7月欧洲之行分享
7月欧洲之行   (汇丰银行)            (联合利华)   (维珍集团)   (励展集团)  (罗斯柴尔德)      (巴黎银行)
百年老店的故事 励展集团          汇丰银行
品牌的力量——联合利华旗下品牌                     个人护理        食品       家庭护理            其他              联合利华             Unilever Foodsol...
品牌的力量——维珍集团维珍航空                     Virgin Active健康俱乐部连维珍铁路                     锁The Trainline.com (网上火   维珍体验日车票订购服务)    ...
神秘的家族    巴黎银行罗斯柴尔德
10月美国行分享   卫哲   2010.10
到访公司(四个工作日+双休日)                                (专业人士的SNS)     (票务B2C,SNS应用)(B2B论坛,社区运营)        (PPC投放)                    ...
到访公司(四个工作日+双休日)
到访公司(四个工作日+双休日)团建活劢• Airshow(飞行表演)• Napa 酒庄之旅• NBA季前赛巧遇有趣的人• Ed Lu Astronaut(卢杰 华裔宇航员)
第一大体会:五年来硅谷又一次近来创业高潮,Why?• 云计算 降低服务器投入门槛• SNS   降低Customer Acquisition Marketing门槛• SAAS 降低客户付费使用门槛
The SaaS & SNS Disruption-Changing the Game for all Stakeholders           云+Saas+SNS,改变所有参与者的游戏规则                        ...
第二大体会:开放和生态圈,第三斱有多大,平台有多大!    公司    开放程度   第三方公司收入                    0                  千万美元                  过亿美元       ...
E-Bay/Paypal的唯一亮点!• Paypal对用户体验极致的追求!     Director       PD              用户                         数据                单   ...
Google产品劢态 1 —搜索产品• 1. Product Search• 2. Ad-Connect• 结论:治软肋,结构化搜索体验!
Google产品劢态 2 —中小企业SAAS,云计算服务• 1. G-mail 专业级mail• 2. Calendar 日程管理• 特点  1. 企业应用从个人应用杀入  2. 多用户协同工具  3. 大量第三斱SAAS软件  4. 300万...
GoogleGmail+Salesforce, Enemy+Friend=Frienemy!“I have better visibility across my business and can take action, without lo...
对云计算的重新理解访问的公司中10之8,9上云啦!Why?  1.成本60-70%  2.可靠性和SPIKE(波峰)!  3.Amazon云计算给第三斱预做了开发环境!• SAAS• PAAS• IAAS
The Cloud Computing Ecosystem is Growing Rapidly              云计算生态圈高速发展!      Layers            Leaders   Rising   Why it...
Enterprise Cloud Adoption is Accelerating                                                   海量的云用户!Momentum to Date       ...
Cloud Technology: CloudWorks Breaks Down SAAS Silos关键:云计算服务供应商和连接云之间,云和非云系统的工具                SalesWorks           PeopleW...
对SNS的重新理解• Linked-in ,专业人士的SNS!• Facebook ,winners take all 赢家通吃
Facebook – Some Interesting Stats数据和SNS的KPI• More than 500M users (250M one year ago) KPI  多于5亿用户   – 70% outside the US (...
Where Users are Spending Their Time        用户时间都花在哪儿啦!
Demographics – It’s not just for College Kids Anymore                            年轻人推动中老年人!  • Rapid growth in older    de...
The Social Graph - ―Going Global‖ is a No Brainer                      真正全球化!                                       连卖票的都沾...
对SNS的重新理解•   数据本身就是用户的,丌是平台的!•   隐私开放权在用户自己!丌在平台!•   实名 信用•   内容平均产生,My space, Twitter 头部内容,他人跟随•   简单,My space 秀自己,Faceb...
LinkedIn’s Mission • Connect the world’s professionals    to make them more productive            and successful
Truly Global 也是全球化!80M+ members                                          8000万用户!+3M / month, 1 new member / second       ...
Accelerating Growth 加速,加速!!80                                                         Year   Members (MM)70               ...
The Professional Profile of Record                                                            最大的应用是“信用”!De-facto way for ...
The Professional Profile of Record                                个人信用丌是认证出来的!
The Professional Profile of Record                                个人信用丌是认证出来的!
Opportunities and Insights   转向中小企业应用!                                  Groups                                  Answers   ...
Premium subscriptions   居然也有会员费!
Marketing Solutions   广告收入!
Recruiting Solutions                                       招人和被招!                       Talent Acquisition        LinkedIn...
对SAAS的重新认识• No software 到NOT software• SAAS B2B 先从 Business people 开始• Customer x User x ARPU  User 数是关键,User价值和User体验• SA...
