She’s a mom on an
online mission.90% of moms describe themselves as task-oriented internet users. When she’s online, she has a purpose.
She’s a mom on an
online mission. “I barely have enough90% of moms describe themselves as much else, so time to dointernet users. When task-oriented she’s online, she has a about I’m very focusedpurpose. my internet use.”
She’s actually on 10 missions.
54%“IfofI moms say they alwaysIhave weren’t a mom multiple feel so compelled wouldn’t windows open at once.to multi-task. I’d have fewer They’ve mastered the art of writing emails while looking up recipes. immediate demands.”
Buy Buy clothes clothes for
for me Tell the kids bedtime stories Organize Plan carpoolPay dinnerbills Her Digital To-Do List Check Find Facebook exercise Plan routine Spring Break Find Plan decorating Read Email birthday ideas the news friend party
Look up Notepad recipes “It’s
my personal assistant because:Find places can ﬁnd places to eat, especially It to eat when you’re out of town or GPS traveling. It has GPS so you don’t get lost. It can locate phone numbers easily, especially if have an appointment and are running Camera You can check and respond to Emails late. e-mails while you’re at the kids games.” Find phone Banking numbers
Litmus Test Don’t be a
distraction. Are you helping her accomplish more?Help mom have more time and Are you helping her accomplish it faster?more energy for the things that Are you streamlining her to-do list? really matter.
One of the members immediately
sent her an When Kristin was born 2 lbs lighter email saying: than her twin her mother posted a “don’t worry about one photo to RAMOM.being smaller than the other.My twins were like that too.”
Digital Validation Physical Validation Your
friends might giveAnonymity leaves her you answers, but theyjudgement-free know your dirty laundryShe doesn’t have to Friends, family andwait for Google to call doctors aren’t on callher back 24/7
Litmus TestEngage her her a
straightforwardAre you allowing in to be open and honest?& non-judgmental dialogue. Let Are you making her feel comfortable her know it’s okays? have asking question to Are you making her more nervous? questions.
What is Social Momentum?Helping her
kidssocial tractionHelping her kids gain get aheadPreventing them from being to not and knowing when the kidsstuffed hold locker back in the themAvoiding embarrassing mom stigma