Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Referral Engine

23,855 views

Published on

Teaching your business to market itself based on the book, The Referral Engine from best selling author John Jantsch - http://referralenginebook.com

Published in: Business

The Referral Engine

  1. The Referral EngineTeaching Your Business To Market Itself<br />John Jantsch<br />Duct Tape Marketing<br />Twitter: @ducttape - #dtmtexas<br />
  2. The realities of referral<br />@ducttape - #dtmtexas<br />
  3. #1 People make referrals because they need to<br />@ducttape - #dtmtexas<br />
  4. #2 All business involves risk<br />@ducttape - #dtmtexas<br />
  5. #3 Nobody talks about boring businesses<br />@ducttape - #dtmtexas<br />
  6. #4 Consistency builds trust<br />@ducttape - #dtmtexas<br />
  7. #5 Marketing is a system<br />@ducttape - #dtmtexas<br />
  8. Definition of Marketing<br />@ducttape - #dtmtexas<br />
  9. 4Ps vs. 4Cs<br />@ducttape - #dtmtexas<br />
  10. Content<br />@ducttape - #dtmtexas<br />
  11. Context<br />@ducttape - #dtmtexas<br />
  12. Connection<br />@ducttape - #dtmtexas<br />
  13. Community<br />@ducttape - #dtmtexas<br />
  14. Digital interactivity is now at the center of marketing<br />@ducttape - #dtmtexas<br />
  15. The funnel is broken<br />“When it comes to lead and referral generation, customer experience is the new black.”<br />
  16. The Marketing Hourglasssm<br />@ducttape - #dtmtexas<br />© Duct Tape Marketing – all rights reserved<br />
  17. Filling the gaps – product and process questions<br />@ducttape - #dtmtexas<br />© Duct Tape Marketing – all rights reserved<br />
  18. The Referral Engine System<br /><ul><li> Authentic strategy
  19. Content that builds trust
  20. Content that educates
  21. Customer community
  22. Partner community
  23. Execution
  24. Follow-up</li></ul>@ducttape - #dtmtexas<br />
  25. Authentic strategy<br /><ul><li> Ideal customer
  26. Core talkable difference
  27. Supporting elements
  28. Culture to match
  29. Expectation</li></ul>@ducttape - #dtmtexas<br />
  30. Content that builds trust<br /><ul><li> Educational
  31. Social media
  32. SEO
  33. Reviews
  34. Testimonials</li></ul>@ducttape - #dtmtexas<br />
  35. Content that educates<br /><ul><li> White papers
  36. Webinars
  37. FAQs
  38. Success stories
  39. Perfect Intro</li></ul>@ducttape - #dtmtexas<br />
  40. Customer community<br /><ul><li> Champions
  41. Education
  42. Offers
  43. Tools
  44. Community</li></ul>@ducttape - #dtmtexas<br />
  45. Partner community<br /><ul><li> Frame of mind
  46. Identify
  47. Recruit
  48. Activate
  49. Platform</li></ul>@ducttape - #dtmtexas<br />
  50. Execution<br /><ul><li> Collection
  51. Results review
  52. Moments of truth</li></ul>@ducttape - #dtmtexas<br />
  53. Follow-up<br /><ul><li> A lead, now what?
  54. Customers
  55. Partners
  56. Measure</li></ul>@ducttape - #dtmtexas<br />
  57. Small business email evolution<br />John Jantsch<br /><ul><li> author of Duct Tape Marketing andThe Referral Engine
  58. Forbes favorite for marketing</li></ul>@ducttape - #dtmtexas<br />

×