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PreventionWeb redesign - research and design directions


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Presentation of PreventionWeb evolution, evaluation and redesign directions - presented to UNISDR management in December 2012.

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PreventionWeb redesign - research and design directions

  1. 1. Redesigning the next ‘PreventionWeb’ A presentation by: IMU - Translating strategy into effective and usable tools Geneva 19 December 2012
  2. 2. Introduction
  3. 3. Introduction a Introduction PreventionWeb 5 years on Time to evolve Time for a strategic
  4. 4. Introduction b UNISDR’s mandate – coordinate the “ISDR system” What does this mean for PreventionWeb ?
  5. 5. Presentation 1. Background 2. Evaluation 3. Research 4. Design 5.Resource directions issues
  6. 6. 1. Background – first five years 1. Background – first five years
  7. 7. 1. Background – first five years 3 Background to the website 5 years ago… Develop a site to help make sense of the DRR domain Objective: facilitate the work of DRR professionals Success criteria: become the GO-TO place for DRR PW is a major part of the UNISDR digital strategy
  8. 8. www.unisdr.orgDon Norman
  9. 9. 1. Background – first five years 4 First five years – what did we do? Collected and organised information by type, country, hazard and developed an accepted set of themes and issues = mapping of the DRR
  10. 10. 1. Background – first five years 5 DRR content published to date: Total published 21,000 Information from over 3000
  11. 11. 1. Background – first five years
  12. 12. 1. Background to PreventionWeb 7 Other PreventionWeb services The site is fully integrated with UNISDR and Intranet
  13. 13. 1. Background – first five years 8 PreventionWeb usage in 2012: Visits: 900,000 Page views: 2.4 million Unique visitors: 85,000 per month 45% year on year increase in usage - for the September- November period Regular users: 25, Comparison ?
  14. 14. 1. Background – first five years 9 Access to information via Email subscriptions: 4500 subscribers Over 250,000 emails per
  15. 15. 1. Background – first five years 10 The future is mobile and the world is changing but… Mobile traffic on PreventionWeb: 6% Tablet (iPad) traffic to PreventionWeb: 2% Compare with: London Olympics website - 60% mobile
  16. 16. 1. Background – first five years 11 Recap: • In 5 years, PreventionWeb has aggregated over 21,000 items from over 3000 organisations. • Mapped the current scope of the DRR domain • Developed an accepted set of themes and
  17. 17. 2. Evaluation Evaluation Evaluation 2. of PreventionWeb
  18. 18. 2. Evaluation 13 Main recommendation: Add more value through active knowledge
  19. 19. 2. Evaluation 14a Recommendations • Recommendation 1: Develop a PW theory of change • Recommendation 2 – Develop PW results framework and M&E system • Recommendation 3 – Rationalise and reduce PW services based on the prioritisation of services that ‘add value’ • Recommendation 4 – PW website re-design • Recommendation 5 - Review IMU skills requirements and develop or recruit relevant skills and capacity in knowledge
  20. 20. 2. Evaluation 14b Recommendations • Recommendation 6 - Intensify PW’s relationship with UNISDR Regional Offices • Recommendation 7 – Assess knowledge brokering funding resources • Recommendation 8 – Enhance PW’s expertise and reputation as a knowledge broker for the DRR domain • Recommendation 9 - Enhance PW’s language coverage • Recommendation 10 - Establish strong working relationships with key DRR network
  21. 21. 3. Research and findings Evaluation of PreventionWeb 3. Research and findings
  22. 22. 3. Research and findings 16 IMU follow up to evaluation (Sept to Dec): • Literature review and discussion with KM / KB experts • Review of KB at the staff retreat • Survey - over 800 replies • Interviews - 30 staff and 30 external stakeholders • Analytics review of site usage • Strategy workshop on Enterprise
  23. 23. 3. Research and findings 17 Knowledge Brokering in DRR: What are UNISDR’s most value-added activities to support…? Information Knowledge Knowledge Innovation intermediary translator broker broker … enabling … helping … improving … changing the access to DRR people make knowledge use in DRR context to enable Information sense of DRR decision making? For innovation in DRR? (from multiple issues? For whom? Why? For whom? Why? sources)? For whom? Why? whom? Why? No part can stand alone
  24. 24. 3. Research and findings 18 Staff retreat – what KB activities are we doing now? • PW is the information intermediary • Staff feel we do more translation – but words we use reflect a broker role Examples: fuel, facilitate, catalyze, connect and
  25. 25. 3. Research and findings 19 Findings of interviews and
  26. 26. 3. Research and findings 20 30 staff interviews Who are the top 3 most important target audiences for UNISDR? National governments – 100% UN system – 40% NGOs – 36% IGOs – 32% Local govt - 24% General public –
  27. 27. 3. Research and findings 21 Survey – over 800 replies What are your main sources of information on disaster risk reduction? PW listed explicitly as the major online source of DRR information – confirmation of evaluation No other DRR portals compare PW is the GO-TO place BUT: still low awareness of site and services among key target audiences
  28. 28. 3. Research and findings 22 Can you recall instances when content or services of PreventionWeb have contributed to any of the following in your work?
