- Gather competitive intelligence. Go after students vs business travel set - If others offer a service for free, doesn’t mean you’ve to. If it’s of value then charge.
- Redbull is a great example of a brand that has stayed focused over the years to maintain a single image. I’m sure they get more opportunity to work with great brands and turn down more then they accept. It’s because they are so focused on a great brand, that they are highly sought after by potential partner.
- SM tools lists was a great opportunity to connect me with different agencies and give them something they can use. Help keep me top of months through the months with them - Understand all the places they hang out and not just think of Facebook or Twitter right away. Their are a lot great niche networks that can make you a big fish in a small pond, you just have to take the time to research it.
- Focus on doing a 2/3 things really well from a marketing standpoint and build off those early success then trying to do everything. You’ll only spread yourself to thin and not achieve the success you’ve envisioned. - Don’t worry about what you can’t control as it’s out of your hands. Focus on what you can control and make it a huge success and win. - just focus, focus, focus.... it’s not easy but it’s what you’ve to do to launch a successful video game or digital movie.
The Key To Marketing Your Brand
The Key To Marketing
June 15, 2010
North by Northeast Interactive 2010
Toronto, Ontario, Canada