Oxigen , India's First and Leading Company Providing a Single point service for all Prepaid Recharges and Bill Payments . Has 75000 outlets Pan India and does 12 Million Transactions a Month . Oxicash is an eWallet for any Mobile subscriber. It is a payment mechanism for all services be it Online or On mobile . to Get your eWallet : sms OXICASH to 9870888999 , then Top it up with 1)Cash over Counters at 75000 Oxigen Retail outlets located all across india or at partner Outlets like Croma/Sify i-ways/The Mobile Store/ In &Out Stores/ P3 stores ; 2) Net Banking on www.oxicash.in ; 3) Credit Cards (coming soon ) AND then use this eWallet over Phone and PC to pay for a Plethora of services like Mobile bill, Tv subscriptions, etag top up, PVR movie tickets, Air Tickets , Indian Railways tickets, Bus Tickets , Hotel Rooms, Uitility Bill Payments , Mobile Fun - wallpapers , ringtones ,Ngage Games , and much More

1. June 2009

2. Oxigen Business
• B2B, IT enabled transaction and payment
processing platform
• Investments from Microsoft Corporation,
US & Blue Label Telecom South Africa
• Electronic delivery of prepaid and
transaction/ payment management services
• Seamlessly networked environment
through a rapidly expanding retail network
of
– 35,000 PoS enabled outlets pan India
– Total 50,000 Oxigen touch points
– 11 million transactions a month

3. Oxigen Ecosystem
Servers
Online/Offline Consumer
Phone Line/Internet/CDMA/GPRS/SMS
Oxigen
Services
(Prepaid & Bill
Payments)
•TELECOM
•ENTERTAINMENT
•DTH/RADIO
•TRAVEL
•TRANSPORT
•ELECTRICITY
•INSURANCE
•E-COMMERCE
•VAS
Un-organized Retail
MOM & POP STORES
GROCERY STORES
SMALL CYBERCAFES
STATIONARY SHOPS
CHEMISTS
Organized Retail
CHAIN STORES
PETROL PUMPS
SUPER MARKETS/MALLS
INTERNET CHAINS
Telecom Retail
TELECOM RETAIL CHAINS
TELECOM SHOPS
PCOS
Non-Traditional Channels
HOUSING COMPLEXES
COLLEGES/HOSPITALS/BPOS
Retail Devices
Oxigen
Server Access
PoS PC Mobile IVR
SMS
Gateway

4. Major City roll-out
Limited roll-out
Oxigen Network
• 0ver 50,000+ Oxigen
touch points
• 11 Million
transactions a month
Diu
Uttar
Pradesh
Daman
Haveli
Delhi
l
Jamshedpur
HP
Chandigarh
Agra
Jaipur Lucknow
Allahabad
Varanasi Patna
Asansol
Ahmadabad
Jabalpur
Nagpur
Baroda
Cuttack
Bhubaneswar
Puri
Hyderabad
Mormugao
Mangalor
e
Bangalore
Pondicherry
Calicut
Madura
i
Trivandrum
Ganglok
Siliguri
Shillong
Itanaga
r
Ledo
Imphal
Aizawl
Veraval
Kanpur
Kandla Gandhinagar
Bhopal
Raipur
Poona
Vishakhapatna
m
Panaji
Tirupati
Dispur
Kohima
JAMMU
and
KASHMIR
Srinagar
RAJASTHAN
PUNJAB
UP WEST
HARYANA
UP EAST
MADHYA
PRADESH
BIHAR
WEST BENGAL MIZORAM
MANIPUR
NAGALAND
ASSAM
MEGHALAYA
SIKKIM
ARUNACHAL
PRADESH
GUJARAT
MAHARASHTRA
GOA
KARNATAKA
ANDHRA
PRADESH
KERALA
TAMIL
NADU
ORISSA
New Delhi
Dadra and Nagar
NEPAL BHUTAN
BANGLADESH
Nasik
Kolkota

