Tqs Creds

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Tqs Creds

  1. 1. today1. a few quick facts about us2. our beliefs3. what makes us different?4. what we do5. our process6. a look at some workTurquoise Credentials 2011© Turquoise 2011
  2. 2. 1.a few quick factsabout us
  3. 3. We are a brand communications agencyTurquoise Credentials 2011© Turquoise 2011
  4. 4. Founded in 2003,with offices in London and DubaiTurquoise Credentials 2011© Turquoise 2011
  5. 5. We’re a hand-picked teamof about 40 people;designers, strategic planners,copywriters and producersTurquoise Credentials 2011© Turquoise 2011
  6. 6. Our work is seen in over 45 countriesTurquoise Credentials 2011© Turquoise 2011
  7. 7. We approach brands fromevery perspective; across tv,advertising, print, experientialand digitalTurquoise Credentials 2011© Turquoise 2011
  8. 8. 60% of our work is repeat businessTurquoise Credentials 2011© Turquoise 2011
  9. 9. Our clients say we’re good atmaking the complex simple,all the while deliveringbottom-line results...Turquoise Credentials 2011© Turquoise 2011
  10. 10. ...and we think that isthe greatest compliment of allTurquoise Credentials 2011© Turquoise 2011
  11. 11. Our clients are a rare breed...Turquoise Credentials 2011© Turquoise 2011
  12. 12. They are brave and different. Theyexpect brand solutions based on deep,real world expertise. They recognise thatthe best creative solutions are those thatshow bottom-line results. They aredemanding because their brandsdeserve the very best.Turquoise Credentials 2011© Turquoise 2011
  13. 13. Here are a few of our clients...Turquoise Credentials 2011© Turquoise 2011
  14. 14. Turquoise Credentials 2011© Turquoise 2011
  15. 15. 2.our beliefs
  16. 16. Our BeliefsWe believe brands need to work harder than ever tomaximise their potential in today’s ever-changingcommunications landscape.Turquoise Credentials 2011© Turquoise 2011
  17. 17. Our BeliefsBrands need to be designed and engineeredholistically to work in a new, media-agnostic world.Turquoise Credentials 2011© Turquoise 2011
  18. 18. Our BeliefsAgility & adaptability are as important asconsistency for a brand to thrive.Turquoise Credentials 2011© Turquoise 2011
  19. 19. Our BeliefsWithin what we call the ‘Mediaverse’, we believe afew things will always remain the same – the needfor simple, compelling and clear ideas.Turquoise Credentials 2011© Turquoise 2011
  20. 20. 3.what makes us different?
  21. 21. what makes us differentWe use our branding expertise to help our clientssolve business problems, ultimately adding valueto a company’s bottom line.Turquoise Credentials 2011© Turquoise 2011
  22. 22. what makes us differentOur background in client-side marketing gives us agreater insight into the pressures and needs of ourclients.Turquoise Credentials 2011© Turquoise 2011
  23. 23. what makes us differentWe’re agile; we work across different mediums,borders, languages and cultures to deliver absolutesynergy and clear brand solutions.Turquoise Credentials 2011© Turquoise 2011
  24. 24. 4.what we do
  25. 25. What we do BRAND EXPERIENCE MOTION We know about brands; We have hand-picked the We have an in-house we create, guide, direct regions leading design team of directors, and deliver them and production team to producers, animators and bring our brand designers who create experiences to life broadcast brands, through retail, exhibitions commercials, corporate and events films and promosTurquoise Credentials 2011© Turquoise 2011
  26. 26. What we doTurquoise Credentials 2011© Turquoise 2011
  27. 27. 5.our process
  28. 28. Our process Discovery We have developed a process that breaks down into 4 key BRAND stages. This is used to help Delivery Inspiration make the journey as easy, straightforward and clear as possible. CreationTurquoise Credentials 2011© Turquoise 2011
  29. 29. Our process Discovery The first stage is ‘Discovery’. This is when we immerse ourselves in the brief. We look at research, ask questions, Delivery BRAND Inspiration analyse what the competition’s doing. The final outcome of this stage is a set of recommendations on a way forward. CreationTurquoise Credentials 2011© Turquoise 2011
