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Why You Look Forward
Duane Forrester
Sr. Product Marketing Manager
Bing
@duaneforrester
Bing EcoSystem
Speaks at shows, runs the WMT blog, provides
guidance, works with businesses & Devs
www.bin...
What’s at stake over the next 10 – 15 years?
$1 Billion
$100 million
$1 Million
$1 Trillion
Images from: http://www.pagetu...
•
•
Know The Buyer – align or fail
Resources:
http://www.forbes.com/sites/karstenstrauss/2013/09/17/do-millennials-think-
...
Mobile First
Samsung Android / Windows device
Project Arcadia:
Easily port Android &iOS apps
across 1B Windows devices
Con...
Global Penetration of Mobile Phones
2013
Mobile Is Now
•
•
•
•
•
•
•
•
•
Coffee, café, latte, cha-ching-ay!
•
•
Apple Pay & Mobile Payments
Bye Bye Wallet, Hello…Freedom!
Mobile creates a funnel effect
Everything on the Web
Only what I
need now
(context)
Mobilized is Tomorrow
My Car, My Friend
Self Driving Savings
Tapping into the Mobilized World
Tapping into the Mobilized World
Images
Videos
Popular
Celebrities
Nav
Galleries
Name
Local
Autos
Commerce
Data Signals Are Everywhere
nn
Information and Data Growth
From the start of time to 2003
2010: we did this in ~2 days
2013: we did this in ~10 minutes
1...
Information and Data Growth
100 Billion
32 GB iPads
If the entire US market tweeted 3
tweets/minute, we’d be tweeting
for ...
“In the next 20
years, machine
learning will have
more impact
than mobile has.”
- Vinod Khosla
Search systems
now have the
raw data to
start making
sense of the
world in which
they live
“What is it?”
Search has evolved to encompass social & entities
6 billion facts, ~28 billion entities
1.2 billion
1.1 million
• 8.5 mill...
The future of search
Instant Answers, so you spend more time doing
the things that matter
Want in on all that richness?
Schema.org
Mark. Up. Your. Content.
PDAs
Cortana
Personal
Digital
Assistants
“I need a cable for my phone.”
Cortana
So will SEO matter anymore?
“I fear cute animals now…”
- Anonymous SEO Director
“Accosted by a hummingbird…”
- Disgruntled...
Rel=Canonical
Bounce Rates
Robots.txt
Link Policing
Site Design
Differentiation
CMS Updates
Malware Watch
Authority
Crawla...
The Bottom Line
Thank you!
Questions?
Why You Look Forward
Why You Look Forward
Why You Look Forward
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Why You Look Forward

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A look at how business will change due to new technologies and expectations of the Millenials. Understand what drives Gen Y's decision making, what technologies will impact how we do business and where things like SEO fit into this future mix.

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Why You Look Forward

  1. 1. Why You Look Forward Duane Forrester Sr. Product Marketing Manager Bing
  2. 2. @duaneforrester Bing EcoSystem Speaks at shows, runs the WMT blog, provides guidance, works with businesses & Devs www.bing.com/solutions Does he have a clue? 15+ years as an inhouse SEO; ran seo at MSN; has helped Disney, GAP, Walmart, GM … http://www.linkedin.com/in/dforrester And this helps me how? He runs his own sites, has worked from SMB to enterprise, owns ~150 domains http://twitter.com/DuaneForrester what does duane do
  3. 3. What’s at stake over the next 10 – 15 years? $1 Billion $100 million $1 Million $1 Trillion Images from: http://www.pagetutor.com/trillion/index.html
  4. 4. • • Know The Buyer – align or fail Resources: http://www.forbes.com/sites/karstenstrauss/2013/09/17/do-millennials-think- differently-about-money-and-career/ http://time.com/money/2820241/10-things-millennials-wont-shell-out-for/ http://www.forbes.com/sites/samanthasharf/2014/07/30/the-recession-generation- how-millennials-are-changing-money-management-forever/ Did you think more keyword research would solve the problem?
  5. 5. Mobile First Samsung Android / Windows device Project Arcadia: Easily port Android &iOS apps across 1B Windows devices Continuum
  6. 6. Global Penetration of Mobile Phones 2013
  7. 7. Mobile Is Now
  8. 8. • • • • • • • • • Coffee, café, latte, cha-ching-ay!
  9. 9. • • Apple Pay & Mobile Payments
  10. 10. Bye Bye Wallet, Hello…Freedom!
  11. 11. Mobile creates a funnel effect Everything on the Web Only what I need now (context)
  12. 12. Mobilized is Tomorrow
  13. 13. My Car, My Friend
  14. 14. Self Driving Savings
  15. 15. Tapping into the Mobilized World
  16. 16. Tapping into the Mobilized World Images Videos Popular Celebrities Nav Galleries Name Local Autos Commerce
  17. 17. Data Signals Are Everywhere
  18. 18. nn
  19. 19. Information and Data Growth From the start of time to 2003 2010: we did this in ~2 days 2013: we did this in ~10 minutes 18 2015: while you ordered a coffee
  20. 20. Information and Data Growth 100 Billion 32 GB iPads If the entire US market tweeted 3 tweets/minute, we’d be tweeting for 38,000 YEARS.
  21. 21. “In the next 20 years, machine learning will have more impact than mobile has.” - Vinod Khosla
  22. 22. Search systems now have the raw data to start making sense of the world in which they live
  23. 23. “What is it?”
  24. 24. Search has evolved to encompass social & entities 6 billion facts, ~28 billion entities 1.2 billion 1.1 million • 8.5 million km2 8 cm resolution
  25. 25. The future of search
  26. 26. Instant Answers, so you spend more time doing the things that matter
  27. 27. Want in on all that richness? Schema.org Mark. Up. Your. Content.
  28. 28. PDAs Cortana Personal Digital Assistants
  29. 29. “I need a cable for my phone.” Cortana
  30. 30. So will SEO matter anymore? “I fear cute animals now…” - Anonymous SEO Director “Accosted by a hummingbird…” - Disgruntled SMB Owner “I feel like I’ve been in a sandbox all my life…” - Ecommerce Manager
  31. 31. Rel=Canonical Bounce Rates Robots.txt Link Policing Site Design Differentiation CMS Updates Malware Watch Authority Crawlability Site Structure Mobile Shift Instant Answers Consumer Behavior Where/When/What Intent Alignment Markup
  32. 32. The Bottom Line
  33. 33. Thank you! Questions?

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