  29. 29. 3. Research and findings 23 Survey: most important
  30. 30. 3. Research and findings 24 What target audiences (really) want to know: ✔ How to implement DRR - examples and guidance ✔ Risk data ✔ DRR in simple language ✔ Cost benefit analysis ✔ Translation to local languages ✔ Contacts Understanding international and regional ✔ ✔ DRR policy and legislation
  31. 31. 3. Research and findings 25 Survey: Top tasks for governments: Understand lessons learned from major disasters Training in disaster risk reduction Share lessons learned Include DRR in sustainable development planning Find jobs in
  32. 32. 3. Findings of interviews & surveys 26 Bottom 25% of tasks selected is revealing: Examples Incorporate DRR in private sector business strategies Monitor local DRR progress Issue: Low priority on specific tasks suggest we are not reaching the
  33. 33. 3. Research and findings 27a Survey: Recommendations for improvement of the PreventionWeb site: Simplify the visual layout of the homepage Improve language options (especially in search) Combine all email profile options in a single email Communicate and promote services better More online discussions and networking
  34. 34. 3. Research and findings 27b Improve site navigation for specific user types Access to personal profiles and expert lists Add online training and webinars More timely listings of training and events – more lead time Validation of content quality by experts and Many replies said PreventionWeb is fine as is
  35. 35. 3. Research and findings 28a Survey: if PreventionWeb stopped tomorrow, what would still be needed? 713 responses - including many cries of incredulity at the question! Publications and documents Everything News and announcements Event calendar Country profiles
  36. 36. 3. Research and findings 28b Training Data and Risk profiles Policy and legislation Email alerts Contacts Education materials Nothing – 12 people out of
  37. 37. 3. Research and findings 29 Recap: research confirms the evaluation PreventionWeb is a trusted source of information Core services - collections of documents and data are in high demand PreventionWeb is considered a service for professionals but there is a need to expand the audience Need to improve service to orient users - navigation for specific user types Need to improve – lighten – visual Need to improve access to risk data Need to improve people to people connections
  38. 38. 4. Design directions Evaluation of PreventionWeb 4. Design directions
  39. 39. 3. Research and findings 30 Theory of change: PW Phase 1: aggregating information to give shape - mapping and making sense of the DRR domain PW Phase 2: orientation and guidance on how to do DRR - to accelerate action PW Phase 3: Monitoring and analysis of DRR (but still need parts 1 and 2)
  40. 40. 4. Design directions 32 Foresight report: Resistance, Persistence and
  41. 41. 4. Design directions 33 Design principles: • Retain the sense of ownership & engagement of the DRR community • UNISDR as the lead focal point in the UN system should be clearly seen as the project sponsor • Site needs to help orient and attract, not intimidate newcomers to the DRR domain • Improve searchability and discoverability of DRR content • Should be seen as a useful and practical tool • Must be relevant to both HQ and • Must be attractive to sponsors and donors
  42. 42. 4. Design directions - Evaluation of PreventionWeb 1) Branding
  43. 43. 4. Design directions - Branding 34 Feedback • Staff and management of UNISDR feel that UNISDR is not getting enough exposure or credit for the PW site • Staff feel that it should be kept separate but clearly linked as a UNISDR brand • Some survey respondents did not know PreventionWeb was a project of UNISDR… • Sentiment analysis in survey indicates that a majority (60%) has no strong opposition to this association – some (10%) strongly
  44. 44. 4. Design directions - Branding
  45. 45. 4. Design directions - Branding 36 A tough cognitive journey…
  46. 46. 4. Design directions - Branding 37 Directions Clarify position of PreventionWeb as a UNISDR brand - ensure this is part of a visual redesign Simplify the brand offering of UNISDR - improve coherence and connection between brands Reconsider brand name to reflect chosen strategic direction Issue: All UNISDR staff should own and identify with UNISDR brands
  47. 47. 4. Design directions - EvaluationOrientation 2) of PreventionWeb
  48. 48. 4. Design directions - Orientation 38 Findings There is a high demand for basic guidance, and fact sheets Users want information in simple language = knowledge translation Users want information packaged into manageable summaries with links to more Issue: organisation of information by themes, hazards and countries does not facilitate the work of a mayor or private sector actor
  49. 49. 4. Design directions - Orientation 39 Directions Develop specific guides to information and contacts for different user types e.g. ‘Mayors’ needs…’ ‘Private sector needs…’ Develop editorial packages: DRR in social media, guide to DRR networks, understanding risk data, top 10 most popular, etc. Better guides to DRR processes, better issue oriented Need to promote services to stakeholders that are not currently engaged
