The Secret to Building a Winning Service Business or Consulting Practice

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John Jantsch of Duct Tape Marketing covers the best practices he's learned in building a nationally recognized marketing consulting brand and gives tips for others to do the same. http://www.ducttapemarketingconsultant.com

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The Secret to Building a Winning Service Business or Consulting Practice

  1. 1. The  Secrets  to  Building  a  Winning   Service  Business  or  Consul6ng  Prac6ce   www.duc:apemarke6ngconsultant.com    @duc%ape        #dtmac  
  2. 2. Turn  your  service  mail  a  volu5on   Small  business  e into  e product  @duc%ape        #dtmac  
  3. 3. Turn  your  service  mail  a  volu5on   Small  business  e into  e product   •   Product  into  services   •   Programs   •   Add  on  services   •   Membership   •   Package  vs.  Time  @duc%ape        #dtmac  
  4. 4. Document  tools  and  processes   Small  business  email  evolu5on  @duc%ape        #dtmac  
  5. 5. Document  tools  and  processes   Small  business  email  evolu5on   •   Point  of  view  is  brand   •   Evalua5on   •   Methodology   •   Tool  kits   •   Delivery   •   Reviews  @duc%ape        #dtmac  
  6. 6. Create  a  usiness  email  evolu5on   Small  b teaching  plaForm  @duc%ape        #dtmac  
  7. 7. Create  a  usiness  email  evolu5on   Small  b teaching  plaForm   •   Trust  and  Educate   •   Blog   •   Podcast   •   ebooks   •   Workshops   •   Ar5cles   •   Partners  @duc%ape        #dtmac  
  8. 8. Measure  results  email  evolu5on   Small  business   and  raise  prices  @duc%ape        #dtmac  
  9. 9. Measure  results  email  evolu5on   Small  business   and  raise  prices   •   Results  review   •   Case  studies   •   Peer  2  Peer     •   Customer  events     •   Results  based  pricing  @duc%ape        #dtmac  
  10. 10. Build  from  the  confluence  of  streams   @duc%ape        #dtmac  
  11. 11. Build  from  usiness  email  evolu5on   Small  b the  confluence  of  streams   •   Books   •   Wri5ng   •   Core  program   •   Speaking   •   Products   •   Membership   •   Partnerships   @duc%ape        #dtmac  
  12. 12. Perfect  business  email  evolu5on   Small   your  lead  conversion  close  @duc%ape        #dtmac  
  13. 13. Perfect  business  email  evolu5on   Small   your  lead  conversion  close   •   Point  of  view  resonates   •   Proven  results   •   Internal  seminar   •   This  is  what  you  get   •   Here  are  the  results  you  can  expect   •   Here’s  how  much  it  costs  @duc%ape        #dtmac  
  14. 14. Construct  a  killer  network   Small  business  email  evolu5on  @duc%ape        #dtmac  
  15. 15. Construct  a  killer  network   Small  business  email  evolu5on   •   Mentors/Advisors   •   Service  providers   •   Industry  Network   •   Alliances  @duc%ape        #dtmac  
  16. 16.  7  Steps  to  usiness  email  evolu5on   Small  b a  Winning  Consul5ng  Prac5ce     1.   Turn  your  service  into  a  product   2.   Document  tools  and  processes   3.   Create  a  teaching  plaForm   4.   Measure  results  and  raise  your  prices   5.   Build  from  the  confluence  of  streams   6.   Perfect  your  lead  conversion  close   7.   Construct  a  killer  network  @duc%ape        #dtmac  
  17. 17.  Duct  Tape  Marke5ng  Consul5ng  Network   Small  business  email  evolu5on     1.   Trusted  Brand   2.   Documented  program   3.   Conent  –  books   4.   Thousands  engaged   5.   Set  profit  centers   6.   Simple  conversion     h%p://duc%ape.me/dtmjoin   7.   Global  network  @duc%ape        #dtmac  
  18. 18. Let’s  Discuss   www.duc:apemarke6ngconsultant.com    @duc%ape        #dtmac  

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