Learn Why B2B Content Marketing WorksYOUR
CRASH
COURSE
IN B2B
CONTENT
MARKETING
STOP THE EXCUSES
“My industry is too boring”
“It doesn’t drive sales”
“I don’t have a big enough budget”
“Our staff is too...
CONTENT MARKETING IS
MORE THAN A BLOG
•	 It’s thought leadership
•	 It’s lead generation
•	 It’s creating and distributing...
CONVINCED? GREAT.
Wondering how to get started? Let us
show you in three steps...
STEP 1:
FIND THE OUTLETS & INFORMATION
THAT INTEREST YOUR AUDIENCE
•	 What are their pain points?
•	 What are the primary ...
STEP 2:
FIND YOUR EXISTING CONTENT AND
GAUGE CURRENT PERFORMANCE
All of those ideas may seem dry or boring. But there’s a
...
STEP 3:
DETERMINE
YOUR NEW
PROCESS
•	 Find your new ideas
(more on that here)
•	 Find your team
(more on that here)
•	 Ide...
LOOKING FOR
MORE?
Download our full content
marketing crash course:
http://bit.ly/1nKlYCL
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Your Crash Course in B2B Content Marketing

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Overwhelmed by content marketing? We outline it in three straightforward steps. Download our full guide on content marketing, from strategy to measurement here: http://bit.ly/1nKlYCL

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Your Crash Course in B2B Content Marketing

  1. 1. Learn Why B2B Content Marketing WorksYOUR CRASH COURSE IN B2B CONTENT MARKETING
  2. 2. STOP THE EXCUSES “My industry is too boring” “It doesn’t drive sales” “I don’t have a big enough budget” “Our staff is too small” “Only consumer brands are exciting” “My clients won’t care about our blog”
  3. 3. CONTENT MARKETING IS MORE THAN A BLOG • It’s thought leadership • It’s lead generation • It’s creating and distributing value to your clients
  4. 4. CONVINCED? GREAT. Wondering how to get started? Let us show you in three steps...
  5. 5. STEP 1: FIND THE OUTLETS & INFORMATION THAT INTEREST YOUR AUDIENCE • What are their pain points? • What are the primary concerns of their business? • What’s important to them? • Where are they currently getting ideas? • Where are they sharing business practices? • Who/what is inspiring them?
  6. 6. STEP 2: FIND YOUR EXISTING CONTENT AND GAUGE CURRENT PERFORMANCE All of those ideas may seem dry or boring. But there’s a potential to tell a story and reinvigorate them. • Company newsletters? • Case studies or reports? • Customer testimonials? • Customer surveys? • Social media accounts? • Industry forums & groups? • Sales presentations? • Press?
  7. 7. STEP 3: DETERMINE YOUR NEW PROCESS • Find your new ideas (more on that here) • Find your team (more on that here) • Identify new outlets BLOG AD RETARGETING ARTICLE DISTRIBUTION PREMIUM CONTENT OFFER PRESS RELEASES SOCIAL MEDIA CONTENT OPTIMIZE CONTENT SEO INFOGRAPHICS SOCIAL SPONSORED UPDATES PODCASTS VIDEO WEBINARS PREMIUM LINK BUILDING GUEST BLOGGING EMAIL NEWSLETTER
  8. 8. LOOKING FOR MORE? Download our full content marketing crash course: http://bit.ly/1nKlYCL

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