  30. 30. Our process Discovery The ‘Inspiration’ stage takes the knowledge gained from the first stage and applies Strategic thinking. Delivery BRAND Inspiration Here the exact future direction of the project is pinpointed through the development of Brand Values and a Brand Proposition. CreationTurquoise Credentials 2011© Turquoise 2011
  31. 31. Our process Discovery Having clearly formulated the direction of the project - we then bring this to life through the development of a creative BRAND concept. Delivery Inspiration During this conceptual development stage we examine how the concept looks, moves, sounds, speaks and even feels. CreationTurquoise Credentials 2011© Turquoise 2011
  32. 32. Our process Discovery The final stage of the process involves the delivery of specific elements. Deliverables are varied dependent on type of project, client and Delivery BRAND Inspiration scope of work. We offer everything from brand identities, guidelines and guardianship to corporate films and commercials to events and Creation exhibition stands.Turquoise Credentials 2011© Turquoise 2011
  33. 33. 6.a look at some work
  34. 34. Turquoise Credentials 2011© Turquoise 2011
  35. 35. Who they areSaudi Equestrian was created to develop the Saudi National Equestrian Teaminto an effective team for the purpose of competing successfully on the worldstage now and in the future.Turquoise Credentials 2011© Turquoise 2011
  36. 36. The problemAlthough the country is renowned across the world for its horsemanshipskills and its Equestrian Team has been enjoying many successes nationallyand internationally, the sport has not been on the radar of the Saudi Arabianpublic. We were asked to develop a brand that would give the Equestrian Teama presence, engage with the Saudi population and help to instigate prideand support.Turquoise Credentials 2011© Turquoise 2011
  37. 37. What we didbrand identity creation / brand architecture / naming / copywriting /guidelines / presentation creation / corporate film / corporate stationery /literature / website / signage / livery / merchandise / mnemonic /brand guardianshipTurquoise Credentials 2011© Turquoise 2011
  38. 38. Saudi Equestrian: Brand SnapshotTurquoise Credentials 2011© Turquoise 2011
  39. 39. Who they areSaudi Television Network is the state owned broadcaster comprising of ninenetworked channels.Turquoise Credentials 2011© Turquoise 2011
  40. 40. The problemSTV had lost its place as the number 1 network for Saudi Arabians due tothe explosion of channels in the Middle East and the increased competition.STV needed to re-establish itself as the television Network of choice for theSaudi national and reflect the growing confidence of a nation developingfast into a major global financial superpower.Turquoise Credentials 2011© Turquoise 2011
  41. 41. What we didbrand audit / brand strategy / brand architecture / brand identity creation /naming / guidelines / presentation creation / channel identities / on-screenpresentation systems / set designs / promos / corporate stationery /literature / websites / signage / livery / merchandise / brand guardianship /staff training / technical infrastructure recommendationsTurquoise Credentials 2011© Turquoise 2011
  42. 42. STV Network: Brand Video (Adobe Reader 9.0 or higher required)Turquoise Credentials 2011© Turquoise 2011
  43. 43. Who they areSaudi Telecom Company (STC) is Saudi Arabia’s national telecommunicationsprovider. Covering 98% of the country, and with over 12 million subscribers, STCis not only the 4th largest company in Saudi Arabia but also one of the world’smost prominent telecoms players. With an aggressive expansion strategy intonew markets STC is arguably one of the most exciting communications brandsin the world.Turquoise Credentials 2011© Turquoise 2011
  44. 44. The problemSTC had big plans for its rebrand. Not only did they want to repositionthemselves in the domestic market, through the proliferation of its serviceoffering and a focus on a younger demographic, but it was also essential thata robust brand was created to help establish themselves as a multi playoperator on a global level.Turquoise Credentials 2011© Turquoise 2011
