DEVELOP TITLES WITH MEANING
Strong titles are important. They introduce your overall topic
and your point of view on that topic.
For example, you could have a title read
“Network Router Options.” But what about
the options? And what does it mean to
your audience? Instead, you could say,
“Fast Network Routers Speed Time to
Instead of informing your readers that
you’re about to tell them about routers, by
changing the title you’ve introduced two
more ideas: 1) It’s a fast router. 2) It will
help your audience accomplish a goal.
That’s not a bad trade for five more words.
Review the title after you write the body
copy and ask yourself three questions.
First, does the copy support the title? If
not, you might need to change the title or
change the content to support the title.
Second, does the title fit within and
support the greater slidedoc message? If
not, then you might not need the slide at
all. Third, is the title concise? If your title is
longer than two lines, tighten it by cutting
out the fluff.
© Duarte, Inc. 2014