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iSpy 2016: Five Things We're Keeping an Eye On

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This is an excerpt from Dubit's SVP of Global Trends' presentation to the Kids @ Play Conference, part of the 2016 Consumer Electronics Show in Las Vegas. For the full deck, or to explore how Dubit might help you with research, strategy or digital building, contact sam.jermy@dubitlimited.com.

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iSpy 2016: Five Things We're Keeping an Eye On

  1. 1. Dubit iSpy 2016: Five Things We’re Keeping an Eye On David Kleeman, SVP, Global Trends This is a sam ple of Dubit’s presentation at CES 2016, the Kids@ Play Sum m it. For the full deck, contact sam .jerm y@ dubitlim ited.com .
  2. 2. Dubit - Five Things We’re Keeping An Eye On 2 1. Kids & VR: The Myths Fall 2. Tablet Saturation:
 What Are the Implications 3. Smart Tech & AI
 4. If YouTube is KidGoogle,
 What’s YouTube Kids? 5. Is Horror/Sci Fi/Fantasy on the Rise?
  3. 3. Dubit - 3 Dubit Trends is a quarterly survey of 1,000 families each in the US, UK & at least one other country. It provides in-depth insights into young kids’ and teens’ media & entertainment lives. Every wave Where The Data Comes From Wave 1 Wave 2 Wave 3 Wave 4
  4. 4. Dubit - 4 Where The Data Comes From Free Download! techandplay.org Partners Included: University of Sheffield Dubit CBeebies Methods (Children 0-5): 2000-family online survey 6 in-depth family interviews 12 child observations & interviews Analysis of 10 popular apps
  5. 5. Dubit Kids & VR: The Myths Fall
  6. 6. Dubit - 6 Myths: It’s a Gimmick Its Not for Kids It’s Expensive
  7. 7. Dubit Tablet Saturation: What are the Implications?
  8. 8. Dubit - 8 0% 20% 40% 60% 80% 100% Wave I Wave II Wave III 85.3% 78.3% 81.2% 83.7% 81.9%82.4% 81.9% 83.7% 82.4% 84.2%84.5% 82.8% 83.9% 82%82.2% Total Ages 2-4 Ages 5-7 Ages 8-10 Ages 11-15 AQ1(NET): As a child, which of these devices do you have access to? (Base Wave 01 & 02:1,000, Base Wave 03: 1,140) Access to Tablets With kids’ attention increasingly focused on all-in-one tablets to play, watch, read, study & communicate, what are the implications for content discovery & sustainable business models.
  9. 9. Dubit - 9 Toddlers & Tablets: Competencies by Age
  10. 10. Dubit Smart Tech & AI
  11. 11. Dubit -11 Smart Tech & AI: Kid-Friendly Voice Control I want ‘Peg + Cat’.
  12. 12. Dubit -12 Smart Tech & AI: Discovery & Recommendation
  13. 13. Dubit -13 Smart Tech & AI: “One of These Things…”
  14. 14. Dubit If YouTube is “KidGoogle,” What’s YouTube Kids?
  15. 15. Dubit -15 Total Wave III 8.6%8.4% 30.5% 17.5% 34.2% 20% 8% 11% 20% 17% 23% 16% 45% 7% 17% 11% 23% App Store ITunes Store Google Play TV EPG (Electronic Program Guide) YouTube Video on Demand Services Search Engines Library Amazon Bookstore Printed TV Guide in Magazine or Newspaper Social Media Friends Brothers and/or Sisters Parents Other Adults Online Recommendation Tools YouTube = KidGoogle Where Do You Find New Media Content?
  16. 16. Dubit -16 Ads or Subscription: Which Will Parents Choose? vs.
  17. 17. Dubit Horror & SciFi & Fantasy: Oh My!
  18. 18. Dubit -18 Com edy/SitComAction/Adventure Science & N atureG am e Show s Crim e/M ystery/Thriller M usic Perform anceSci-Fi/Fantasy Reality TV H orror Lifestyle Sport H istory/PeriodCurrentAffairs Talk Show s/Interview sSoaps 4.5 6.2 6.5 7.1 7.27.3 8.1 8.48.5 8.88.88.8 9.4 10.1 10.4 5.4 6.46.5 7.1 7.67.57.5 8.58.6 8.48.58.6 9.4 9.7 10.3 5.1 6.66.5 7.57.6 7.37.2 8.68.68.6 8.3 8.7 9.3 9.8 10.5 Wave 1 Wave 2 Wave 3 BQ16_1: From the following list of different types of entertainment, please rank them in order ? (Base: 1000 {Wave 1 & 2}, 1140 {Wave 3}) Ranking Entertainment Preferences H orror SciFi/Fantasy
  19. 19. Dubit Dubit Limited | The Half Roundhouse | Wellington Road | Leeds | LS12 1DR | UK
 
 David Kleeman SVP Global Trends david.kleeman@dubitlimited.com @davidkleeman Free VR Downloads: wearvr.com Free Toddlers & Tablets Report: techandplay.org

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