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​Too many people are hiding in
dark rooms flipping through too
many words on big screens. There’s
a reason why I avoid boardrooms.
I’d rather spend time with people
‘in the field,’ where eye contact,
genuine conviction, and
trustworthiness are in full
evidence. Dyslexia shaped my—and
Virgin’s—communication style.
From the beginning, Virgin used
clear, ordinary language. If I could
quickly understand a campaign
concept, it was good to go. If
something can’t be explained off
the back of an envelope, it’s
rubbish. I believe in conversations
and eye contact.

– Sir Richard Branson


​Photo: virgin.com



Founder and Chairman, Virgin Group

© Duarte, Inc. 2014

18

Published in: Business
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