Skills and Portfolio Overview<br />Duane “DJ” Sprague<br />
Seasoned Integrated Marketing Professional<br />Sales and Sales Training<br />Marketing<br />Advertising<br />Public and M...
Seasoned Integrated Marketing Professional<br />Sales and Sales Training:<br />Business and lead development<br />Needs an...
Seasoned Integrated Marketing Professional<br />Marketing:<br />Brand development<br />Brand management<br />Positioning<b...
Seasoned Integrated Marketing Professional<br />Advertising:<br />Concept and strategy development<br />Creative briefs<br...
Seasoned Integrated Marketing Professional<br />Public and community relations:<br />Press releases<br />Press interviews<...
Seasoned Integrated Marketing Professional<br />Internet Marketing and Web 2.0<br />Masters Certificate in Internet Market...
Seasoned Integrated Marketing Professional<br />Graduate Certificate in Integrated Marketing Communication, University of ...
Leveraged<br />Synergistic<br />IMC<br />Focused<br />Consistent<br />
Clients and experience<br />
Marketing and Advertising<br />
Marketing and Advertising<br />Duncan Automotive Network<br />
Sports Marketing and Advertising<br />
Public Relations<br />
Marketing Consulting and Training<br />
Marketing Consulting and Training<br />
Sales Training<br />
Thought leaderAuthor & Speaker<br />
Book Author and Contributing Writer to            3 University Textbooks <br />
Author of Training Manuals<br />
Co-Author of Integrated Marketing eBook<br />
Nationally Syndicated Writer of Over 60 Published Marketing and Advertising Articles<br />
Article Samples<br />
Nationally Syndicated Writer      for Industry Newsletters<br />
Quoted in the                        “Los Angeles Times” as a marketing expert<br />
Internationally Quoted in “Fortuna Magazine” the Hispanic Version of “Fortune Magazine”<br />
Published on the Internet by dozens of companies<br />
Industry Blogger<br />
Eastman Kodak<br />Hyundai Dealers Association  <br />National Automobile Dealers Assoc.<br />The Executive Committee<br /...
Award Winning Writer and Blogger<br /><ul><li>“Featured Internet Marketing Blog”
Google
“Featured Marketing Presentation”
Slideshare.net
“Featured Marketing Presentation”
Insightology.com
“Best Marketing Article 2002”
eDealerNews
“Most Requested Marketing Article 2003”
Auto Finance Journal
“4 ½ Stars”
The Executive Committee (TEC)</li></li></ul><li>PR and media events<br />
Media Coverage<br />T.V.<br />Newspaper<br />Radio<br />
Community Events<br />
Media Relations<br />
Media Interviews, Media Events and Press Conferences<br />
PR Events and Fundraisers<br />
Celebrity Media Interviews and Autograph Events<br />
Live National Radio Show Interviews at Daytona 500 For Sponsor Exposure<br />
Fall Student Art Contest and Bake-Sale Fundraiser<br />
Introduced the Penguins mascot with a naming contest and press conference<br />
Why Pursue Earned Media, Media and Community Relations?<br />Branding campaigns work better when you have an integrated an...
Wrapped Vehicles for Advertising, PR and Contests<br />
Co-branded with media partners<br />
Print and graphics Portfolio<br />
Sales Collateral<br />
Exotic and Leading Automotive<br />Brands<br />
ROI<br /><ul><li>Toyota Received a 11% response rate to factory survey to identify unsold customer service experience and ...
Southern California BMW Dealers received a 9% sales lift over the previous benchmark for customer database mailers
Southern California Ferrari Dealers received a 17% increase in service business over previous year</li></li></ul><li>Month...
Customer Database Mailers ROI<br />12-22% survey/contest response rates<br />Generated 24% of dealership monthly traffic<b...
Sports Marketing <br />
Luxury Builders and Developers<br />
Contractors and Remodelers<br />
Fortune 100 Companies<br />
Completely rebranded Technaglass with:<br /><ul><li> Updated logo
 New tagline
 New signage
 New website
 New sales collateral
 New store displays
 New radio campaign with stinger
 New directory ads
 Brand Manual</li></li></ul><li>TechnaGlass ROI<br />While the auto glass industry in Utah and nationally showed little or...
