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Child development doesn’t change, but its context does. Where do new digital playthings – and those that combine digital and physical elements – extend or enhance classic play patterns, and what happens when they try to impose new ones? If you have a trusted toy brand and want to make it digital – or a trusted digital brand and want to develop physical products – what is the ‘conversion’ process? What questions do you need to ask, and what are the dos and don’ts for ensuring that what you make is aligned with development, intuitive or easy to use, fun, and makes best use of form and functions?
Presented by David Kleeman, SVP Global Trends, Dubit, at Children's Media Conference, Sheffield, UK, July 2017