Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

American Kids on Facebook

698 views

Published on

A section of research from a broader study by Dubit into how children use Facebook, specifically for gaming. Includes information on who is on Facebook and what they are doing there.

  • Hello there! Get Your Professional Job-Winning Resume Here! http://bit.ly/topresum
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

American Kids on Facebook

  1. 1. DubitKids and online gamingFocus on Facebook usageand games [USA]
  2. 2. Use of Facebook Yes, I have my own account / Have their own account profile 34% Boys 32%; Girls 36% Yes, I use my parents account or they show me stuff on Facebook Under 13s 21%; 13-14s 73% Yes, I use my brothers or my 9% sisters account 1% 1% Yes, I use someone elses account Parents won’t let them Boys 30%; Girls 33% 31% No, I dont use Facebook - my parents wont let me Under 13s 38%; 13-14s 12% No, I dont use Facebook - Im not interested 15% Im not sure There were no 13-14 year olds who 0% said they don’t know what Facebook is! 9% I dont know what Facebook is
  3. 3. Use of Facebook 79% 81% Yes - Someone Elses Profile 6% 7% Yes - Own Profile 61% 7% 48% 44% 13% 75% 10% 28% 28% 71% 54% Total: 17% 20% 19% 13% 13% 35% 34% 11% 10% 11% 15% 15% 6% 9% 9% Age: 6 7 8 9 10 11 12 13 14 Total U13-Facebook Users
  4. 4. Proportion who either have an account withMembership / use of other sites these websites, or use somebody else’s account to access the website 17% 44% are either a 16% member of 5% 5%Windows Live or use somebody else’s 5% Messenger account to access it 1% 1% None of these (excluding Facebook) 0% Under 13s 75%; 13-14s 44% None of 67% these
  5. 5. Proportion who either have an account with these websites, or use somebody else’sMembership / use of other sites, by age account to access the website NB: The ‘None of these’ figure excludes those who use Facebook100% None of these 90% 87% 80% 79% Facebook 80% 70% Yahoo 60% 58% YouTube 54% 50% MySpace 44% 40% Google+ 33% 30% 25% 21% MSN / Windows Live 20% 18% 19% Messenger 11% Hi5 10% 8% 7% 5% 9% 7% 5% 4% 2% 2% 1% 1% 2% 1% Bebo 0% 0% 1% 6-7 8-10 11-12 13-14
  6. 6. Whether they would be interested in signingFacebook for U13s up for a new Facebook for under 13s Definitely yes Probably yes Not quite sure Probably not Definitely not Total 25% 24% 28% 11% 12% 6-7 Boy 14% 19% 32% 18% 17% 6-7 Girl 14% 26% 38% 10% 12% 8-10 Boy 22% 27% 27% 13% 10% 8-10 Girl 34% 21% 23% 10% 12% 11-12 Boy 28% 25% 25% 11% 10% 11-12 Girl 38% 26% 20% 6% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Of those interested and who currently have a Facebook account, 37% said they would definitely transfer their account to the new service, and 31% said they probably would
  7. 7. Desired games on a Facebook for U13s What kind of games they would like to see on a Facebook for under 13s
  8. 8. Games on Facebook 25% of all kids said they played a game on Facebook in the last month For kids who play games on a computer, phone or tablet, 32% play games on Facebook 58% 42% 32% 32% 19% 10% Boys Girls 6-7 8-10 11-12 13-14
  9. 9. Games on Facebook Facebook is a popular destination for games.... The games most played on Facebook are: Of the13% of kids who played 12% 5% 11% in the last month 4% 84% of them played it on 6% 4%Compared to... 7% 4% 2% 6% 4% 2% 1%

×