Chapter 11

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  • Intense rivalry New entrants Substitute products Buyers’ bargaining power Supplier’s bargaining power
  • Chapter 11

    1. 1. CHAPTER 11: Dealing with Competition Junnosuke G. Kato Ateneo School of Medicine and Public Health Top 10 Concepts
    2. 2. Outline: Pay Attention to Competitors <ul><li>Market attractiveness is determined by competitive forces </li></ul><ul><li>Who are my competitors? </li></ul><ul><li>What among their traits should I consider? </li></ul><ul><li>How do I classify their roles in the target market? </li></ul><ul><li>What competitive strategies can I </li></ul><ul><li>use as a market-leader? </li></ul>
    3. 3. <ul><li>What competitive strategies can I </li></ul><ul><li>use as a market-challenger? </li></ul><ul><li>What competitive strategies can I use as a market-follower? </li></ul><ul><li>What competitive strategies can I use as a market-nicher? </li></ul><ul><li>Do I focus on my competitors? </li></ul><ul><li>Do I focus on my customers? </li></ul>Outline: Pay Attention to Competitors
    4. 4. Concept 1: Market attractiveness is determined by competitive forces
    5. 5. Concept 2: Who are my competitors?
    6. 6. Concept 3: What among their traits should I consider?
    7. 7. Concept 4: How do I classify our roles in the target market?
    8. 8. Concept 5: What competitive strategies can I use as a market-leader?
    9. 9. Concept 6: What competitive strategies can I use as a market-challenger?
    10. 10. Concept 7: What competitive strategies can I use as a market-follower?
    11. 11. Concept 8: What competitive strategies can I use as a market-nicher?
    12. 12. Concept 9: Do I focus on my competitors?
    13. 13. Concept 10: Do I focus on my customers?
    14. 14. Summary <ul><li>Pay attention to competitors </li></ul><ul><li>Identify </li></ul><ul><li>Analyze </li></ul><ul><li>Classify </li></ul><ul><li>Utilize competitive strategies </li></ul><ul><li>Prioritize </li></ul>
    15. 15. Conclusion <ul><li>“ The enemy of my enemy is my enemy” </li></ul><ul><li>Again, pay attention to competitors and invoke the different strategies to enable your company to survive </li></ul>
    16. 16. CHAPTER 11: Dealing with Competition Junnosuke G. Kato Ateneo School of Medicine and Public Health Top 10 Concepts

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