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Startup: Cosa Fare Prima Di Parlare Con Un Investitore

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Decidere di incontrare un investitore senza prepararsi è una pessima idea. In questa presentazione illustro alcuni step da fare prima di sedersi a trattare con un investitore.

Published in: Business

Startup: Cosa Fare Prima Di Parlare Con Un Investitore

  1. 1. 10 Things You Should Do Before Mee6ng An Investor Brace yourself, breathe and make a plan! Raffaele Gaito
  2. 2. About me Raffaele Gaito Digital Entrepreneur Growth Hacker Startup Mentor Blogger @duplikey raffaelegaito.com info@raffaelegaito.com
  3. 3. A brief introduc6on
  4. 4. A brief introduc6on • Each startup has a different story and background • No rules, only sugges6ons and best prac6ces • Prac6cal 6ps from personal experience
  5. 5. 1. Pick the right one
  6. 6. 1. Pick the right one • Several types of investors
 (e.g. FFF, Angel Investors, VC) • It’s related to the company stage • It’s related to the amount of money
  7. 7. 2. Build a rela6onship
  8. 8. 2. Build a rela6onship • Having an introduc6on is beWer • Ask for a mee6ng only if there is a rela6onship
 (e.g. email, call, events) • A “no” is not necessary final • Keep your investor updated
  9. 9. 3. Timing is key
  10. 10. 3. Timing is key • Don’t ask for money too early
 (you won’t get it) • Don’t ask for money too late
 (you won’t have nego6a6on power) • Remember, it’s a long process
  11. 11. 4. Perform your own due diligence
  12. 12. 4. Perform your own due diligence • Check the investor’s por^olio • Look for “exits” • Look for “write-offs” • Check the markets • Check the fund
 (where the money come from)
  13. 13. 5. Communicate with other startups
  14. 14. 5. Communicate with other startups • Very useful in late nego6a6on stage • Ask for prac6cal informa6on
 (e.g. support, rela6onship, board) • Try to iden6fy pros and cons in advance
  15. 15. 6. Always look for “smart money”
  16. 16. 6. Always look for “smart money” • Investors are not only a pile of money • Try to understand the added value • Check investor’s partners • Check investor’s network • It’s a long-term rela6onship
  17. 17. 7. A great pitch is crucial
  18. 18. 7. A great pitch is crucial • Max 10-12 slides • Max 7-10 minutes • Content 6ps: problem/solu6on; value proposi6on;
 market; go-to-market; metrics; financials; team;
 call-to-ac6on; revenue model; exit strategy; etc.
  19. 19. 8. Show strong metrics
  20. 20. 8. Show strong metrics • No vanity metrics • Let your numbers speak for you • Know your market and your compe6tors • Always include forecasts • Your forecasts should be op6mis6c, but not too much
  21. 21. 9. Ask the right amount of money
  22. 22. 9. Ask the right amount of money • Not too much
 (you will lose equity) • Not too liWle
 (you won’t reach your goals) • Tip: iden6fy your break-even point • Pro Tip: add 40% to your ini6al idea :)
  23. 23. 10. Plan how you want to spend the money
  24. 24. 10. Plan how you want to spend the money • Why do you need an investment? • How are you going to spend the money? • What about your monthly burn rate? • Do you need more investment rounds? • Be pessimist with those answers :)
  25. 25. Conclusions & Takeaways
  26. 26. Conclusions & Takeaways • No silver bullets, no tricks • Be prepared, make a plan • Be pa6ent • Genng an investment is like a marriage
  27. 27. Ques6ons? Raffaele Gaito Digital Entrepreneur Growth Hacker Startup Mentor Blogger @duplikey raffaelegaito.com info@raffaelegaito.com

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