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Talkytravel overview

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This is the high level business plan of Talkytravel

Published in: Technology, Business, Travel
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Talkytravel overview

  1. 1. TALKYTRAVEL travel is social !
  2. 2. IntroductionIntroduction Company name: Duronto Technologies Pvt. Ltd. Entrepreneur name 1. Pushpinder Singh, CEO and founding Director 2. Monica Jain, Founding Director Sector / Industry focus Travel & Tourism, Mobile & Internet Established: September 2009 Current staff strength: 12 Contact coordinates 1. Mobile number : 9810071478 2. Landline number with code: 0120 - 2405680 3. Email Address: pushpinder@duronto.in 4. Postal Address: Unit 227 & 229, ITCC, B-30 Sector 62, Noida - B- 201304
  3. 3. Product Presenting the Talkytravel platform• One stop shop for information needs related to travel & transit• Solves the problems faced be people during travel time in real time • Indoor maps • Schedules, Delays and Other people reporting • Information on places to eat, Transport • Ratings and tips by other travelers• Product uniqueness • First of its kind • Radical approaches of using user generated content and fresh indoor mapping technology• Target Customers • People in Transit • White label customers for managed service – Airports, Hotels, Malls
  4. 4. Value propositionProduct Value propositionAirports/Railway/Metro Others• Branding & Promotional •White label platform for use in•Connect & Engage with their users malls/hotels etc•Get real time feedback of users •Indoor maps platform for use as a•Reputation Management licensed service•Business Intelligence•Shared revenues –Taxi, Airportrestaurants , hotels Users • Authentic/real time Info on the move • Readily consumable • Easy to buy • A platform to connect with other travelers • Platform to share my experiences • e-commerce needs during transit – Book taxi, pre order food, pre order gifts
  5. 5. ProductThe Market & Opportunity• Social media is booming & accepted phenomenon• Addressing needs of people during transit is still a nascent space• Strong business case for user driven models in travel • 2.5 tweets for “Delhi Airport” every hour (as measured on 21st May) • 4-5 tweets by @Flykingfisher in 24 hour (between 20 May and 21 May) • 7 tweets by @AirportExpress in 24 hours (between 20 May and 21 May)• 3G launched. Smartphones/Tabs in incredible growth (110% YoY)• Large transiting communities • 160 million air travelers annually growing 13 % YoY at 45 Airports • Indian Railways caters to 25 million passengers daily • DMRC has 1.6 million travelers every day. 32 new metro systems. • Mumbai suburban system has 6.95 million travelers every day• Market is mature, Travel e-commerce accepted and successful• White-label cloud, Managed services is a major trend
  6. 6. Business , Marketing & Monetization Monetization & Marketing Plan• Monetization • Appstores : Paid/Subscription (for full feature version) • Deals, Coupons & Referrals: Booking Taxi, Hotels at Airport • Whitelabel managed services: B2B • Advertisements• Marketing the Talkytravel social platform • Large focus on Social Media marketing and online paid marketing • Relationship building with Appstores for promotions • Evangelization at public Exhibitions and Fairs • Campaigns around contributor rewards with deals & coupon• Marketing White label managed platform services • Direct strategic marketing & partnerships ** • Strategic direct marketing for platform white label services • Travel Industry trade fairs • Social media marketing in travel industry forums* Online social marketing consultant employed** GMR contacted and they have asked for a proposal on white label
  7. 7. Financials & Milestones Financial Projections – B2C+B2B Year-1 Year-2 Year-3 Year-4 Year-5RevenuesConsumer offerings 32.08 336.70 945.04 2522.81 3800.47Whitelabel services 130.80 281.76 696.58 1304.32Revenues - Total (A) 32.08 467.50 1226.80 3219.38 5104.80ExpensesConsumer OfferingsSalaries 78.00 123.60 215.76 281.87 336.16Fixed 14.00 20.00 20.00 27.00 27.00Sales & Marketing 20.25 60.50 83.00 85.50 85.50Cloud, Equipment etc. 14.80 15.44 31.48 31.86 32.29Total - Consumer offerings 127.05 219.54 350.24 426.23 480.94Whitelabel servicesSalaries 24.00 72.00 149.04 190.44Fixed 2.00 11.00 13.00 16.50Sales & Marketing 47.25 105.00 143.80 294.44Cloud, Equipment etc. 8.45 14.58 32.48 38.86Total - Whitelabel services 0.00 81.70 202.58 338.32 540.24Expenses - Total (B) 127.05 301.24 552.82 764.55 1021.18Net Income/Loss (A-B) -94.97 166.26 673.98 2454.83 4083.62
  8. 8. Key Funding Indicators Financials & MilestonesFunding Received till date 5 LakhTotal order booking in FY 2010-11 50 Lakh (approx) • SalariesMajor Expenses • Product Development • MarketingFunding Requirement Rs 152 LakhStakes committed 20% • Market Launch of productKey Value building milestones • Installed customer base of 50,000 • Indoor mapping patentsProduct funding till now Rs 10 Lakh from accrued revenues • Client references • Built up intellectual propertiesExisting Key values • Collected Database • Experienced team and infrastructure • Strategic marketingAnticipated future funding needs • Development of other web/mobile properties • Going international • Imperative Wireless: Los Angeles, CaliforniaStrategic Partnerships • Simplion Inc., SF bay areaExit Strategies Strategic acquisitionExpected ROI 13.4 X in 5 years assuming valuation of 2 X Revenues
  9. 9. Summary • Mammoth community of people in transit untouched as a business opportunity • Ahead of the trend in social • Sitting right inside the real time user experience of a traveler • Unique platform offering a twin B2C and B2B opportunity • Revolutionizing digital mapping ecosystem by owning the Indoor mapping technology • Pioneering user niche generated content model • Creating gold mines in solving fundamental ground level problems • Low cost marketing approach using OM & Social Media • Product itself creates self propagating viral marketing opportunities • Strong experienced team known for their high integrity

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