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Delight me - How to satisfy and retain users

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In un mondo dove tutti si concentrano su due cose, acquisire quanti più lead possibili e convertirne più possibile in clienti, ho provato a portare una visione diversa.

Come possiamo deliziare i nostri clienti?

Se vogliamo veramente trattenerli (la famosa retention) dobbiamo coccolarli. La risposta è lì.

In questa presentazione fatta durante la Growth Conference Europe ho suggerito 7 modi per coccolare i propri clienti.

Published in: Marketing
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Delight me - How to satisfy and retain users

  1. 1. delight me. raffaele gaito Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  2. 2. AWARENESS ACQUISITION ACTIVATION REVENUE RETENTION REFERRAL Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  3. 3. AWARENESS ACQUISITION ACTIVATION REVENUE RETENTION REFERRAL Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  4. 4. “sticazzi” approach. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  5. 5. something different. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  6. 6. AWARENESS ACQUISITION ACTIVATION REVENUE RETENTION REFERRAL Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  7. 7. how to satisfy users. how to retain users. how to delight users. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  8. 8. 7 ways to cuddle your users. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  9. 9. 1. use a personal touch Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  10. 10. people interact with people. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  11. 11. build relationships. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  12. 12. customization is key. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  13. 13. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  14. 14. 2. build a community Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  15. 15. create safe places. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  16. 16. always interact. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  17. 17. don’t sell. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  18. 18. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  19. 19. 3. over deliver Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  20. 20. surprise them. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  21. 21. beat the expectations. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  22. 22. presents and giveaways. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  23. 23. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  24. 24. 4. create useful content Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  25. 25. valuable content. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  26. 26. anticipate their needs. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  27. 27. leverage UGC. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  28. 28. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  29. 29. 5. customer care is key Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  30. 30. don’t hide information. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  31. 31. keep it human. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  32. 32. respond promptly. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  33. 33. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  34. 34. 6. build a culture Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  35. 35. values instead of products. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  36. 36. “fight” for a cause. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  37. 37. pick a side. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  38. 38. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  39. 39. 7. listen to your customers Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  40. 40. conduct customer interviews. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  41. 41. monitoring and listening. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  42. 42. always collect feedback. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  43. 43. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  44. 44. it’s about creating value first, then selling. Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE
  45. 45. thank you. raffaele gaito Milan - June 3rd & 4th GROWTH CONFERENCE EUROPE

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