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Social Business Services

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This is a sample of the services we offer our companies. It's an actual pitch tool we've used in proposals when we first sit down with a prospect. The way it works is we discuss business goals, then provide a contractor with specific industry knowledge to drive the social program (and measure it).

Published in: Business
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Social Business Services

  1. 1. Social
BusinessEngagement
Overview
  2. 2. Service
Overview• Requirement
Gathering
 – Stakeholder
interviews – Business/Compe;tor
Analysis – Social
Background
and
Experience• Goal‐Se3ng – Metrics
and
Analy;cs
 – Milestones
and
Sign‐off• Contractor
Recrui6ng – Search
and
Placement• Placement
and
ICEP
Program
Delivery – Social
Business
Primer
(KickOff) – Session
and
Individual
Training – Staff
measurement
(monthly)
and
goal
progress – Results
Comparison
(increase
in
baseline
for
top
social
performers
versus
boKom) 2
  3. 3. Project
Overview
Samples
Topic Ac6vity Audience OutputMicro
Video
Training Content
Training:
Using
lessons
 Retail
and
Auto
customers,
Call
 Mobile
and
online
videos
 from
YouTube
to
create
habit‐ Center
reps,
Sales
force changing
training
lessons Tracking
system
for
measuring
 
 post‐viewing
results
Loca;on
Based
Service
and
QR
 Claiming
Turf:
best
prac;ce
 Brick
and
Mortar
stores,
Recrui;ng Training
materialsCodes
 content
for
retail
loca;ons. Video,
webinar,
and
marke;ng
 Coupon
and
Reten;on
strategies
 materialsSocial
Profile
and
Social
 Individual/Group
Training:
Social
 Sales,
Marke;ng,
Recrui;ng,
Call
 Search
Engine
resultsIntelligence
Training
 profiles,
social
training,
sales
 Center,
PR,
Customer
Service integra;on
 Performance
above
Baseline Social
CRMSocial
Recrui;ng Social
Recrui6ng
Workshop: Recrui;ng,
retail
loca;on

hiring
 LinkedIn
cer;fica;on Advanced
Social
Recruiter
training and
training Sourcing
strategies Sourcing
classes Mobile
recrui;ng
  4. 4. Social
Business
Projects• Internal
Communica6on – Build
an
employee
and
customer
communica;on
infrastructure – Train
touchpoints
how
to
be
social,
rather
than
do
social – Using
Hub
and
Spoke
model
for
social
training
• Upselling
Services – Building

retail
social
exper;se
through
sampling – Micro
video
portals
for
content
training – Social
content
packages
as
part
of
delivery
services
• New
Business
Development/Recrui6ng – Training
sales
and
recrui;ng
staff
on
Social
CRM 4

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