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Halvorson Keynote - Banging the Big Drums!

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Keynote Presentation at Web Content 2010 by Kristina Halvorson

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Halvorson Keynote - Banging the Big Drums!

  1. 1. BANGING THE BIG DRUMS Kristina Halvorson, Brain Traffic Web Content Conference | 06.08.2010
  2. 2. #wcconf @halvorson
  3. 3. THE CONTENT PROBLEM
  4. 4. SKILLSET.ORG Business   Analyst   Project   Interac9on   Produc9on   Manager   Designer   Assistant   Account   Visual     Producer   Manager   Designer   New   Web  Analyst   Informa9on   Developer   Business   Architect   Developer   Content   Usability   Strategist   Specialist   Programmer   SEO   Technical   Specialist   Assistant   Server   Web  Editor   Admin   Web  Writer  
  5. 5. http://www.mollystevens.com/portfolio.html
  6. 6. http://en.wikipedia.org/wiki/Concept_map
  7. 7. SKILLSET.ORG Business   Analyst   User   Project   Produc9on   Experience   Manager   Assistant   Architect   Account   Producer   Designer   Manager   New   Web  Analyst   Informa9on   Business   Developer   Architect   Developer   Programmer   Technical   Assistant   Server   Admin   Web  Writer  
  8. 8. LIES WE TELL OURSELVES.
  9. 9. THIS IS COPYWRITING.
  10. 10. THIS IS CONTENT. •  Audit •  Analyze •  Strategize •  Categorize •  Structure •  Create •  Review •  Approve •  Publish •  Update •  Archive
  11. 11. 1995-2007: SPARKS
  12. 12. 2007: IGNITION
  13. 13. 2008: RUNWAY
  14. 14. 2009: TAKEOFF
  15. 15. h"p://wwh"p://www.flickr.com/photos/keithinstone/3390456937/in/ photostream/   /  
  16. 16. 2010: FLYING HIGH
  17. 17. BANGING YOUR BIG DRUM
  18. 18. “ Trying to bang the web content strategy drum from within an organisation is not without its ups and downs – rather like a game of snakes and ladders. — Richard J. Ingram
  19. 19. CONVERSATION
  20. 20. CASE STUDIES
  21. 21. CONFLICT
  22. 22. COMMUNITY
  23. 23. h"p://www.flickr.com/photos/cambodia4kidsorg/2251184710/  
  24. 24. h"p://www.flickr.com/photos/markhillary/370268513/  
  25. 25. h"p://www.flickr.com/photos/pinguino/4081421885/  
  26. 26. CONTRIBUTE
  27. 27. EVERYONE ELSE C O N T E N T S T R AT EGY http://www.flickr.com/photos/bensutherland/246414130/ YOU
  28. 28. 2011-BEYOND: BLUE SKY
  29. 29. THANK YOU. e kristina@braintraffic.com w braintraffic.com contentstrategy.com t @halvorson

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