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Local Online Search for Small Business

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5 Step approach for winning in the local search game from John Jantsch at Duct Tape Marketing - you can find out more here - http://www.ducttapeu.com/local-search-pro

Local Online Search for Small Business

  1. 1. Winning the <br />Local Search Game<br />A 5-step process for dominating your local search landscape<br />
  2. 2. <ul><li>90% of online commercial searches result in offline bricks and mortar purchases (comScore)
  3. 3. 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
  4. 4. 74% of internet users perform local searches (Kelsey Group)
  5. 5. 61% of local searches result in purchases (TMP/comScore)
  6. 6. 54% of Americans have substituted the internet and local search for phone books (comScore)
  7. 7. 35% of all searches are local (DM News) </li></li></ul><li>The Steps<br /> Make your web pages local friendly<br /> Build out your local search profiles<br /> Get proactive in the review game<br /> Get listed, cited and mentioned<br /> Spread the local social love<br />
  8. 8. Make your web pages local friendly<br /> Geo Content <br /> Links and External Anchor Text<br /> Community resource<br /> Local Contributors<br /> Local Landing Pages<br />
  9. 9. What makes it geo<br /> Addresses<br /> Maps and more<br /> Meta data<br /> hcard and snippets<br /> Local/mobile keywords<br />
  10. 10. Geo resources<br />Meta Tag –ducttape.me/geotags<br />hcard –ducttape.me/hcards<br />
  11. 11. Build out your local search profiles<br /> Claim – Place, Bing, Yahoo<br /> Keywords, Categories, and Description<br /> Add Video and Images<br /> Google Tags and Google Boost<br /> Rate and Review - Hotpot<br />
  12. 12.
  13. 13. Build out your local search profiles<br /> Org name<br /> Description<br /> Category (5)<br /> Service Area<br /> Images (10), Video (5)<br />
  14. 14. Resources<br />Google – ducttape.me/placespage<br />Bing – ducttape.me/localbing<br />Yahoo – ducttape.me/yahoonewbiz<br />
  15. 15.
  16. 16. Get proactive in the review game<br /> List, claim, and build<br /> Use it to make you better<br /> Monitor profiles<br /> Get proactive<br /> Consider advertising<br />
  17. 17. Review Sites beyond Search Engines<br /> Yelp.com – checkin offers<br /> Insiderpages.com<br /> Citysearch.com <br /> Local.com <br /> MerchantCircle.com<br />
  18. 18. Generate Reviews<br />Ask for references<br />Repurpose and post<br />Teach reviewing<br />Give reviews - Hotpot<br />Hold a review event<br />
  19. 19. Get listed, cited and mentioned<br /> Data compilers<br /> IYPs<br /> Memberships<br /> check my listing – getlisted.org/<br />
  20. 20.
  21. 21. Get listed, cited and mentioned<br />infoUSA<br />Localeze<br />Universal Business Listings<br />
  22. 22. Spread the local social love <br /> Start a Local Group Online<br /> Find and Network with Local Bloggers<br /> Hold Meetups and Tweetups<br /> Find local leads – 7 ways search Twitter<br /> Places – Facebook, Foursquare Twitter<br /> Location Games<br />
  23. 23. Local Search Pro<br /><ul><li>4 Sessions – delivered weekly
  24. 24. Tutorials, videos, audios, how tos
  25. 25. 1st 150 for $99
  26. 26. ducttapeu.com/local-search-pro</li>

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