Shiny Orb @ the Entrepreneurs Round Table 6/18/2010

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Jennifer Hsieh and Elizabeth Yin from Shiny Orb (shinyorb.com) demo Shiny Orb and discuss 3 key learnings with regard to finding product-market fit. They talk about the lean startup methodology (conceived by Steve Blank and Eric Ries) and tips and tools they've used to find product-market fit.

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Shiny Orb @ the Entrepreneurs Round Table 6/18/2010

  1. 1. Elizabeth Yin Entrepreneurs Roundtable June 17, 2010 Jennifer Hsieh
  2. 2. In middle school, we decided we  would become internet entrepreneurs www.shinyorb.com Entrepreneurs Roundtable 6/17/10
  3. 3. Shiny Orb is a social, discovery  shopping site for bridesmaid dresses Just Kidding! Uglydress.com www.shinyorb.com Entrepreneurs Roundtable 6/17/10
  4. 4. Our site features a “style search” and  social “dressing room” www.shinyorb.com Entrepreneurs Roundtable 6/17/10
  5. 5. We believe in the “Lean Startup”  philosophy and execution Eric Reis (nytimes) Steve Blank (nytimes) www.shinyorb.com Entrepreneurs Roundtable 6/17/10
  6. 6. The first step for a Lean Startup is to  achieve product/market fit Maximize  Product/Market Fit Scale Up Profit www.shinyorb.com Entrepreneurs Roundtable 6/17/10
  7. 7. Statistical significance is overrated • 5 people are enough! • Use mockups • Get in‐person feedback – Craigslist / Project  Wedding / Stanford‐ network – Are they *to‐die‐for*  interested? www.shinyorb.com Entrepreneurs Roundtable 6/17/10
  8. 8. Build “features” that do nothing • Track clicks – Google Analytics • Sort by Designers? • Deals and Coupons tab? • Track sign‐ups – Google Forms • Virtual dressing room? http://www.hemmy.net/2006/04/27/useless‐japanese‐inventions/ www.shinyorb.com Entrepreneurs Roundtable 6/17/10
  9. 9. You have no idea what is going on • Track what users want – Kiss Insights Widget – Google Search Widget • “teal” • “mon cheri” • “6545” • “three‐quarter sleeve  bolero jacket” http://icanhascheezburger.com/2008/10/12/funny‐pictures‐gonna‐ • “wedding dresses” confuse‐me‐later‐in‐life/ • “fish” www.shinyorb.com Entrepreneurs Roundtable 6/17/10
  10. 10. We are currently moving towards the  second step – Maximizing profits Christian Gidlof Maximize  Product/Market Fit Scale Up Profit www.shinyorb.com Entrepreneurs Roundtable 6/17/10
  11. 11. Feel free to contact us to discuss any  ideas or questions Shiny Orb http://www.shinyorb.com Elizabeth Yin elizabeth@shinyorb.com Jennifer Hsieh jennifer@shinyorb.com www.shinyorb.com Entrepreneurs Roundtable 6/17/10

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