 Customization of avatars, diversity, and accessibility are crucial. image courtesy: Facebook Messenger
  90. 90. Discussion 90 ...
  91. 91. Discussion 91 ...
  92. 92. Discussion 92
  93. 93. Discussion 93
  94. 94. Challenge 94
  95. 95. Research Goal 95
  96. 96. Future Directions 96
  97. 97. Future Directions 97
  98. 98. Future Directions 98
  99. 99. Future Directions 99
  100. 100. Future Directions 100
  101. 101. Future Directions 101
  102. 102. Acknowledgement 102
  103. 103. Acknowledgement 103
  104. 104. Thank you! Ruofei Du, David Li, and Amitabh Varshney
  105. 105. Geollery: A Mixed Reality Social Media Platform Ruofei Du, David Li, and Amitabh Varshney

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