Integrated marketingcampaigns<br />
DVD Mailer<br />Newspaper Insert<br />Postcard<br />Letter Envelope<br />
Jazz ROI<br /><ul><li>Increased season ticket renewal rate by 28% over previous season
Reduced mail cost by 11%
Cost: $33,800
1,200 season tickets sold ave. cost of $3,500 each
$4,200,000 gross sales revenue
ROI: 12,425%</li></li></ul><li>
Lexus ROI<br />Increased new car sales by 43%<br />Increased used car sales by 51%<br />Increased service revenue by 78%<b...
Fully integrated, turnkey professional marketing systems<br />
3 Day Kitchen & Bath ROI<br /><ul><li>“My business has always been very cyclical and sporadic.  With Duane’s help over the...
3 Day Kitchen & Bath ROI<br />“We mailed 5,000 Jumbo Post Cards last week that Duane created for us into a brand new marke...
Integrated Campaign with Newspaper, Web and Direct Mail<br />Jumbo Post Card Mailers<br />Newspaper Ad<br />
Liberty Homes ROI<br />70% increase in web traffic<br />One event had over 350 registered heads of households in 7 hours! ...
Interactive CD Brochure  Installation and Application Guide<br />Stationary <br />Retail Poster & Magazine Ad<br />Logo de...
Sir Michael’s ROI<br />Increased retail distributors from 93 to 194<br />Increased direct catalog and online sales by 65% ...
Fully integrated, turnkey professional marketing systems<br />Kit Covers<br />Direct Mail<br />Newsletters<br />New Listin...
Multi-Part Direct Response<br />
Honda ROI<br />“We did a12,700 piece mailer that started yesterday.  I haven’t seen good results like this in a while!  So...
Caldwell Ford ROI<br />“27 units sold in 3 days from 132 ups. 20% closing ratio comes to $53,345 gross profit.”<br />7,500...
Smith Group ROI<br /><ul><li>20,000 mailers @ .72 each = $14,400
970 registered ups (3% response rate)
Sold 62 units
$270,000 in gross profit
1,875% ROI
“2007 was our single most successful year in history.  We experienced an increase in new vehicle sales of more than 25%, d...
Sundance Dodge ROI<br />13,000 pieces mailed @ .46 each = $5,980<br />22 units sold @ $3,200 ave. gross profit<br />$70,40...
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Duane Spragues Portfolio

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Duane's Portfolio: Print Advertising and Collateral, PR, Web, Publishing, Speaking, Vehicle Graphics

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Duane Spragues Portfolio

  1. 1. Skills and Portfolio Overview<br />Duane “DJ” Sprague<br />
  2. 2. Seasoned Integrated Marketing Professional<br />Sales and Sales Training<br />Marketing<br />Advertising<br />Public and Media Relations<br />Internet Marketing and Web 2.0<br />
  3. 3. Seasoned Integrated Marketing Professional<br />Sales and Sales Training:<br />Business and lead development<br />Needs analysis<br />Win-win negotiating skills<br />Presenting<br />Closing<br />
  4. 4. Seasoned Integrated Marketing Professional<br />Marketing:<br />Brand development<br />Brand management<br />Positioning<br />Pricing strategy<br />Market research (primary and secondary)<br />Product development and launches<br />Metrics, analytics and tracking<br />
  5. 5. Seasoned Integrated Marketing Professional<br />Advertising:<br />Concept and strategy development<br />Creative briefs<br />Copy writing<br />Media strategy<br />Media buying<br />Executive producer<br />Campaign execution and management<br />
  6. 6. Seasoned Integrated Marketing Professional<br />Public and community relations:<br />Press releases<br />Press interviews<br />Press conferences<br />Media relations<br />Feature articles<br />Community events, contests, promotions<br />Fundraisers<br />Public speaking and seminars<br />Books and articles<br />
  7. 7. Seasoned Integrated Marketing Professional<br />Internet Marketing and Web 2.0<br />Masters Certificate in Internet Marketing from the University of San Francisco<br />Certified Inbound Marketing Professional from Inbound Marketing University<br />Certified eMarketing Professional from the eMarketing Association<br />Blog development<br />Analytics<br />Social media<br />SEO<br />SEM<br />
  8. 8. Seasoned Integrated Marketing Professional<br />Graduate Certificate in Integrated Marketing Communication, University of Utah<br />Internationally published author on IMC<br />eBook co-author on IMC<br />IMC blogger and speaker<br />
  9. 9. Leveraged<br />Synergistic<br />IMC<br />Focused<br />Consistent<br />
  10. 10. Clients and experience<br />
  11. 11. Marketing and Advertising<br />
  12. 12. Marketing and Advertising<br />Duncan Automotive Network<br />
  13. 13. Sports Marketing and Advertising<br />
  14. 14. Public Relations<br />
  15. 15. Marketing Consulting and Training<br />
  16. 16. Marketing Consulting and Training<br />
  17. 17. Sales Training<br />
  18. 18. Thought leaderAuthor & Speaker<br />
  19. 19. Book Author and Contributing Writer to 3 University Textbooks <br />
  20. 20. Author of Training Manuals<br />
  21. 21. Co-Author of Integrated Marketing eBook<br />
  22. 22. Nationally Syndicated Writer of Over 60 Published Marketing and Advertising Articles<br />
  23. 23. Article Samples<br />
  24. 24. Nationally Syndicated Writer for Industry Newsletters<br />
  25. 25. Quoted in the “Los Angeles Times” as a marketing expert<br />
  26. 26. Internationally Quoted in “Fortuna Magazine” the Hispanic Version of “Fortune Magazine”<br />
  27. 27.
