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A story about             storytellingBooks, cross-media and The Swiss Family Robinson
PROLOGUEStorytelling through the Ages: New        Lands to Discover
OUR KNOWLEDGE: Kids’ Media & EntertainmentHow$Do$Children$Aged$7116$Spend$Their$Free$Time?$                   100%$    Not...
OUR KNOWLEDGE: Kids’ Media & Entertainment1413121110 9 8 7 6 5 4 3 2 1 0         !"#$%&%(%)   %!"#$%*+%(%*,   !"#$%*-%(%*.
OUR KNOWLEDGE: Kids’ Media & Entertainment100%80%60%40%20% 0%       7-8            9-10    11-12          13-14  Games    ...
CHAPTER 1Planning the Journey
YOUR TREASURE  Books  Authors & Series  Brands  IP & Ideas
YOUR TREASURE  Books  Authors & Series  Brands  IP & Ideas
YOUR TREASURE  Books  Authors & Series  Brands  IP & IdeasOUR KNOWLEDGEKids’ Media & Entertainment     IPs     Platforms  ...
YOUR TREASURE  Books  Authors & Series  Brands  IP & IdeasOUR KNOWLEDGEKids’ Media & Entertainment     IPs     Platforms  ...
YOUR TREASURE                              THE COMPASS  Books  Authors & Series            Risk-Reduction  Brands  IP & Id...
YOUR TREASURE                                THE COMPASS  Books  Authors & Series               Risk-Reduction  Brands    ...
YOUR TREASURE                                THE COMPASS  Books  Authors & Series               Risk-Reduction  Brands    ...
YOUR TREASURE                                THE COMPASS  Books  Authors & Series               Risk-Reduction  Brands    ...
DRAWING THE MAP                                                          Cross-media & Digital Strategy                   ...
DRAWING THE MAP                                                          Cross-media & Digital Strategy                   ...
DRAWING THE MAP                                                          Cross-media & Digital Strategy                   ...
DRAWING THE MAP                                                          Cross-media & Digital Strategy                   ...
DRAWING THE MAP                                                          Cross-media & Digital Strategy                   ...
CHAPTER 2Navigation Techniques
DRAWING THE MAP                                                            Cross-media & Digital Strategy                 ...
RISK REDUCTION: Adaptation Model
RISK REDUCTION: Adaptation Model         SOURCE NARRATIVE
RISK REDUCTION: Adaptation Model                    SOURCE NARRATIVE   Genre & main themes - adventure, exploration, Isola...
RISK REDUCTION: Adaptation Model                    SOURCE NARRATIVE   Genre & main themes - adventure, exploration, Isola...
RISK REDUCTION: Adaptation Model                    SOURCE NARRATIVE   Genre & main themes - adventure, exploration, Isola...
RISK REDUCTION: Adaptation Model                    SOURCE NARRATIVE   Genre & main themes - adventure, exploration, Isola...
RISK REDUCTION: Adaptation Model
RISK REDUCTION: Adaptation Model         MEDIA TRANSLATION
RISK REDUCTION: Adaptation Model                  MEDIA TRANSLATIONPotential and limitations of destination medium / platf...
RISK REDUCTION: Adaptation Model                     MEDIA TRANSLATION   Potential and limitations of destination medium /...
RISK REDUCTION: Adaptation Model                     MEDIA TRANSLATION   Potential and limitations of destination medium /...
RISK REDUCTION: Adaptation Model
RISK REDUCTION: Adaptation Model       AUDIENCE EXPECTATIONS
RISK REDUCTION: Adaptation Model             AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes
RISK REDUCTION: Adaptation Model             AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Pre...
RISK REDUCTION: Adaptation Model               AUDIENCE EXPECTATIONS   Kids’ take on source IP - favourite events, changes...
RISK REDUCTION: Adaptation Model               AUDIENCE EXPECTATIONS   Kids’ take on source IP - favourite events, changes...
RISK REDUCTION: Adaptation Model
RISK REDUCTION: Adaptation ModelSOURCE NARRATIVE
RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATION
RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATIONAUDIENCE EXPECTATIONS
RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATION                               QUALITYAUDIENCE EXPECTATIO...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS   Fidelity vs. engaging game (film, new stories, other ...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS   Add elements from book and film - pirate fight essenti...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS    Inspired by existing games and gaming traditions / ...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Family characters, ...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementFROM STORY-TELLING TO STORY-PLAYING
RISK REDUCTION: Audience InvolvementFROM STORY-TELLING TO STORY-PLAYING    Quest journal writing the story as they play it...
DRAWING THE MAP                                                            Cross-media & Digital Strategy                 ...
DRAWING THE MAP                                                            Cross-media & Digital Strategy                 ...
DRAWING THE MAP                                                            Cross-media & Digital Strategy                 ...
DRAWING THE MAP                                                            Cross-media & Digital Strategy                 ...
Dubit: your compass in kids’      media & entertainmentTO RECEIVE A MORE IN-DEPTH COPY OF THESE SLIDES           peter.rob...
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
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Bookseller Children's Conference - A story about story telling. Research by Dubit

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A presentation given by Dubit at the 2011 Children’s Conference held by The Bookseller magazine.

Our presentation used original research, focus groups and knowledge learned through working with young people.