  45. 45. What we didbrand refresh / brand extension / segmentation / research / brand audit /brand solution / brand architecture / brand experience / naming / tone ofvoice guidelines / advertising template guidelines / photography guidelines /signage guidelines / livery guidelines / sponsorship guidelines / on-screenbranding / title sequence / programme packaging / internal communications /corporate communications / corporate stationery / literature / merchandiseTurquoise Credentials 2011© Turquoise 2011
  46. 46. Turquoise Credentials 2011© Turquoise 2011
  47. 47. Saudi Telecom Company: Brand SnapshotTurquoise Credentials 2011© Turquoise 2011
  48. 48. Who they areDu is a quad play communications company in the UAE. It was set up to rivalthe established national operator Etisalat.Turquoise Credentials 2011© Turquoise 2011
  49. 49. The problemWe were tasked, firstly with developing a new brand identity for du andsecondly, launching it as a new player in the telecoms market.Turquoise Credentials 2011© Turquoise 2011
  50. 50. What we didbrand identity creation / brand audit / brand strategy / brand architecture /naming / copywriting / tone of voice guidelines / uniform guidelines /advertising template guidelines / retail guidelines / photography guidelines /environmental guidelines / livery guidelines / internal communications /corporate communications / presentation creation / corporate stationery /literature / website / signage / livery, merchandise / brand inductionprogramme / brand training / brand clinics / working processes &procedures / internal processes and procedure manual / handbook /bespoke briefing workshop for agencies designed by discipline / migrationmanagement / guardianshipTurquoise Credentials 2011© Turquoise 2011
  51. 51. du: Brand SnapshotTurquoise Credentials 2011© Turquoise 2011
  52. 52. MS | GUIDELINES VERSION 1.0 CONTENTS
  53. 53. Who they areDubai Customs is the first and oldest governmental company in the UAE witha remit to facilitate free trade and help secure the integrity of Dubai’s borders.It plays a pivotal role in border protection, fair trade practices, administrationand revenue collection.Turquoise Credentials 2011© Turquoise 2011
  54. 54. The problemDubai Customs approached us with a brief to re-position its established yetrather static brand. What it was looking for was an identity that expressed theorganisation’s forward thinking attitude and one that also showed that it wasa major collaborator with the Government in promoting progress in Dubai.Turquoise Credentials 2011© Turquoise 2011
  55. 55. What we didbrand identity refresh / brand strategy / copywriting / guidelines /photography / presentation creation / exhibition and event creation /corporate stationery / literature / website / signage / merchandise /migration managmentTurquoise Credentials 2011© Turquoise 2011
  56. 56. Dubai Customs: Brand SnapshotTurquoise Credentials 2011© Turquoise 2011
  57. 57. Who they areFurusiyya are responsible for creating platforms, such as exhibitions andpublished books, to celebrate the Arabian equestrian heritage. They also keepthe heritage alive by collaborating with artists such as musicians, plus jewelleryand fashion designers who create modern works inspired by ancient art andartifacts. Their aim is to bring this art and the artifacts into the modern day,to take centuries of tradition and recreate it in more contemporary forms.Turquoise Credentials 2011© Turquoise 2011
  58. 58. The problemThe previous Furusiyya brand did not reinforce the companies proposition as‘Curators of the equestrian heritage of Arabia’. A logotype existed that couldnot be changed, but was required refined to meet the technical requirementsof print. We were tasked with creating a visual language for the brand thatwould utilise extreme crops to hero the ancient artifacts.Turquoise Credentials 2011© Turquoise 2011
  59. 59. What we didbrand identity creation / brand strategy / copywriting / guidelines /photography / presentation creation / event management /exhibition and event creation / corporate stationery / literature /website / signage / merchandiseTurquoise Credentials 2011© Turquoise 2011
  60. 60. Furusiyya: Brand SnapshotTurquoise Credentials 2011© Turquoise 2011
  61. 61. Thank you

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