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PreventionWeb redesign


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PreventionWeb redesign

  1. 1. Redesigning the next ‘PreventionWeb’ A presentation by: IMU - Translating strategy into effective and usable tools Geneva 26 March 2013
  2. 2. 1. Background – first five years 1. Background – first five years
  3. 3. 1. Background – first five years 5 DRR content published to date: Total published 22,000 Information from over 3000
  4. 4. 1. Background – first five years
  5. 5. 1. Background to PreventionWeb 7 Other PreventionWeb services The site is fully integrated with UNISDR and Intranet
  6. 6. 1. Background – first five years 8 PreventionWeb usage in 2012: Visits: 900,000 Page views: 2.4 million Unique visitors: 85,000 per month 45% year on year increase in usage - for the September-November period Regular users: 25,000 Email subscriptions: 4500 subscribers - Over 250,000 emails per month Comparison ?
  7. 7. 1. Research and findings Evaluation of PreventionWeb 1. Research and findings
  8. 8. 1. Research and findings 16 IMU follow up to evaluation (Sept to Dec): • Literature review and discussion with KM / KB experts • Review of KB at the staff retreat • Survey - over 800 replies • Interviews - 30 staff and 30 external stakeholders • Analytics review of site usage • Strategy workshop on Enterprise
  9. 9. 1. Research and findings 22 Can you recall instances when content or services of PreventionWeb have contributed to any of the following in your work?
  10. 10. 1. Research and findings 24 What target audiences (really) want to know: ✔ How to implement DRR - examples and guidance ✔ Risk data ✔ DRR in simple language ✔ Cost benefit analysis ✔ Translation to local languages ✔ Contacts Understanding international and regional ✔ ✔ DRR policy and legislation
  11. 11. 1. Findings of interviews & surveys 26 Bottom 25% of tasks selected is revealing: Examples Incorporate DRR in private sector business strategies Monitor local DRR progress Issue: Low priority on specific tasks suggest we are not reaching the
  12. 12. 2. Design directions Evaluation of PreventionWeb 2. Design directions
  13. 13. 2. Design directions 33 Design principles: • Retain the sense of ownership & engagement of the DRR community • UNISDR as the lead focal point in the UN system should be clearly seen as the project sponsor • Site needs to help orient and attract, not intimidate newcomers to the DRR domain • Improve searchability and discoverability of DRR content • Should be seen as a useful and practical tool • Must be relevant to both HQ and • Must be attractive to sponsors and donors
  14. 14. 2. Design directions - Evaluation of PreventionWeb 1) Branding
  15. 15. 2. Design directions - Branding 36 A tough cognitive journey…
  16. 16. 2. Design directions - Branding 37 Directions Clarify position of PreventionWeb as a UNISDR brand - ensure this is part of a visual redesign Simplify the brand offering of UNISDR - improve coherence and connection between brands Reconsider brand name to reflect chosen strategic direction Issue: All UNISDR staff should own and identify with UNISDR brands
  17. 17. 2. Design directions - EvaluationOrientation 2) of PreventionWeb
  18. 18. 2. Design directions - Orientation 39 Directions Develop specific guides to information and contacts for different user types e.g. ‘Mayors’ needs…’ ‘Private sector needs…’ Develop editorial packages: DRR in social media, guide to DRR networks, understanding risk data, top 10 most popular, etc. Better guides to DRR processes, better issue oriented Need to promote services to stakeholders that are not currently engaged
  19. 19. 2. Design directions - Evaluation of Data 3) PreventionWeb
  20. 20. 4. Design directions - Data 41 Directions Expose GAR disaster and risk data in all appropriate contexts and formats Leverage and expose academic and private sector alliances Need for better visualisation and visually compelling landing pages Think of a better term for “Hybrid Loss Exceedance”
  21. 21. 4. Design directions Evaluation of PreventionWeb 4. Design directions
  22. 22. 4. Design directions – Social Evaluation of PreventionWeb 4) Social interaction
  23. 23. 2. Design directions – Social interaction 43a Directions Allow users to build profiles and contact each other through the site services Put real people in important touch points – call to get help if needed Add social help solutions – people answer each other Invite expert reviewers of
  24. 24. 2. Design directions – Social interaction 43b Hold online events to generate community and trust Integrate social media feeds wherever possible Improve support to DRR communities of practice Integrate a satisfaction survey as a regular ongoing
  25. 25. 2. Design directions – Local level 5) Local level of PreventionWeb Evaluation data and information
  26. 26. 2. Design directions – Local level data 45 Directions Anticipate increasing demand for local level information and data Further study of local information needs is required Intuitively, this could be a major value
  27. 27. 3. Resourcing 53 Transformative approach: changing the game • How much can we leverage the work of the UNISDR to populate the system and directly reflect our coordination role? • Eg GAR data out put in a format that is directly accessible on appropriate pages - not post processing • Elina’s take on Post 2015 is a blog post supported by an online Our strategy becomes our digital strategy
  28. 28. Conclusions Evaluation of PreventionWeb Conclusions
  29. 29. Conclusion 56 “PreventionWeb” HAS a niche • Source of orientation, guidance and reliable information on the practical implementation of DRR • Helps audiences understand and plan actions, as well as monitor progress • Facilitates exposure to communities and helps monitor and benchmark their work against good practice. Provides the digital support to the UNISDR proposition
  30. 30. Conclusion 57 Our goal: develop a flagship product that is the online manifestation of the value derived from our coordination
  31. 31. 58 Thanks IMU - translating strategy into effective and usable