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Growth Hacking Tra Realtà E Mito

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Cosa è veramente il Growth Hacking? Il Growth Hacking è utile anche per la tua azienda o il tuo prodotto? E, soprattutto, che legame c'è tra il Growth Hacking, i pirati e gli hot dog?

In questa presentazione rispondo a queste e tante altre domande sul mondo del Growth Hacking, parola fin troppo abusata negli ultimi tempi.

Scopriremo che non è una formula magica in grado di risolvere ogni problema e non ha nulla a che fare col comprare i follower a pochi euro. È un modo completamente nuovo di concepire il marketing che è partito dal mondo startup e sta letteralmente travolgendo anche le grandi aziende.

Presentazione tenuta durante il Mashable Social Media Day 2016.

Per saperne di più sul tema visita il mio blog: www.raffaelegaito.com

Published in: Marketing
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Growth Hacking Tra Realtà E Mito

  1. 1. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY RAFFAELE GAITO GROWTH HACKING TRA REALTÀ E MITO SCOPRIAMO COS’È IL GROWTH HACKING CON L’AIUTO DI HOT DOG E PIRATI
  2. 2. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY SOCIALMEDIADAYITALY Mashable 2 1 - 2 2 O T T O B R E 2 0 1 6
  3. 3. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY RAFFAELE GAITO @duplikey 
 Imprenditore Digitale. Growth Hacker. Blogger. In segreto mi alleno per diventare Batman. www.raffaelegaito.com CHI SONO
  4. 4. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY 01 COSA È IL GROWTH HACKING
  5. 5. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY IL GROWTH HACKING È MARKETING. È IL FUTURO DEL MARKETING. È QUELLO CHE IL MARKETING DOVEVA ESSERE DALL’INIZIO. - Michael Brenner
  6. 6. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  7. 7. TAKERU KOBAYASHI Record mondiale di hot dog mangiati 53 in 12 minuti (Il precedente era 25 in 12 minuti) #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  8. 8. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  9. 9. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  10. 10. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY AEREOPORTO HOUSTON Lamentele per attesa bagagli troppo lunga (8 min)
  11. 11. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY GATE LONTANO DAI NASTRI 7 minuti di percorso = 1 minuto di attesa
  12. 12. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  13. 13. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY INTEGRAZIONE “FORZATA” CON CRAIGSLIST
  14. 14. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  15. 15. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY INVITA AMICI E OTTIENI SPAZIO GRATIS
  16. 16. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY IL GROWTH HACKING È UN MINDSET
  17. 17. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY IL GROWTH HACKING È UN PROCESSO DI SVILUPPO PRODOTTO E SPERIMENTAZIONE RAPIDA PER IDENTIFICARE I MODI PIÙ EFFICIENTI DI FAR CRESCERE UN BUSINESS - Wikipedia
  18. 18. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY Growth Hacking MarketingProdotto Codice
  19. 19. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY 02 COME NASCE IL GROWTH HACKING
  20. 20. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY 26 LUGLIO 2010 SEAN ELLIS Dropbox - Eventbrite - Kissmetrics
  21. 21. CREARE UN PRODOTTO È FACILE DISTRIBUIRLO È DIFFICILE #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  22. 22. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY “Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.” - Steve Blank “Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail.” - Dave McClure “Poor distribution, not product, is the number one cause of failure.” - Peter Thiel
  23. 23. CANALI TRADIZIONALI SATURI #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY NASCITA CONTINUA DI NUOVI CANALI
  24. 24. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY NECESSITÀ DI NUOVO APPROCCIO AL MARKETING
  25. 25. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY CREATIVO ADATTABILE ESPANDIBILE RAPIDO
  26. 26. ELEMENTI “RUBATI” AL MONDO STARTUP
  27. 27. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY Customer Development - Steve Blank Metriche da pirata - Dave McClure Lean Startup - Eric Ries
  28. 28. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY IL GROWTH HACKING È UN PROCESSO
  29. 29. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY IDEA ESECUZIONEANALISI ESPER IM EN TO
  30. 30. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY I ESA I ESA I ESA I ESA I ESA I ESA I ESA I ESA Velocità
  31. 31. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY MISURABILE RIPETIBILE SCALABILE
  32. 32. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY 03 MITI DA SFATARE SUL GROWTH HACKING
  33. 33. MITO 1. I GROWTH HACKER SONO PROGRAMMATORI #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  34. 34. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY Fonte: growthtribe.io
  35. 35. MITO 2. IL GROWTH HACKING È UNA SOLUZIONE MAGICA A TUTTI I PROBLEMI #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  36. 36. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY Marketing Growth Hacking Focus/Mindset Campagne Esperimenti Fasi/Metriche Awareness Acquisition Acquisition Activation Retention Revenue Referral
  37. 37. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY MITO 3. IL GROWTH HACKING NON HA BISOGNO DI BUDGET
  38. 38. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY MARKETING BUDGET DURATA CAMPAGNA GROWTH HACKING BUDGET ESPERIMENTO 1 ESPERIMENTO 2 ESPERIMENTO 3 ESPERIMENTO N
  39. 39. MITO 4. IL GROWTH HACKING È SOLO PER LE STARTUP #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  40. 40. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  41. 41. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY MITO 5. IL GROWTH HACKING SERVE SOLO IN UNA FASE
  42. 42. IL GROWTH HACKER NON VEDE IL MARKETING COME UNA COSA DA FARE A UN CERTO PUNTO, MA COME QUALCOSA DA ERIGERE NEL PRODOTTO STESSO - RYAN HOLIDAY #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  43. 43. CONCLUSIONE #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
  44. 44. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY IL GROWTH HACKING SERVE A CAPIRE CHI SONO I TUOI MIGLIORI CLIENTI E TROVARE UN MODO PER ACQUISIRNE DI PIÙ - SEAN ELLIS
  45. 45. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY Grazie! DOMANDE? RAFFAELE GAITO @duplikey RAFFAELEGAITO.COM
 INFO@RAFFAELEGAITO.COM La tua foto qui
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