Creating a mobile content strategy requires understanding your users and user scenarios, as well as business objectives for your mobile apps and websites. Knowing if your mobile content is effective means you need to test your content. Testing content seems complicated, expensive and impossible for most Web teams—that is a fallacy.
In this practical session, we will talk about:
- Creating a mobile content strategy
- Creating user scenarios
- Testing mobile content easily and cheaply
- Translating your findings to recommendations