5. Oxigen Sample Voucher

6. Mode of Selling Connectivity to Oxigen Services Possible
Point of Sale Terminal – EDC with
Oxigen software having a service
menu for ease of use
Telephone Line (CDMA
or PSTN) (Fixed or FWP)
Internet through PC
based application
Prepaid RCVs & Limited Interactive
Services like selected Bill Payments &
E Top Up
Computer – Oxigen outlet uses a B2B
transaction portal www.oximall.com
and www.oxicash.in to dispense
services
Internet Prepaid RCVs & All Interactive
Services including high interactive
services like Bill payments, travel &
movie ticketing
Mobile Phone - Oxigen outlet uses the
B2B transaction portal
www.myoxicash.in to dispense
services
GPRS Prepaid RCVs & All Interactive
Services including high interactive
services like Bill payments, travel &
movie ticketing
Mobile Phone - Oxigen vendor uses
Keyword based SMS process to
dispense services
SMS Selected Prepaid RCVs only.
Web Services Integrated Model –
Oxigen provides Interface to connect
to its backend and provision Oxigen
Services through Client’s own UI
Point to point secure
VPN over Internet
Prepaid RCVs & Limited Interactive
Services like selected Bill Payments &
E Top Up
Oxigen Services Selling Devices
Oxigen Services can be sold using different PoS Devices:

7. Oxigen Services
The services’ bouquet has a wide range of attractive services from
diversified domains like telecom, entertainment, travel, utilities
1.Prepaid Mobile Recharge Vouchers (PIN based and e-top up) – All Operators
2.Telecom Bill Payments
3.International Long Distance Calling Cards
4.Internet and VoIP Cards
5.DTH Service - Tata Sky & Dish TV, Sun TV and Big TV (Reliance). Airtel Digital
to be launched shortly
6.Satellite Radio - World Space
7.Movie Ticketing – PVR
8.Railway reserved ticketing
9.Bus Ticketing
10.Toll Tag Recharge

8. Prepaid Mobile
Domestic & International Calling Cards
Non-Telecom Service Partners (Travel, Toll, Shopping ,TV, Entertainment, Games)
Oxigen Services

9. Services on Oxigen Through OxiCash
(Bill Pay) www.oxibillpay.com

10. Services on Oxigen Through OxiCash
(Travel) www.oxitravel.com

11. Services on Oxigen Through OxiCash
(Rail Travel) www.oxirail.com

12. Key Corporate Distribution Partners
Internet Kiosks ChainsInternet Kiosks Chains
Corporate Retail ChainsCorporate Retail Chains

13. The Smart Way to Pay

14. OxiCash : Prepaid Virtual VAS Card
• Oxigen has provisioned a Prepaid VAS Card “OxiCash” so that consumers can buy
this card and avail all benefits of Oxigen’s own or partner services
• The OxiCash VAS card is attached to a mobile number and works like mobile prepaid
card such that:
• Universal access through Mobile, fixed line or Internet using
IVR/SMS/WAP/USSD/GPRS/EDGE/3G/CDMA/WiFi/DSL etc
• Full audit trail of all transaction maintained by Oxigen backend
• Recharged at all 50,000 Oxigen outlets against a mobile number or using
Internet Banking of all major banks
• Working with several e-commerce sites for fulfilment of e-commerce transactions
Note: OxiCash cannot be en-cashed by consumer anywhere & value of one OxiCash Card cannot be transferred to and from one consumer to
another consumer.

15. • Brings Retail access in the hands of consumer using retail as a “Cash-
in” for wallet
• Direct access and payment through mobile phone using
• SMS, GPRS, Web and shortly through IVR
• Works for unbanked consumers who can fund the wallet by paying small
cash amount at retail points
• Banked customers can use the wallet to get convenience of transactions
from mobile anytime anywhere and reduce exposure of their bank
account by transferring money to OxiCash through Internet Banking
OxiCash : Common Man’s Wallet