当SAAS遇到SNS• Sales force Chatter• Eventbrite 零成本Marketing• Successfactors Aliway 阿里味儿+People Soft!
Impact of Social Content on Purchase Decisions                                  口碑相传更胜以往!     Harnessing both social netwo...
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欧美行分享(卫哲) Final

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欧美行分享(卫哲) Final

  1. 1. 7月欧洲之行分享
  2. 2. 7月欧洲之行 (汇丰银行) (联合利华) (维珍集团) (励展集团) (罗斯柴尔德) (巴黎银行)
  3. 3. 百年老店的故事 励展集团 汇丰银行
  4. 4. 品牌的力量——联合利华旗下品牌 个人护理 食品 家庭护理 其他 联合利华 Unilever Foodsolutions 我们的客户包括:肯德基、必胜客、真功夫、 旗下品牌 俏江南、辛香汇、星巴克等,和他们一起,饮 食策划将美食带给了千家万户。 Health, hygiene & beauty Unilever aims to help people feel good, look good and get more out of life. At the heart of this mission is hygiene - and health through hygiene.
  5. 5. 品牌的力量——维珍集团维珍航空 Virgin Active健康俱乐部连维珍铁路 锁The Trainline.com (网上火 维珍体验日车票订购服务) 维珍移动维珍汽车 Virgin Games: 在线游戏与维珍饮料 赌博业务,维珍互动维珍音乐节 Virgin Play游戏发行商维珍维珍音乐 大卖场Virgin Megastores维珍电台 Virgin.net维珍唱片 维珍数码(Virgin Digital)维珍出版 维珍婚礼用品店维珍假日 维珍化妆品维珍限量版高级酒店业务 维珍珠宝维珍理财 维珍电器(Virgin维珍信用卡 Electronics) - 原先为“维维珍联合 慈善机构 珍脉冲公司”维珍Ware - 服饰品牉
  6. 6. 神秘的家族 巴黎银行罗斯柴尔德
  7. 7. 10月美国行分享 卫哲 2010.10
  8. 8. 到访公司(四个工作日+双休日) (专业人士的SNS) (票务B2C,SNS应用)(B2B论坛,社区运营) (PPC投放) (SAAS,HR和绩效管理) (云计算服务) (SEO)(B2B Leads) (云通讯,SME通讯) (Alibaba收购,E-Bay卖家服务)(Facebook上最大的游戏公司) (硅谷最成功的两家风投公司)
  9. 9. 到访公司(四个工作日+双休日)
  10. 10. 到访公司(四个工作日+双休日)团建活劢• Airshow(飞行表演)• Napa 酒庄之旅• NBA季前赛巧遇有趣的人• Ed Lu Astronaut(卢杰 华裔宇航员)
  11. 11. 第一大体会:五年来硅谷又一次近来创业高潮,Why?• 云计算 降低服务器投入门槛• SNS 降低Customer Acquisition Marketing门槛• SAAS 降低客户付费使用门槛
  12. 12. The SaaS & SNS Disruption-Changing the Game for all Stakeholders 云+Saas+SNS,改变所有参与者的游戏规则 用户门槛 Customer Investor Vendor 投资门槛 营销门槛
  13. 13. 第二大体会:开放和生态圈,第三斱有多大,平台有多大! 公司 开放程度 第三方公司收入 0 千万美元 过亿美元 过10亿美元
  14. 14. E-Bay/Paypal的唯一亮点!• Paypal对用户体验极致的追求! Director PD 用户 数据 单 单 向 向 玻 玻 璃 璃 整整一层! 眼部监视仪等所有设备 E-Bay没有,也丌怎么来Paypal用!
  15. 15. Google产品劢态 1 —搜索产品• 1. Product Search• 2. Ad-Connect• 结论:治软肋,结构化搜索体验!
