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*Customer avatar v final

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*Customer avatar v final

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Use this step-by-step PowerPoint, Guide and Worksheet explains how to create a customer avatar to improve your marketing and product development.

Use this step-by-step PowerPoint, Guide and Worksheet explains how to create a customer avatar to improve your marketing and product development.

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*Customer avatar v final

  1. 1. Attract & Engage Your Ideal Clients with a Customer Avatar (Persona) A Step-by-Step Tutorial & Avatar Template Copyright 2017. Dumont Owen, Dumont & Associates
  2. 2. Let’s talk Avatars! What they are: Fictional characters imbued with the characteristics of an individual. A customer or consumer avatar is one that is imbued with the characteristics of your ideal clients and customers: Copyright 2017. Dumont Owen, Dumont & Associates
  3. 3. Why are Customer Avatars important? Copyright 2017. Dumont Owen, Dumont & Associates A detailed customer avatar helps you: 1. Understand where to focus your marketing. 2. Align your products and services with the needs and challenges of your specific niche.
  4. 4. More Benefits of a Customer Avatar Copyright 2017. Dumont Owen, Dumont & Associates 3. Gain greater credibility and visibility via the social media platforms where they spend their time. 4. Generate more traffic, more leads, and more revenue via social media. 5. Attract more of your ideal clients and customers. Generate more traffic, more leads, and more revenue via social media.
  5. 5. Copyright 2017. Dumont Owen, Dumont & Associates Name Demographics Behavior Patterns Life style preferences Motivations Goals Values Interests Problems Priorities Personality characteristics Make your customer avatar “real”.
  6. 6. Hip Tips • Build an avatar for each product or service you offer. • Build only one avatar at a time. • Update your avatars once a year with any new insights you’ve developed. Copyright 2017. Dumont Owen, Dumont & Associates
  7. 7. Build Your Customer Avatar in 3 Steps 1. Start with a very specific niche that would buy one of your products or services 2. Survey or interview your current clients and prospects who belong to that group. 3. Use the Customer Avatar Template and create your Avatar with the data you’ve collected. Copyright 2017. Dumont Owen, Dumont & Associates
  8. 8. Sample Questions – How did you find me? – What are your biggest challenges? – What do you like about our services or products? – What don’t you like? – What are the factors that persuaded you to buy from us? – What products and services or improvements would be helpful? Copyright 2017. Dumont Owen, Dumont & Associates
  9. 9. More Sample Questions Your Current Clients – What are your key values as related to your business? – What keeps you up at night? – What’s your family income? – Where do you spend money? – What’s your favorite news resource? – What events do you attend? – What technologies and social media platforms do you use? Copyright 2017. Dumont Owen, Dumont & Associates
  10. 10. Don’t Make These Rookie Mistakes 1. Waiting for the results of a survey to build your first Avatar. 2. Not updating your avatar(s) when you have more information. Copyright 2017. Dumont Owen, Dumont & Associates
  11. 11. Your Next Steps 1. Create a list of questions to ask your ideal clients and customers. 2. Gather your data through surveys or interviews. 3. Based on your feedback, complete the Avatar Worksheet. Keep your avatar clearly in mind as you develop new marketing strategies/campaigns and products/ services. Copyright 2017. Dumont Owen, Dumont & Associates
  12. 12. Copyright 2017. Dumont Owen, Dumont & Associates Dumont Owen, Ph.D. builds personal brands that help entrepreneurs and small business owners attract clients and customers that are a 100% right-fit. A storyteller at heart, Dumont Owen, Ph.D. builds Big, Bold, Bad-Ass brands that help entrepreneurs and small business owners attract clients and customers that are a 100% right-fit As a Certified Master Personal Brand Strategist, Social Media Analyst and LinkedIn Trainer, she helps her clients express who they are, what they do, and how they do it …better than their competitors. Contact Dumont: dumont@dumontowen.com Or schedule a complimentary consultation at http://bit.ly/2HsumpB

Editor's Notes

  • What are they? Fictional characters imbued with the characteristics of an individual.

    It really helps to create a visual avatar that embodies your ideal client. Some people go so far as to name their avatars and then get really really clear on some of their key characteristics, lifestyle preferences, shopping habits, hobbies, the books they read and anything else that really distinguishes them from others.
  • Targeted Marketing – A well defined customer avatar helps you understand your ideal client’s problems and challenges. This enables you to concentrate your marketing efforts to the people most likely to buy your products or services.
  • I
  • Get started. Make some assumptions (based on your best understanding) and go for it!
    Assumptions are a place to start, but feedback from your ideal clients and customers is crucial to your long-term success.

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