16. OxiCash Features
• Full Value: No deduction for any fees/fixed charges / No administrative cost/rental fees
– Rs. 100 paid for OxiCash enables customer to buy services worth Rs. 100.
• Validity one year from last recharge
• Recharge can be as small as Rs 10
• Easy Registration through Web, WAP, SMS and will be shortly through IVR
• Central OxiCash data server maintained in a safe & secure environment with SSL encrypted
transaction
• 6 digit numeric Password is delivered to the subscriber as an SMS.
– Facility to reset/change their system generated pass-code from OxiCash Website (
www.oxicash.in) / WAP site (wap.oxicash.in)
– Mobileno@oxicash.in becomes Windows Live Hotmail-id with same password
• Can check OxiCash wallet balance using their Mob number as user ID to login

17. OxiCash Services
A wide range of attractive and useful services are available on OxiCash
(www.oxicash.in)
1.All mobile recharges (www.oxicash.in)
2.All DTH subscription recharges (www.oxicash.in)
3.Long distance calling cards (www.oxicash.in)
4.Travel (www.oxitravel.com) - Airline Ticketing, Bus Ticketing
5.Hotel reservations / Holiday Packages
6.Car Hire / Rental
7.Train Ticket Reservation (www.oxirail.com)
8.Telecom & Utility Bill Payments (www.oxibillpay.com)
9.Magazine subscription (www.oxibillpay.com)
10.Charity / Donation services (www.oxibillpay.com)
11.Online Shopping (www.oxicash.in)
12.Recharge of Toll Cards/Tags (www.oxicash.in)
13.Others like Matrimony / Gaming, etc. (www.oxicash.in)

18. Services on Oxicash (www.oxicash.in)
Prepaid Mobile Vouchers
Prepaid Fixed Line Vouchers Long Distance Calling Cards
DTH TV Subscriptions
VoIP Cards
Toll Tag Recharge
Cinema Games

19. Services on Oxicash (www.oxicash.in)
Entertainment/ Gaming/ Movie/ Internet VOIP
Online Shopping
Games
MiscellaneousRoad Travel

20. Services on Oxicash
(www.oxibillpay.com)
Postpaid Mobile Bill Payments
Postpaid Fixed Line Bill Payments Electricity Bill Payments
Magazine Subscriptions
Charity / Donations
Gas Bill Payments

21. Services on OxiCash
(Travel) www.oxitravel.com

22. Services on OxiCash
(Rail Travel) www.oxirail.com

23. OxiCash : Applications
 SMS Portal for sending SMS to Friends &
Family at significant lower cost than
standard sms
 For both SME & Consumers
 Alerts & reminders for birthdays,
anniversaries, events etc.
 Group messaging from Web, Wap or SMS
 Live at www.oxicash.in/alerts
 SMS & GPRS based unique phone back up
application
 Content & phone book upload directly to web
on Mobialert website
 Seamless access to phone book and Mobialert
features
 Access from Web & WAP
 Live now www.oxicash.in/pbu

24. OxiCash : Applications
 World’s first reservation less conference
call service on prepaid
 Access from mobile, landline and VoIP
phones from anywhere in the world
 Unique community Group Voice Chat
service for youth & SME
 Live now www.oxicash.in/concall/
 World’s first Doctor’s call service on
prepaid
 Access from mobile, landline and VoIP
phones from anywhere in the world
 Pricing per minute as per Doctor’s
pricing
 Live now www.oxicash.in/concall/
Doctor Talk

25. Online Banking
top-up
Shopping Portals
Movie Tickets
Gaming Portals
Utilities Rail/Bus/Air Tickets
Matrimony
Content
•Video clips
•Ring tones
•Games &Themes
•Wallpapers
•Animations
Applications
• Photo Fun
• SMS Sachet
• Mail/Messenger
• Phone Backup
• Concall
Promotions
White Labeled
Services
Oxigen
Distribution
Distribution
Partners
Oxigen Digital
Pipeline Subscribers

26. Oxigen OxiCash Digital Promotions
India’s First executed end to end
Unilever Coke & ICI Dulux

27. Oxigen Digital Promotions
This summer
Unilever, Colgate-Palmolive

28. Thank You