  28. 28. Published on the Internet by dozens of companies<br />
  29. 29. Industry Blogger<br />
  30. 30. Eastman Kodak<br />Hyundai Dealers Association <br />National Automobile Dealers Assoc.<br />The Executive Committee<br />Kinko’s<br />J.D. Power and Associates<br />Citadel Communications<br />ACME Communications<br />Simmons Media Group<br />Bonneville Communications<br />Millcreek Communications<br />Idaho Ad Federation<br />Idaho Broadcasters Association<br />Magic Valley Ad Federation<br />Charlotte Chamber<br />Myrtle Beach Chamber<br />Salt Lake Chamber<br />Brigham Young University<br />Independent Auto Dealers Assoc.<br />Staff America<br />Customer Solutions<br />Orange County Dealers Association<br />Rocky Mountain Gas Association<br />National Award Winning Speaker<br />
  31. 31. Award Winning Writer and Blogger<br /><ul><li>“Featured Internet Marketing Blog”
  32. 32. Google
  33. 33. “Featured Marketing Presentation”
  34. 34. Slideshare.net
  35. 35. “Featured Marketing Presentation”
  36. 36. Insightology.com
  37. 37. “Best Marketing Article 2002”
  38. 38. eDealerNews
  39. 39. “Most Requested Marketing Article 2003”
  40. 40. Auto Finance Journal
  41. 41. “4 ½ Stars”
  42. 42. The Executive Committee (TEC)</li></li></ul><li>PR and media events<br />
  43. 43. Media Coverage<br />T.V.<br />Newspaper<br />Radio<br />
  44. 44. Community Events<br />
  45. 45. Media Relations<br />
  46. 46. Media Interviews, Media Events and Press Conferences<br />
  47. 47. PR Events and Fundraisers<br />
  48. 48. Celebrity Media Interviews and Autograph Events<br />
  49. 49. Live National Radio Show Interviews at Daytona 500 For Sponsor Exposure<br />
  50. 50. Fall Student Art Contest and Bake-Sale Fundraiser<br />
  51. 51. Introduced the Penguins mascot with a naming contest and press conference<br />
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56. Why Pursue Earned Media, Media and Community Relations?<br />Branding campaigns work better when you have an integrated and progressive community and media relations program<br />Direct response campaigns work better <br />Close ratios increase and sales cycles are shorter as credibility is improved through community and media relations <br />
  57. 57. Wrapped Vehicles for Advertising, PR and Contests<br />
  58. 58. Co-branded with media partners<br />
  59. 59. Print and graphics Portfolio<br />
  60. 60. Sales Collateral<br />
  61. 61. Exotic and Leading Automotive<br />Brands<br />
  62. 62. ROI<br /><ul><li>Toyota Received a 11% response rate to factory survey to identify unsold customer service experience and migration trends
  63. 63. Southern California BMW Dealers received a 9% sales lift over the previous benchmark for customer database mailers
  64. 64. Southern California Ferrari Dealers received a 17% increase in service business over previous year</li></li></ul><li>Monthly Customer Database Mailers and Enter to Win Contests with Survey<br />
  65. 65. Customer Database Mailers ROI<br />12-22% survey/contest response rates<br />Generated 24% of dealership monthly traffic<br />Created an additional average monthly gross profit of $120,000<br />1,000% ROI on average<br />
  66. 66. Sports Marketing <br />
  67. 67. Luxury Builders and Developers<br />
  68. 68. Contractors and Remodelers<br />
  69. 69. Fortune 100 Companies<br />
  70. 70. Completely rebranded Technaglass with:<br /><ul><li> Updated logo
  71. 71. New tagline
  72. 72. New signage
  73. 73. New website
  74. 74. New sales collateral
  75. 75. New store displays
  76. 76. New radio campaign with stinger
  77. 77. New directory ads
  78. 78. Brand Manual</li></li></ul><li>TechnaGlass ROI<br />While the auto glass industry in Utah and nationally showed little or no growth, TechnaGlass grew same-store sales over 18%<br />“We have reached more customers, more often, more creatively, more professionally and more cost-effectively than we ever have in 18 years of business!”<br />
  79. 79. Integrated marketingcampaigns<br />
  80. 80.