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Bookseller Children's Conference - A story about story telling. Research by Dubit

  1. 1. A story about storytellingBooks, cross-media and The Swiss Family Robinson
  2. 2. PROLOGUEStorytelling through the Ages: New Lands to Discover
  3. 3. OUR KNOWLEDGE: Kids’ Media & EntertainmentHow$Do$Children$Aged$7116$Spend$Their$Free$Time?$ 100%$ Note:$Book$readers$survey$ Read books 95%$ 73%$ 53%$ Watch TV Play games on console Games on mobile 91%$ 67%$ 45%$Use the internet Play games on computer Play with toys 76%$ 55%$ 44%$Watch DVDs or videos Read magazines Play games
  4. 4. OUR KNOWLEDGE: Kids’ Media & Entertainment1413121110 9 8 7 6 5 4 3 2 1 0 !"#$%&%(%) %!"#$%*+%(%*, !"#$%*-%(%*.
  5. 5. OUR KNOWLEDGE: Kids’ Media & Entertainment100%80%60%40%20% 0% 7-8 9-10 11-12 13-14 Games Videos Watch TV Chat SNSs
  6. 6. CHAPTER 1Planning the Journey
  7. 7. YOUR TREASURE Books Authors & Series Brands IP & Ideas
  8. 8. YOUR TREASURE Books Authors & Series Brands IP & Ideas
  9. 9. YOUR TREASURE Books Authors & Series Brands IP & IdeasOUR KNOWLEDGEKids’ Media & Entertainment IPs Platforms Audiences Market Context
  10. 10. YOUR TREASURE Books Authors & Series Brands IP & IdeasOUR KNOWLEDGEKids’ Media & Entertainment IPs Platforms Audiences Market Context
  11. 11. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands IP & IdeasOUR KNOWLEDGEKids’ Media & Entertainment IPs Platforms Audiences Market Context
  12. 12. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-TuningOUR KNOWLEDGEKids’ Media & Entertainment IPs Platforms Audiences Market Context
  13. 13. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
  14. 14. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
  15. 15. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
  16. 16. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
  17. 17. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
  18. 18. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
  19. 19. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
  20. 20. CHAPTER 2Navigation Techniques
  21. 21. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
  22. 22. RISK REDUCTION: Adaptation Model
  23. 23. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE
  24. 24. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation,crafting, education, animals / nature
  25. 25. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation,crafting, education, animals / nature Character traits and functions - complementary, team work
  26. 26. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation,crafting, education, animals / nature Character traits and functions - complementary, team work Settings - island locations
  27. 27. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation,crafting, education, animals / nature Character traits and functions - complementary, team work Settings - island locations Main events, plotting structure - kernel events, linear / causal
  28. 28. RISK REDUCTION: Adaptation Model
  29. 29. RISK REDUCTION: Adaptation Model MEDIA TRANSLATION
  30. 30. RISK REDUCTION: Adaptation Model MEDIA TRANSLATIONPotential and limitations of destination medium / platform
  31. 31. RISK REDUCTION: Adaptation Model MEDIA TRANSLATION Potential and limitations of destination medium / platform Storytelling devices in games: backstories, cut scenes,characters, quests / quest journals, text
  32. 32. RISK REDUCTION: Adaptation Model MEDIA TRANSLATION Potential and limitations of destination medium / platform Storytelling devices in games: backstories, cut scenes,characters, quests / quest journals, text Ludic: needs goals: find resources, build home, explore
  33. 33. RISK REDUCTION: Adaptation Model
  34. 34. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS
  35. 35. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes
  36. 36. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Previous adaptations of the book
  37. 37. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Previous adaptations of the book Kids’ media universe - series of books, films and othermedia linked to theme (e.g. pirates, shipwrecks)
  38. 38. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Previous adaptations of the book Kids’ media universe - series of books, films and othermedia linked to theme (e.g. pirates, shipwrecks) Games kids play / know & different styles of play - playerarchetypes
  39. 39. RISK REDUCTION: Adaptation Model
  40. 40. RISK REDUCTION: Adaptation ModelSOURCE NARRATIVE
  41. 41. RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATION
  42. 42. RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATIONAUDIENCE EXPECTATIONS
  43. 43. RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATION QUALITYAUDIENCE EXPECTATIONS ADAPTATION
  44. 44. RISK REDUCTION: Audience Involvement
  45. 45. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
  46. 46. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS Fidelity vs. engaging game (film, new stories, other games)
  47. 47. RISK REDUCTION: Audience Involvement
  48. 48. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
  49. 49. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS Add elements from book and film - pirate fight essential event; need better pirates
  50. 50. RISK REDUCTION: Audience Involvement
  51. 51. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
  52. 52. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS Inspired by existing games and gaming traditions / devices e.g. bosses / minions, levels, progression, energy and powers
  53. 53. RISK REDUCTION: Audience Involvement
  54. 54. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”
  55. 55. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Family characters, but different females, swap characters; more information
  56. 56. RISK REDUCTION: Audience Involvement
  57. 57. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”
  58. 58. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies
  59. 59. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game
  60. 60. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island
  61. 61. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar)
  62. 62. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar) Exploration - explore island and unlock areas in map
  63. 63. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar) Exploration - explore island and unlock areas in map Ethics - treating animals badly linked to diminishing powers; no sexism
  64. 64. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar) Exploration - explore island and unlock areas in map Ethics - treating animals badly linked to diminishing powers; no sexism Progression: levels, character gaining abilities / skills, rewards
  65. 65. RISK REDUCTION: Audience Involvement
  66. 66. RISK REDUCTION: Audience InvolvementFROM STORY-TELLING TO STORY-PLAYING
  67. 67. RISK REDUCTION: Audience InvolvementFROM STORY-TELLING TO STORY-PLAYING Quest journal writing the story as they play it - able to add text and download / print a unique personalised version of the story
  68. 68. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
  69. 69. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
  70. 70. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
  71. 71. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
  72. 72. Dubit: your compass in kids’ media & entertainmentTO RECEIVE A MORE IN-DEPTH COPY OF THESE SLIDES peter.robinson@dubitlimited.com Twitter: @dubit @peterrobinson81 www.dubitresearch.com

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