1. Geollery: A Mixed Reality Social Media Platform
Ruofei Du, David Li, and Amitabh Varshney

2. image courtesy: plannedparenthood.org
Introduction
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3. image courtesy: huffingtonpost.com
Introduction
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4. Motivation
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5. image courtesy:
instagram.com,
facebook.com,
twitter.com
Motivation
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6. Motivation
image courtesy:
pinterest.com
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7. Motivation
image courtesy:
viralized.com
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8. Motivation
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9. Motivation
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10. Related Work
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11. Related Work
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12. Related Work
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13. Related Work
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14. Related Work
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15. Related Work
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16. Related Work
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17. Related Work
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18. Related Work
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19. Related Work
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20. Related Work
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21. What's Next?
What may a social media
platform look like in mixed reality?
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22. What's Next?
What if we could allow social media
sharing in a live mirrored world?
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23. What's Next?
What use cases can we benefit
from social media platform in XR?
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24. Geollery.com
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25. Geollery.com
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26. Conception, architecting & implementation
Geollery
A mixed reality system that can depict geotagged social
media and online avatars with 3D textured buildings.
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27. Extending the design space of
3D Social Media Platform
Progressive streaming, aggregation approaches,
virtual representation of social media, co-presence
with virtual avatars, and collaboration modes.
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28. Conducting a user study of
Geollery vs. Social Street View
by discussing their benefits, limitations, and potential
impacts to future 3D social media platforms.
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29. System Overview
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30. System Overview
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31. System Overview
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32. System Overview
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33. System Overview
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34. System Overview
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35. System Overview
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36. System Overview
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37. System Overview
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38. System Overview
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39. System Overview
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40. System Overview
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41. System Overview
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42. System Overview
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43. System Overview
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44. Design Space
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45. User Study
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20 participants (10 females; age range: 21 - 30, with an average of 25.75 and standard
deviation of 3.02) via campus email lists and flyers

46. User Study
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47. User Study
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A background interview
An exploration of Geollery and Social Street View
A quantitative evaluation
A discussion session about the future of 3D social media platforms

48. User Study
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49. User Study
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50. User Study
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51. User Study
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52. User Study
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53. User Study
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54. I post news about sports and
games every day.
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55. I majorly use Instagram, I post
from my own portfolio.
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56. User Study
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57. User Study
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58. User Study
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University Campus New York City Washington D.C.

59. User Study
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60. What's Next?
What's your first impression?
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61. First Impression
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62. I think it’s a very good start, it’s
very good experience to walk
around.
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63. I believe I am in a museum.
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64. I like that the buildings are
forming while I am walking.
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65. It's cool to see posts by people
in real time, along with the
establishment they're in.
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66. It’s like you don’t have to be
there.
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67. User Study
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68. User Study
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69. User Study
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70. Post Interview
Suppose that we have a polished 3D social media
platform like Geollery or Social Street View, would you
like to use it? If so, how much time would you like to
spend on it?
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71. Post Interview
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72. I would like to use it every day
when I go to work, or travel
during weekends.
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73. If it’s not distracting like
Facebook and Instagram, I
would use it every day on a
couple of things.
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74. I am a follower on most social
media sites. I would only join a
3D social media platform once
my friends are there.
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75. If my friends are all on this, I
can see myself spend a couple
of hours every week.
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76. I don’t think I will use this. I
prefer to use Yelp to see
comments [of nearby
restaurants]
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77. Post Interview
Can you imagine your use cases for Geollery and Social
Street View? What would you like to use 3D social media
platforms for?
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78. I would like to use it for the food in
different restaurants. I am always
hesitating of different restaurants. It
will be very easy to see all restaurants
with street views. In Yelp, I can only see
one restaurant at a time.
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79. [I will use it for] exploring new places. If
I am going on vacation somewhere, I
could immerse myself into the location.
If there are avatars around that area, I
could ask questions.
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80. I think it (Geollery) will be useful for
families. I just taught my grandpa how
to use Facetime last week and it would
great if I could teleport to their house
and meet with them, then we could
chat and share photos with our
avatars.
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81. … for communicating with my families,
maybe, and distant friends, [so] they
can see New York. And, getting to
know more people, connecting with
people based on similar interests.
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82. Post Interview
If you were a designer or product manager for Geollery
or Social Street View, what features would you like to
add to the systems?
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83. A mapping of the texture,
high-resolution texture, will be
great.
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84. if there is a way to unify the
interaction between them,
there will be more realistic
buildings [and] you could have
more roof structures. Terrains
will be interesting to add on.
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85. I would like to see kitties and
puppies running around, and
birds flying in the air
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86. I could also add a bike, add a
vehicle, a motorcycle in
Geollery, this will add some
fun.
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87. Insights
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High-quality content and seed users play key roles

88. Insights
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Interactivity and panoramic textures matter.

89. Insights
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Customization of avatars, diversity, and accessibility are crucial.
image courtesy:
Facebook
Messenger

90. Discussion
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91. Discussion
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92. Discussion
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93. Discussion
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94. Challenge
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95. Research Goal
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96. Future Directions
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97. Future Directions
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98. Future Directions
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99. Future Directions
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100. Future Directions
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101. Future Directions
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102. Acknowledgement
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103. Acknowledgement
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104. Thank you!
Ruofei Du, David Li, and Amitabh Varshney

105. Geollery: A Mixed Reality Social Media Platform
Ruofei Du, David Li, and Amitabh Varshney