  81. 81.
  82. 82. DVD Mailer<br />Newspaper Insert<br />Postcard<br />Letter Envelope<br />
  83. 83.
  84. 84.
  85. 85. Jazz ROI<br /><ul><li>Increased season ticket renewal rate by 28% over previous season
  86. 86. Reduced mail cost by 11%
  87. 87. Cost: $33,800
  88. 88. 1,200 season tickets sold ave. cost of $3,500 each
  89. 89. $4,200,000 gross sales revenue
  90. 90. ROI: 12,425%</li></li></ul><li>
  91. 91.
  92. 92. Lexus ROI<br />Increased new car sales by 43%<br />Increased used car sales by 51%<br />Increased service revenue by 78%<br />Maintained advertising budget year over year<br />
  93. 93.
  94. 94. Fully integrated, turnkey professional marketing systems<br />
  95. 95. 3 Day Kitchen & Bath ROI<br /><ul><li>“My business has always been very cyclical and sporadic. With Duane’s help over the past year, I have increased my leads by a good 25%, but more importantly, the quality of leads has been the biggest benefit. Duane has helped me narrow in on the demographic that tends to buy my product and then put a very professional piece in front of them at least four times a year.” </li></li></ul><li>3 Day Kitchen & Bath ROI<br />“The targeting of our preferred customers means that the sales leads we now run are much more productive. I am now closing 50% of the direct mail prospects who let me make a presentation.”<br />
  96. 96. 3 Day Kitchen & Bath ROI<br />“We mailed 5,000 Jumbo Post Cards last week that Duane created for us into a brand new market, and we already have received 11 leads through the online system in the first 72 hours. For our business that is a phenomenal result and we are already buried. This is on top of the backlog of leads Duane has created for us in our home market.”<br />
  97. 97. Integrated Campaign with Newspaper, Web and Direct Mail<br />Jumbo Post Card Mailers<br />Newspaper Ad<br />
  98. 98. Liberty Homes ROI<br />70% increase in web traffic<br />One event had over 350 registered heads of households in 7 hours! <br />Home sales increased by 23% in one year, with one community up 50%<br />
  99. 99. Interactive CD Brochure Installation and Application Guide<br />Stationary <br />Retail Poster & Magazine Ad<br />Logo design<br />Product Photography<br />Fully integrated, turnkey professional marketing systems<br />Tri-Fold Brochure<br />Media Buying and Product Placement<br />
  100. 100. Sir Michael’s ROI<br />Increased retail distributors from 93 to 194<br />Increased direct catalog and online sales by 65% ($375,000)<br />Increased retail sales 87% ($324,000)<br />Increased ad budget by 26% ($66,000)<br />ROI: 1,059% in gross sales<br />
  101. 101. Fully integrated, turnkey professional marketing systems<br />Kit Covers<br />Direct Mail<br />Newsletters<br />New Listing Generation<br />
  102. 102. Multi-Part Direct Response<br />
  103. 103. Honda ROI<br />“We did a12,700 piece mailer that started yesterday. I haven’t seen good results like this in a while! Sold 7 1st day, have 9 out so far today. Thank You!”<br />Cost: $6,096<br />Gross profit after just two days: $35,200<br />577% ROI<br />
  104. 104.
  105. 105. Caldwell Ford ROI<br />“27 units sold in 3 days from 132 ups. 20% closing ratio comes to $53,345 gross profit.”<br />7,500 pieces mailed<br />1.8% response rate<br />Cost $5,000<br />1,066% ROI<br />
  106. 106.
