Economic Darwinism

"In the struggle for survival,
the fittest win out at the
expense of their rivals
because they succeed...
Schumpeter
Drucker
Firm’s Innovation
   Landscape
R&D




 Open
Methods
R&D




 Open      Business
            Models
Methods
Is that your best shot?

                         External
               Your     resources      Your
            resourc...
Business Models - Osterwald
Osterwald A, Pigneur Y. (2009) Business Model Generation
“Innovating the company’s business model itself is part of the company’s
                     innovation task” - Chesbrough
Product Innovation

                 Nestle   Dyson        Gillette   Polaroid   Toyota   3M   Crown Cork
                ...
Business Model Innovation (By Company)

                 ITunes        Wal-Mart       McDonalds   P&G   Better Place   Goo...
Business Model Innovation – becomes ‘generic’
                 Department    Reality TV        Leasing      Assembly Line ...
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
Hart - Business Model Innovation 2010
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Hart - Business Model Innovation 2010

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Business Model Innovation

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Hart - Business Model Innovation 2010

  1. 1. Economic Darwinism "In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment."
  2. 2. Schumpeter
  3. 3. Drucker
  4. 4. Firm’s Innovation Landscape
  5. 5. R&D Open Methods
  6. 6. R&D Open Business Models Methods
  7. 7. Is that your best shot? External Your resources Your resources resources External resources External resources
  8. 8. Business Models - Osterwald
  9. 9. Osterwald A, Pigneur Y. (2009) Business Model Generation
  10. 10. “Innovating the company’s business model itself is part of the company’s innovation task” - Chesbrough
  11. 11. Product Innovation Nestle Dyson Gillette Polaroid Toyota 3M Crown Cork & Seal Product Innovation? Key Partners Key Activities Key Resources Cost structure VALUE PROPOSITION Customer Rrelationships Distribution Channels Text example Customers Revenue
  12. 12. Business Model Innovation (By Company) ITunes Wal-Mart McDonalds P&G Better Place Google ALDI Product Innovation? Key Partners Key Activities Key Resources Cost structure VALUE PROPOSITION Customer Rrelationships Distribution Channels Text example Customers Revenue
  13. 13. Business Model Innovation – becomes ‘generic’ Department Reality TV Leasing Assembly Line Franchising Party plans Disposable Store Survivor Example Macy’s Subway Big Brother Singer/Boeing Ford Tupperware BIC/Gillette/HP McDonalds Key Partners Key Activities Key Resources Cost structure VALUE PROPOSITION Customer Rrelationships Distribution Channels Text example Customers Revenue

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