At Dubit we are constantly researching which games children are playing. We’ve been there from the beginning: we began with the rise of virtual worlds, witnessed the growth of iPads and Apps, and the gradual acceptance of paying for digital content.
So, from all this time in the industry - what have we learnt? This particular study looks at “in-game” purchases: how many kids buy, how much, and do their parents know? In this study of 500 children from the UK, aged between 6 and 12 years-of-age, we look at all types of games, from online micro payments through to in-app purchasing on mobile.
And we provide this data as a benchmark for anyone interested in monetising kids
digital entertainment, and for those concerned about kids spending online.