  107. 107. Smith Group ROI<br /><ul><li>20,000 mailers @ .72 each = $14,400
  108. 108. 970 registered ups (3% response rate)
  109. 109. Sold 62 units
  110. 110. $270,000 in gross profit
  111. 111. 1,875% ROI
  112. 112. “2007 was our single most successful year in history. We experienced an increase in new vehicle sales of more than 25%, double digit growth in used vehicle sales, hugely successful off site events, along with a significantly lowered cost in advertising spent per retail sale.”</li></li></ul><li>
  113. 113. Sundance Dodge ROI<br />13,000 pieces mailed @ .46 each = $5,980<br />22 units sold @ $3,200 ave. gross profit<br />$70,400 gross profit<br />1,176% ROI<br />
  114. 114.
  115. 115. LHM Chevrolet ROI<br />Mailed 25,000 pieces to customer database @ .61 each = $15,250<br />Sold 54 units @ $3,200 ave. gross<br />$172,800 gross profit<br />1,133% ROI<br />Biggest single month of sales in 2 years<br />
  116. 116. Menlove Dodge Toyota ROI<br />“Duane has consistently delivered solid results in all areas. Including regular savings of 30-60% off current TV and radio advertising rates, and dramatically increased the number of bonus spots. Duane has also improved our print advertising contracts by increasing our reach and frequency, and the use of full color, while saving over $10,000 per month.<br />He has implemented the most effective and consistent direct mail results we have ever experienced, and generated $430,000 in free advertising from the “plate frame promotion,” and increased web traffic by 2,300%.”<br />
  117. 117. Ertley MotorWorld ROI<br />“From the time Duane has taken over the responsibilities of our advertising, marketing and PR he has reduced our annual spending by 30% while increasing our overall traffic and sales. 1998 was the very best year in our history in terms of unit sales and profitability, and we owe a great part of this to the aggressive, innovative, and effective media buying, marketing, PR and advertising skills of Duane Sprague.”<br />
  118. 118. Digital and Interactive Marketing Tools:<br /><ul><li> CDs
  119. 119. DVDs
  120. 120. Video Brochures
  121. 121. Online Video
  122. 122. Games
  123. 123. Widgets
  124. 124. Viral Marketing</li></li></ul><li>Digital Photography & Editing<br />
  125. 125. <ul><li> Graphic Design
  126. 126. Illustrations
  127. 127. Corporate Art
  128. 128. Commissioned Art
  129. 129. Logo Design
  130. 130. Storyboards
  131. 131. Posters
  132. 132. Point of Purchase
  133. 133. Animation
  134. 134. Video Animation</li></li></ul><li>Web Portfolio<br />
  135. 135.
  136. 136.
  137. 137.
  138. 138.
  139. 139.
  140. 140.
  141. 141.
  142. 142.
  143. 143.
  144. 144.
  145. 145.
  146. 146. Internet MarketingPhilosophy<br />
  147. 147. The Vortex Online Web Optimization System System<br />Offline Media<br /> Micro Sites And Landing Pages<br />Blog<br /> Online Newsroom<br />Web Site<br />On-Page Search Optimization<br />Off-Page Search Optimization<br />Social Media Optimization <br />
  148. 148. Web Architecture System for User Friendly, Virally Enhanced, Optimized Sites<br />HTML H1 headline<br />Search Tool<br />Social and Opt-In<br />Social / Viral Marketing Widget<br />Affiliate Marketing<br />Viral and Social Media Marketing<br />Enlarge Text Size<br />Opt-In<br />Contact<br />Hyperlinked body text as secondary navigation<br />HTML Text<br />HTML Secondary Navigation<br />Ads<br />
  149. 149. Social Media Optimization: Connects you to your market, and your market to your web site<br />
  150. 150. How People Share Content on the Web<br />
  151. 151. Urgency<br />Clarity<br />Call to Action<br />Confidence<br />Relevance<br />Distraction<br />Anxiety<br />The Eight Landing Page Success Factors<br />
  152. 152.
  153. 153. Integrated Online Marketing System<br />Web Traffic<br />Custom Landing Page and Tracking Site<br />TV, Radio, Print<br />Targeted and Personalized Direct Mail<br />Personalized Welcome Page<br />Survey and Lead Sheet<br />Auto Responder<br />With Incentive<br />Database : <br />-survey responses -contact info<br />

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