Technology-Infused Marketing Platform


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The Technology-Infused Marketing Platform I've created is comprised Online, in Social Media, and through Networking and "tried and true" local marketing.This presentation will detail all of the resources we have available and how they will benefit your next Real Estate transaction.

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Technology-Infused Marketing Platform

  1. 1. Technology-Infused Marketing Platform Prepared by: DULCE RIDDER
  2. 2. Technology has transformed the way REALTORS® conduct business and REALTORS® are responding by leveraging a wide variety of resources to engage buyers and sellers in ever-evolving ways There are many qualities and skills that go into being an excellent real estate professional. These include integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how I operate. That said, I've found that providing the highest level of service is essentially about putting my clients first. This means that it is Vital to keep myself accessible, be a good listener as well as a good communicator, and respond quickly to your needs. With 90% of home buyers searching online, it is crucial to utilize the latest technology and marketing tools as well as the traditional ones. I've found that this enables me to conduct my business more efficiently and effectively, allowing me to maximize my service to the client. I take full advantage of both established and innovative marketing strategies to ensure that your property sells as quickly as possible and at the most favorable terms.
  3. 3. TECHNOLOGY-INFUSED MARKETING PLATFORM Core Components • Online Marketing • Social Media • Networking • “Tried And True” Local Marketing
  4. 4. IMPORTANCE OF INTERNET HOME SEARCH • 90% of home buyers and sellers use the internet to search for their home1 Home Buyers And Sellers • The typical home buyer began their home search online and then contacted a real estate agent • In 2012, 42% of buyers reported that they found their home online • An additional 34% of recent buyers found their home through their real estate agent • Local MLS websites were the most popular Internet resource, used by 54%; followed by, 51% and real estate agent websites, at 47% Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012 90%
  5. 5. WEBSITE EXPOSURE My websites give easy search access to all area listings, featured listings, as well as a comprehensive look at each property. I strive to create user-friendly, easy to navigate and information filled sites that will increase visitors and your home’s online exposure.
  6. 6. INTERNET EXPOSURE With consumers turning to the internet, I strive to have as much presence online as possible. My online strategies create exposure for your listing with the use of Featured Homes, Listing Enhancements and Virtual Tours which will offer more choices for buyers as well. Your listing will be distributed to millions of Internet home shoppers through our syndication feeds (List Hub and Point2Agent), and can be accessed through thousands of websites
  7. 7. ONLINE MARKETING, Trulia and Zillow • Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Online and Mobile devices continue to change the way buyers search and sellers list their homes. Screen shots represent site as of publication date. Site subject to change without notice.
  8. 8. FEATURED HOMES • Exclusive position gets your home seen before all others • I can make your home the first one buyers see Screen shots represent site as of publication date. Site subject to change without notice.
  9. 9. LISTING ENHANCEMENTS How will I showcase your home to the most buyers? • I will make your home stand out with a video or virtual tour. Nearly 180 million U.S. internet users watch videos on the internet every month1 Screen shots represent site as of publication date. Site subject to change without notice.
  10. 10. AUTOMATIC EMAIL NOTIFICATION My current database of buyers, investors, real estate agents and brokers receive details about your property via Automatic Email Notification as soon as properties within their search criteria come on the market.
  11. 11. SOCIAL MEDIA I utilize many social networking websites including Twitter, Facebook, Youtube, Pinterest, Linked In and my Blog. Social media marketing is a powerful strategy that keeps us in day-today contact with other real estate professionals, clients, buyers, sellers, investo rs and the community. Social media allows me to instantly inform my network of new listings provide helpful information, share real estate news or just catch a tip for the day. My social Networking strategies also allow me to generate Online exposure and increase attention to my websites and listings. Screen shots represent site as of publication date. Site subject to change without notice.
  12. 12. NETWORKING Dulce Ridder is a member of the National Association of Realtors, Pennsylvania Association of Realtors, Pocono Mountains Association of Realtors, Lehigh Valley Association of Realtors, and National Association of Professional Women, Children’s Miracle Network as well as a member of the RE/MAX organization. These and various other affiliations together with her local ties to the community and a wellestablished reputation have created a wide professional network that she is able to plug into.
  13. 13. LOCAL MARKETING “Tried and True” I still rely on some traditional and valuable marketing strategies to round out my platform. I find that advertising locally makes that very important tie to the community. That is why I continue to utilize local TV, billboards, restaurant placemats, yard signs, and good old fashioned community involvement as part of my marketing plan. • Local and regional buyers make up half of the market. • Those who know the neighborhood may refer their friends to your House.
  14. 14. THANK YOU The highest compliment I can receive is the referral of your friends, family, and co-workers • Thank you and I hope I am privileged enough to work with you on your next Real Estate transaction.