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How to Blog


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A brief presentation on How to Blog presented for the Ontogenesis "Blogging a Book" workshop

Published in: Technology
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How to Blog

  1. 1. How to blog Ontogenesis: blogging a book Dr. Duncan Hull, Software engineer, EBI Chemoinformatics and Metabolism
  2. 2. What is a blog? Ontogenesis 05.02.10 A blog (a contraction of “ web log ”) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events. Entries are commonly displayed in reverse- chronological order .
  3. 3. c.f. Scientific Journal and Book publishing <ul><li>Frequently / regularly updated – never “finished”? </li></ul><ul><li>Feeds: (a) Subscription and (b) Syndication </li></ul><ul><li>Post publication “peer - review” </li></ul><ul><li>Accessible statistics </li></ul><ul><li>Personal and/or Informal </li></ul>Ontogenesis 05.02.10 Picture by Julian Cash
  4. 4. 1. Regular / frequent updates <ul><li>Most blogs are constantly updated </li></ul><ul><ul><li>anything from many times per day to once every few months </li></ul></ul><ul><ul><li>Frequency / regularity determined by author(s) (not publishers) </li></ul></ul><ul><li>Frequency can be very low e.g. Tim Berners-Lee </li></ul><ul><li>… Last updated 27 th March 2008 … </li></ul>Ontogenesis 05.02.10
  5. 5. 2. This works because of Feeds Ontogenesis 05.02.10 <ul><li>How many know what a feed is? </li></ul><ul><li>How many use a feed reader? </li></ul>RSS ATOM Allows a) subscription and b) syndication
  6. 6. For example… Ontogenesis 05.02.10 This site is available as a feed
  7. 7. e.g. In Ontogenesis 05.02.10 subscribe
  8. 8. 2. (a) Subscribers are notified of updates Ontogenesis 05.02.10 Notification of update e.g. like email / subscribing to a Table of Contents of a journal
  9. 9. 2. (b) Feeds also allow Syndication <ul><li>Data can easily and automatically be re-used elsewhere </li></ul><ul><li>E.g. and (hundreds / thousands of authors) </li></ul>Ontogenesis 05.02.10
  10. 10. 3. Peer-review (sort of) <ul><li>Rather than being peer-reviewed before publication, blogs are typically peer-reviewed after publication (if at all) </li></ul><ul><li>This is done by </li></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Linkbacks </li></ul></ul>Ontogenesis 05.02.10 Automatically inform author(s) when another site has linked to theirs
  11. 11. 4. Accessible statistics <ul><li>Most viewed (popularity) </li></ul><ul><li>Referrals (where web traffic is coming from) </li></ul><ul><li>Clicks (what links are being followed) </li></ul><ul><li>Search engine terms (what keywords used to find blog) </li></ul>Ontogenesis 05.02.10
  12. 12. 5. Personal / Informal Style <ul><li>Many blogs are written from a personal point of view, like a diary or laboratory notebook </li></ul><ul><ul><li>Informal, first person singular: </li></ul></ul><ul><ul><ul><li>E.g. “ Fred Bloggs told me that x was a big load of … ” </li></ul></ul></ul>Ontogenesis 05.02.10 <ul><ul><li>Formal, third person, scientific style ” </li></ul></ul><ul><ul><ul><li>E.g. “ Bloggs et al (2009) suggest that x is flawed …” </li></ul></ul></ul>
  13. 13. How to blog <ul><li>We are using WordPress, which comes in two flavours: </li></ul><ul><li> : Hosted e.g. </li></ul><ul><li>Russ Altman, Stanford </li></ul><ul><li> Self–hosted e.g. Douglas Kell, BBSRC </li></ul>Ontogenesis 05.02.10
  14. 14. How to blog with wordpress <ul><li>Either login to </li></ul><ul><ul><li>Write while logged in </li></ul></ul><ul><ul><li>save as draft </li></ul></ul><ul><li>Or write chapters the usual way </li></ul><ul><ul><li>login then cut-and paste </li></ul></ul>Ontogenesis 05.02.10
  15. 15. Once logged in you’ll see this Ontogenesis 05.02.10
  16. 16. Acknowledgements <ul><li>Robert Stevens </li></ul><ul><li>Phil Lord </li></ul><ul><li>Christoph Steinbeck (EBI) </li></ul>Ontogenesis 05.02.10
  17. 17. Happy blogging, any questions? Ontogenesis 05.02.10