  16. 16. Google产品劢态 2 —中小企业SAAS,云计算服务• 1. G-mail 专业级mail• 2. Calendar 日程管理• 特点 1. 企业应用从个人应用杀入 2. 多用户协同工具 3. 大量第三斱SAAS软件 4. 300万用户 200万付费用户 10-20亿美元收入
  17. 17. GoogleGmail+Salesforce, Enemy+Friend=Frienemy!“I have better visibility across my business and can take action, without logginginto lots of different apps”
  18. 18. 对云计算的重新理解访问的公司中10之8,9上云啦!Why? 1.成本60-70% 2.可靠性和SPIKE(波峰)! 3.Amazon云计算给第三斱预做了开发环境!• SAAS• PAAS• IAAS
  19. 19. The Cloud Computing Ecosystem is Growing Rapidly 云计算生态圈高速发展! Layers Leaders Rising Why it Matters Better Apps,Software as a Service Lower TCO(SaaS) Build Better, More ScalablePlatform as a Service Apps at a Lower(PaaS) Cost Eliminate Hardware andInfrastructure as a SoftwareService (IaaS) Infrastructure
  20. 20. Enterprise Cloud Adoption is Accelerating 海量的云用户!Momentum to Date Reaching a Tipping Point $1.6B+ revenue “Cloud Computing is the #1 strategic 82K+ companies technology of 2010….By 2012, 20% of businesses will own no IT assets” 3M+ companies 3K every day “Every enterprise should be roadmapping their adoption of the 170 enterprises cloud” 400K+ users “Cloud Services are a $42B market… 490,000 developers …Cloudsourcing takes the cloud to 102B objects on S3 the next step”
  21. 21. Cloud Technology: CloudWorks Breaks Down SAAS Silos关键:云计算服务供应商和连接云之间,云和非云系统的工具 SalesWorks PeopleWorks IT Business Break down my Unleash information SaaS Silos where I work • Identity, Security, & Compliance • Context & Aggregation Others • Integration & Delivery
  22. 22. 对SNS的重新理解• Linked-in ,专业人士的SNS!• Facebook ,winners take all 赢家通吃
  23. 23. Facebook – Some Interesting Stats数据和SNS的KPI• More than 500M users (250M one year ago) KPI 多于5亿用户 – 70% outside the US (70%美国以外) – 50% log on in any given day (每天50%登录) KPI – Average user has 130 friends (每个人平均130个好友) KPI – Average user creates more than 90 pieces of KPI content every month (每个用户每月90个新内容)• More than 100M mobile users (1亿手机用户)• More than 15% of traffic to major portals comes from Facebook (为其他门户带去15%的流量)• Translated into 70 languages(4个人翻译70种语言)
  24. 24. Where Users are Spending Their Time 用户时间都花在哪儿啦!
  25. 25. Demographics – It’s not just for College Kids Anymore 年轻人推动中老年人! • Rapid growth in older demographics • Rapid growth in ―non tech‖ markets • Does it ―lose its cool factor‖ among younger users?Younger+older=Youngolder! 淘宝,QQ,Facebook High-Teens!
  26. 26. The Social Graph - ―Going Global‖ is a No Brainer 真正全球化! 连卖票的都沾光! Global+Local=Glocal!
  27. 27. 对SNS的重新理解• 数据本身就是用户的,丌是平台的!• 隐私开放权在用户自己!丌在平台!• 实名 信用• 内容平均产生,My space, Twitter 头部内容,他人跟随• 简单,My space 秀自己,Facebook为别人使用而设计• News Feed推送,高质量信息• 开放:极度的隐私保护,造就极度开放• 工具:极度爽,丌断优化
  28. 28. LinkedIn’s Mission • Connect the world’s professionals to make them more productive and successful
  29. 29. Truly Global 也是全球化!80M+ members 8000万用户!+3M / month, 1 new member / second Canada: 2.8M Europe: 17M US: 37M ME: 1.5M Asia: 11M Africa: 2M Latin America: 5M Oceania: 1.5M
  30. 30. Accelerating Growth 加速,加速!!80 Year Members (MM)70 2003 0.8560 2004 1.650 2005 4.44030 International 2006 8.520 Domestic 2007 1010 2008 33 0 2009 57 2005 2006 2007 2008 2009 2010 2010 90+
  31. 31. The Professional Profile of Record 最大的应用是“信用”!De-facto way for business people to manage their professional brand Anne Chiu Director, Mobile Current Co: Microsoft Internet Industry| Seattle Previous Co: Google| San Francisco | High Tech Education: Stanford University Connections: 500+ | Recommendations: 8
  32. 32. The Professional Profile of Record 个人信用丌是认证出来的!
  33. 33. The Professional Profile of Record 个人信用丌是认证出来的!
  34. 34. Opportunities and Insights 转向中小企业应用! Groups Answers Company profiles Signal Career Explorer
  35. 35. Premium subscriptions 居然也有会员费!
  36. 36. Marketing Solutions 广告收入!
  37. 37. Recruiting Solutions 招人和被招! Talent Acquisition LinkedIn LinkedIn Talent Direct Jobs Recruiter Career Pages Recruitment Ads Brand & Media
  38. 38. 对SAAS的重新认识• No software 到NOT software• SAAS B2B 先从 Business people 开始• Customer x User x ARPU User 数是关键,User价值和User体验• SAAS中加入SNS后的力量
  39. 39. 当SAAS遇到SNS• Sales force Chatter• Eventbrite 零成本Marketing• Successfactors Aliway 阿里味儿+People Soft!
  40. 40. Impact of Social Content on Purchase Decisions 口碑相传更胜以往! Harnessing both social networks and experts are keys to driving demand

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