Search Engine Optimization for Careers Pages

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SEO (Search Engine Optimization) Tips for career-related pages to help your business attract more qualified job candidates for little or no cost.

Topics covered include optimization of website job postings, job postings on career websites like Careerbuilder as well as some out of the box methods for recruitment including leveraging social media.

Published in: Self Improvement
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Search Engine Optimization for Careers Pages

  1. 1. Search Engine Optimization for Careers Presented By: DuPage Credit Union
  2. 2. Welcome How Search Engines Work Keywords and Why They Matter Common Mistakes Optimizing Career Pages Factors That Matter Most Outside the Box Handbook Page: 1
  3. 3. How Search Engines Work
  4. 4. How Search Engines WorkHow Search Engines Work (General) Think about an “index” in a book like an encyclopedia Handbook Page: 2 1
  5. 5. How Search Engines WorkExample Car encyclopedia (internet) Index (search engine) How is the index laid out within the book? Specificity (great car vs. Ford Mustang) Handbook Page: 2 1
  6. 6. How Search Engines Work“great car” vs. “Ford Mustang”
  7. 7. How Search Engines WorkTakeaways Search engines find relevant “text” within web pages based on the searcher’s “keywords(s)” Search engines are competitive – ranking the best results highly People click on the most relevant results to what they search for Handbook Page: 3 1
  8. 8. Keywords and Why They Matter
  9. 9. Keywords and Why They MatterUnderstanding Keywords The basis for any search optimization initiative or strategy What people type in to find what they are looking for What search engines use to rank relevant search results Handbook Page: 4 1
  10. 10. Keywords and Why They MatterExample:
  11. 11. Common Mistakes
  12. 12. Common MistakesCommon Mistakes Not having a “Careers” section on company website Lumping all positions on one page Handbook Page: 6 1
  13. 13. Common MistakesCommon Mistakes Using generic words to title position pages  “Careers” or “Sr. Technical Supervisory Asst.” Copy and Paste Handbook Page: 7 1
  14. 14. Optimizing Career Pages
  15. 15. Optimizing Career PagesPage/Position Titles Keywords first Relevant keywords for position titles Ex. Search for “widget specialist”  Title: “Widget Specialist – Excellent Career Opportunity” vs. “Excellent Career Opportunity – Widget Specialist” Handbook Page: 8 1
  16. 16. Optimizing Career PagesContent Keyword/Position title throughout Search engines read left to right, top to bottom  Typically, priority is placed on content near the top Handbook Page: 8 1
  17. 17. Optimizing Career PagesDuplicate Content Duplicating content for each page is NOT good for search engines Mix it up, don’t copy and paste Handbook Page: 8 1
  18. 18. Optimizing Career PagesThin Content Maximize unique content relevant to the position  Search engines like “unique” Be sure to make note of relevant skill sets/searches  Ex. “outside/inside sales experience, public speaking, personal sales, etc.” Handbook Page: 8 1
  19. 19. Optimizing Career PagesWhy does it matter? Job listing will rank well Poor candidates will filter themselves out and quality candidates will move forward Handbook Page: 9 1
  20. 20. Factors That Matter Most
  21. 21. Factors That Matter MostSEO Factors the Matter Most Page Titles Heading Titles Descriptive Keywords Unique Content Specificity (separate pages for each listing) Handbook Page: 10 1
  22. 22. Outside the Box
  23. 23. Outside the Box“Outside the Box” Recruitment Facebook YouTube LinkedIn Craigslist PPC Advertising Handbook Page: 11 1
  24. 24. Outside the BoxFacebook Careers “Tab”  Created w/free Facebook app Targeting  People passionate about your business Handbook Page: 11 1
  25. 25. Outside the BoxYouTube Create short videos  Job Tasks  Testimonials Use descriptive video titles  “Widget Careers in Naperville” Handbook Page: 11 1
  26. 26. Outside the BoxLinkedIn  Search user’s profiles for your pertinent keywords and filter by location  Ask for recommendations from your contacts  Join LinkedIn groups relevant to your industry Handbook Page: 12 1
  27. 27. Outside the BoxLinkedIn (cont’d)  Ask group members for recommendations  Contact users via InMail aka LinkedIn’s personal message system  For a fee, post jobs and contact candidates directly on LinkedIn Handbook Page: 12 1
  28. 28. Outside the BoxCraigslist Large community of users Craigslist site search  Based on keywords  Optimize listing Link out to your relevant career pages on other sites, including your company website Handbook Page: 12 1
  29. 29. Outside the BoxPPC (Pay-Per-Click) Advertising Keyword-targeted Geographically- targeted Measurable Cost-effective Handbook Page: 13 1
  30. 30. Search Engine Optimization for CareersSummary Use Keywords Create Unique Postings Leverage Other Online Properties Target Measure Handbook Page: 14 1
  31. 31. Questions?

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