Gamification - The Power of Gameful Design

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Gamification - The Power of Gameful Design

  1. 1. Gamification – The Power of Gameful Design Dudi Peles April 2012
  2. 2. About MeFounder of Jivy Group, PlayfulSharkAdvisor & Mentor for startupsTeacher: Beit Berl, HITPhD student: STS @ Bar IlanActive & founding member inGameISBlog: www.dudipeles.comMail: dudipeles@gmail.com
  3. 3. The next 60 minutesVideo Games & Theory of Gamification game design Examples Questions
  4. 4. During the presentation when yousee a game you recognize, write it down. At the end of the presentation a valuable reward will be given tothe one who recognized the most games
  5. 5. Video Games
  6. 6. For the past 40 years game designers turned fun making into science
  7. 7. Games interact with real life
  8. 8. Games are changing real lifeGames change lives byturning things to fun
  9. 9. Games are becoming part of our life in new ways• We use our body as a controller• We use our location in games• We use our real identity in games• We use real life objects in games
  10. 10. So we know…Games are funPeople have mastered the art of making funGames affect real lifeWhat now?
  11. 11. Fun and theme are not correlated (Game based marketing - Gabe Zichermann)
  12. 12. A new word for an old Phenomenon Gamification
  13. 13. GamificationThe concept that you can apply the basic elements that make games fun and engaging to things that typically arent considered fun
  14. 14. Clarification - What’s not Gamification GamesPlayful Design
  15. 15. Examples
  16. 16. 10M users, last round evaluation $600M
  17. 17. Gameful Design – The Basics
  18. 18. Its all aboutUser/Player
  19. 19. Lesson No 1: FLOW
  20. 20. Lesson No 2: Players motivation Achiever Explorer Socializer Killer Dudi: EAKS: E 73%, A 60%, K 40%, S 27%Why do people enjoy games ? Bartle’s Test
  21. 21. Lesson No 3: Game Mechanics
  22. 22. Status is the most important thing people play or live for. Status is more important morevaluable then cash. Spending cash is just a way to show off your status. Status
  23. 23. Points
  24. 24. Leader board
  25. 25. Achievements
  26. 26. Goals
  27. 27. My Gamification Experience
  28. 28. Making things more fun• Mobile Recommendation app• Diet web site• Resume writing services• TV Rating app• BI systems• Programming Course
  29. 29. Video games Design and Developmentprogram in Bait Berl, active since 2005
  30. 30. Introduction to video games programming
  31. 31. Introduction to video games programming
  32. 32. Introduction to video games programming
  33. 33. Introduction to video games programming
  34. 34. Introduction to video games programming
  35. 35. Was it worth it ?
  36. 36. Students Emersion: Attendance: 80% -> 100% Exercise submitting: 74% -> 98%Student Mail Interaction: 500% raise
  37. 37. Was it more fun ? When asked to pick the 3 most funcourses out of 14, 50% of the students chose the programming course !
  38. 38. Who have more then 25 games ?
  39. 39. Video Game Master
  40. 40. Questions?If you don’t feel like asking now send me a mail: dudipeles@gmail.com
  41. 41. More about Gamificationhttp://gamification.co/ http://gamification.org/wiki/Encyclopedia
  42. 42. Books
  43. 43. Videos
  44. 44. GameIS• Constitute an official body that nurtures the local community.• Serve as an official representative with institutional, commercial, academic, and media entities.• To represent the local industry to international community.
  45. 45. Thank youFor any question just mail me: dudipeles@gmail.com

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