Online PR for the Entrepreneur


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How small businesses can utilize online channels to establish themselves as thought leaders and generate ideal customer leads.

Published in: Business
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Online PR for the Entrepreneur

  1. 1. Online PR for the Entrepreneur How an entrepreneur can build awareness and generate leads through web and social media channels.
  2. 2. Company Introduction <ul><li>Bop Design is a boutique marketing communications firm that understands the challenges of small business. We provide the following services: </li></ul><ul><li>Brand Strategy </li></ul><ul><ul><li>Develop Ideal Customer Profile </li></ul></ul><ul><ul><li>Develop Unique Value Proposition </li></ul></ul><ul><ul><li>Create key brand messaging to customer segments </li></ul></ul><ul><li>Lead Generation </li></ul><ul><ul><li>Web marketing, SEO, advertising, email marketing, direct mail and social media </li></ul></ul><ul><li>Ad Agency Quality for Small Business Budgets </li></ul><ul><ul><li>Serve as an outsourced marketing department </li></ul></ul><ul><ul><li>Staff of 7, all with 10+ years corporate marketing experience </li></ul></ul>
  3. 3. Public Relations- Definition <ul><li>Function of communicating your company’s image and brand to a target audience in an attempt to position yourself or the company as a thought leader </li></ul><ul><li>PR should be part of lead generation; not just a way to promote goodwill in the public </li></ul><ul><li>A good reputation leads others to make conclusions about the corporate brand </li></ul><ul><li>Not “free advertising”- requires time and effort to establish your company as go-to source </li></ul>
  4. 4. Traditional PR <ul><li>Traditional media channels </li></ul><ul><ul><li>Print- SDBJ, U-T, Daily Transcript, San Diego Magazine </li></ul></ul><ul><ul><li>Broadcast- KUSI, Cox Channel 4, KPBS </li></ul></ul><ul><ul><li>Radio- KOGO, KFMB, XTRA </li></ul></ul><ul><li>Air time or Print Space </li></ul><ul><ul><li>Expert on a specific topic </li></ul></ul><ul><li>Problem = $$$$$ and Time </li></ul><ul><ul><li>Many years to develop media relationships </li></ul></ul><ul><ul><li>PR agencies start at 3k a month </li></ul></ul>
  5. 5. Thought Leadership for Entrepreneur Thought Leader Toolkit Articles Events Books Case Studies White Papers Podcasts Research Reports Newsletters Blogs Guides Social Media
  6. 6. Article Distribution <ul><li>FREE Article Distribution </li></ul><ul><ul><li>Google Knol, Ezine, Ehow, HubPages, Squidoo, etc. </li></ul></ul><ul><ul><li>Hundreds of article directories </li></ul></ul><ul><li>Discuss a topic that is useful to the audience </li></ul><ul><li>Repurpose blog entries as articles </li></ul><ul><li>External link with keyword in text in Bio Section </li></ul><ul><ul><li>San Diego Family Therapist </li></ul></ul><ul><li>Search engines like external links and content </li></ul><ul><li>Helps rise up Google, Yahoo! and Bing </li></ul><ul><li>Set up Google Alerts </li></ul>
  7. 7. Social Media Discussions
  8. 8. LinkedIn Groups San Diego Health Professionals Alliance
  9. 9. Thank You! Contact: Jeremy Durant [email_address] 760.470.1275