Core delivers ‘Inspiring Commercial Solutions’. Ideas not only rooted in an understanding of the core business reality and goals, but ones that provide a strategic and creative springboard into the future. Contact: Duncan Wakes-Miller, Managing Partner duncan@coreideas.com.au or call us on +612 9211 6373

1. Core gets your brand working harder for your business

2. we dig deeper
Core is a new kind of brand communications company.
We believe that by gaining a deeper understanding of your business
we can identify untapped marketing opportunities and get results.
We focus on the core strategy that drives businesses and the core
value propositions that drive brands.
That’s why we’re called Core, because that’s what we do.
We’re different from conventional agencies because we’re channel
agnostic - we put the brand idea ahead of the media selection, so
you get the marketing solution that’s right for you, not one that’s
financially better for us.
Plus, we value environmental and social conscience, not as a
fashionable business statement, but as a guiding principle.
We will get your brand working harder for your business and our
team has got a track record of success.
Clients engage Core when they need objective, considered
and experienced marketing advice and advertising ideas. Our
approach works and we can share the case studies to prove it.

3. targeted thinking
Be it strategy or creative work, our focus is to develop and deliver
robust brand ideas, not superficial bandaid treatments. We believe
true brand ideas have the ability to motivate consumers to act and
enthuse your own people to live and breathe the brand.
To build on the marketing strategies we develop, Core has
partnered with 12:20 (www.1220.com.au), an independent ideas
company that has created numerous award-winning and effective
campaigns and initiatives for clients.
Core’s alliance with 12:20, and other specialists, gives you the
opportunity to engage with talented people who have chosen to
move on from the traditional agency model.
Our on-demand skills include best of breed partners in design, media
planning/buying, digital, SEO/M, DM, database analytics and CRM.
This adaptable and nimble approach provides clients with a cost
efficient and rewarding solution when they do not have the
resources or desire to administer multiple partners themselves.
Core adds strategic value by ensuring the brand ideas create
impact through consistency and effectiveness of execution
across multiple disciplines.

4. rounded experience
The Core team has achieved success getting the right stuff done on
both the client and agency sides of the business.
Core founder and Managing Partner, Duncan Wakes-Miller
spent 10 years leading strategic marketing teams for companies
including 3 Mobile, Dell, the Australian Rugby Union and
Monster.com - working in Australia, the UK and Asia. He’s also
spent 10 years in top agencies growing brands using results-
driven strategies and innovative marketing technologies.
It’s this dual experience that underlines why Core is unique in the
marketplace. We understand a client’s commercial issues. We know
the service levels required to implement creative and innovative
communications that achieve business objectives.
Our creative partners have portfolios that speak for
themselves, when judged either by impact, international creative
awards or results achieved. We only engage proven talent and
put senior people on your business, to collaborate on achieving
your business goals.
Our incentive is simple.
We believe if our clients are successful, we will be successful.
Our team’s track record on launching and growing big brands
is proven in both fast growth and established categories.

5. talk then action
Core delivers what you want - standout ideas that get results.
If you want objective and considered marketing advice and creative ideas
that will drive your business forward, we should talk.
To get your brand working harder for your business, contact:
Duncan Wakes-Miller, Managing Partner.
t: +61 2 9211 6373
m: +61 425 209 489
e: info@coreideas.com.au
www.coreideas.com.au