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24 February 2015
User Experience
Testing and Havas
Context
Vital part of a
wider UX
toolkit
Working with
whatusersdo
since 2013
Over 30 hours
of footage
Over 100
usability t...
Where we use it in the agency cycle
Discovery &
Onboarding
Strategy
Asset
Development
Optimisation
&
Improvement
New
Busin...
Part of a wider UX toolkit
− Heat mapping
− Benchmarking
− Analytics behaviour
− Discount usability testing
− Lab-based us...
Where remote-based usability testing really works hard,
wins clients and improves our offering …
Discovery &
Onboarding
Strategy
Asset
Development
Optimisation
&
Improvement
New
Business
Planning
Pitch
Discovery &
Onboarding
Strategy
Asset
Development
Optimisation
&
Improvement
New
Business
Planning
Here Pitch
Here
10 benefits to us as an agency…
Benefits
1. “Hunches” verified by the target
audience
1. Helps ensure the experience helps
people make the right decision
...
PRACTICAL
LEARNINGS
Quite often it’s the little things that make the big
difference and the improvements are quite surgical…
Surgical
Before After Inspiration
Surgical
?
?
Surgical
Strategic insight into human behaviour
Search
Share
See
Solve
BelieveDiscover
Learn
Goal
Exposure Behaviour Experience Out...
THX : )
Jason Bell
Head of Digital Strategy
Email: jason.bell@havaspeople.com
We inspire lasting brand relationships
WhatUsersDo - How User Testing can work for agencies - Jason Bell / Havas
WhatUsersDo - How User Testing can work for agencies - Jason Bell / Havas
WhatUsersDo - How User Testing can work for agencies - Jason Bell / Havas
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WhatUsersDo - How User Testing can work for agencies - Jason Bell / Havas

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Jason Bell from Havas looks at how agencies can use user testing to add value to clients.

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WhatUsersDo - How User Testing can work for agencies - Jason Bell / Havas

  1. 1. 24 February 2015 User Experience Testing and Havas
  2. 2. Context Vital part of a wider UX toolkit Working with whatusersdo since 2013 Over 30 hours of footage Over 100 usability testing videos c.10 clients and prospects across many sectors
  3. 3. Where we use it in the agency cycle Discovery & Onboarding Strategy Asset Development Optimisation & Improvement New Business Planning Pitch
  4. 4. Part of a wider UX toolkit − Heat mapping − Benchmarking − Analytics behaviour − Discount usability testing − Lab-based usability testing − Card sorting − Social media analysis − Desktop critique − Predictive analysis − Persona development
  5. 5. Where remote-based usability testing really works hard, wins clients and improves our offering …
  6. 6. Discovery & Onboarding Strategy Asset Development Optimisation & Improvement New Business Planning Pitch
  7. 7. Discovery & Onboarding Strategy Asset Development Optimisation & Improvement New Business Planning Here Pitch Here
  8. 8. 10 benefits to us as an agency…
  9. 9. Benefits 1. “Hunches” verified by the target audience 1. Helps ensure the experience helps people make the right decision 1. Quick 1. Unlocks sales opportunity (by implementing the recommendations) 1. Sets you apart at pitches and prospects love it 1. Allows you to gain primary insight on new devices 2. Priories and categorise IAbased on what users want 1. Ensure you make key CTAs obvious by lessening required thought 1. Gives clarity on how the everyday person actually consumes and navigates content. Not how we think they do. 1. Reduces a lot of the heavy lifting associated with UX testing: − Participant recruitment − Auditing and prioritising issues − Report writing
  10. 10. PRACTICAL LEARNINGS
  11. 11. Quite often it’s the little things that make the big difference and the improvements are quite surgical…
  12. 12. Surgical Before After Inspiration
  13. 13. Surgical ? ?
  14. 14. Surgical
  15. 15. Strategic insight into human behaviour Search Share See Solve BelieveDiscover Learn Goal Exposure Behaviour Experience Outcome Howdotheyfirst encounterthe brand? Whatbehaviour doesittrigger? Howdowehelp themconvince themselves? Whatactiondo theytake? Goal directed Self Discovery Exploratory
  16. 16. THX : ) Jason Bell Head of Digital Strategy Email: jason.bell@havaspeople.com We inspire lasting brand relationships

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