  50. 50. 4. Design directions - Evaluation of Data 3) PreventionWeb
  51. 51. 4. Design directions - Data 40 Findings Huge demand for risk data: GAR data should not be locked up Data is needed for investment arguments and cost- benefit analysis High bounce rate on data that is not visually
  52. 52. 4. Design directions - Data 41 Directions Expose GAR disaster and risk data in all appropriate contexts and formats Leverage and expose academic and private sector alliances Need for better visualisation and visually compelling landing
  53. 53. 4. Design directions – Social Evaluation of PreventionWeb 4) Social interaction
  54. 54. 4. Design directions – Social interaction 42 Feedback: Users and partners want increased participation and networking Active knowledge brokering is a person to person – trust based - activity Trust is placed in expert and community reviews of
  55. 55. 4. Design directions – Social interaction 43a Directions Allow users to build profiles and contact each other through the site services Put real people in important touch points – call to get help if needed Add social help solutions – people answer each other Invite expert reviewers of
  56. 56. 4. Design directions – Social interaction 43b Hold online events to generate community and trust Integrate social media feeds wherever possible Improve support to DRR communities of practice Integrate a satisfaction survey as a regular ongoing
  57. 57. 4. Design directions – Local level 5) Local level of PreventionWeb Evaluation data and information
  58. 58. 4. Design directions – Local level data 44 Feedback Information and data has mostly been modeled at country level, need to incorporate city level This target audience is largely outside our current
  59. 59. 4. Design directions – Local level data 45 Directions Anticipate increasing demand for local level information and data Further study of local information needs is required Intuitively, this could be a major value
  60. 60. 5. Evaluation of PreventionWeb 5. Implications of changes on resourcing
  61. 61. 5. Resourcing 46 Main recommendation: • Add more value through active knowledge brokering • KB means more analysis and different
  62. 62. 5. Resourcing 47 How much to build - how much to maintain • Current site value: $ 5 million (IPSAS)
  63. 63. 5. Resourcing 48 Redesign • Design work (with a design agency) and programming estimate – USD xxx • Comparison: ReliefWeb spent over USD xxx to
  64. 64. 5. Resourcing 49 Maintenance = Staffing Value added services require domain knowledge and specific skills – KB implies intelligence, strategic packaging of information – Need editors or contractors to produce guides and editorial packages – Need TIME for partner dialogue, facilitation of relationships and – Need ongoing visual and graphic design resources – Estimate a minimum of two full time editors
  65. 65. 5. Resourcing 50 Maintenance = Staffing (2) Core services will always be labour intensive – Outsourcing data entry in Bhutan – Discussing co-branding and maintenance with partners – Transferring responsibility for jobs and org profiles to partners – Improving relevance to UNISDR regional office- increased – Estimate a minimum for two full time editors - plus 3 offshore
  66. 66. 5. Resourcing 51 Implications of design changes on resourcing • Current model – maintenance – $ xxx per year • Redesign – $ xxx (every 4 years) • Maintenance of new design – $ xxx per year • Is it worth x% ?
  67. 67. 5. Resourcing 52 Foresight report: Resistance, Persistence and
  68. 68. 5. Resourcing 53 Transformative approach: changing the game • How much can we leverage the work of the UNISDR to populate the system and directly reflect our coordination role? • Eg GAR data out put in a format that is directly accessible on appropriate pages - not post processing • Elina’s take on Post 2015 is a blog post supported by an online Our strategy becomes our digital strategy
  69. 69. 5. Resourcing 54 Future of technology • More automation of aggregation = artificial intelligence • More effective use of Big Data • Easier and deeper social integration • Splinternet: multiplication of devices and
  70. 70. Conclusions Evaluation of PreventionWeb Conclusions
  71. 71. Conclusion 56 “PreventionWeb” HAS a niche • Source of orientation, guidance and reliable information on the practical implementation of DRR • Helps audiences understand and plan actions, as well as monitor progress • Facilitates exposure to communities and helps monitor and benchmark their work against good practice. Provides the digital support to the UNISDR proposition
  72. 72. Conclusion 57 Our goal: develop a flagship product that is the online manifestation of the value derived from our coordination
  73. 73. 58 Thanks IMU - translating strategy into effective and usable
  74. 74. 59 Questions to the SLG • Comments on findings or design directions? • Ideas for fund raising? • What business model: Sponsorship, secondments, academic partnerships – transformed UNISDR? • How can we better promote our services? • How to improve relevance for UNISDR regional offices? • Should PreventionWeb develop a more formal governance model?