Search Engine
Optimization Methodology
By: Duane Brown @DuaneBrown
duane@creativetraction.com - www.CreativeTraction.com
Goals of SEO
The goal of the Search Engine Optimization
Methodology is for you to understand the
process and why we go abo...
Client’s Ideas & Goals
The 1st mission is for us to determine the goal(s) you are trying
to achieve. If we don’t understan...
Target Market
The 2nd mission is to determine the market you
are targeting.
• o What is the search volume across the major...
The Tools
The 3rd mission is to determine what markets (i.e.:
search engines and social networks) we will use.
Choosing th...
Current Content
The 4th mission is to determine the standing of the
current content, if there is any, or the proposed cont...
Rework Content
The 5th mission is for us to collaborate together to
optimize the content
This will help us maximize on-pag...
Site Structure
The 6th mission is to look at the structure of
your website.
We want to make sure all your links are
workin...
Analyze & Optimize
The 7th mission is to analyze previous efforts and adjust
your approach to maximize effectiveness.
Ther...
Conclusion
By: Duane Brown @DuaneBrown
duane@creativetraction.com - www.CreativeTraction.com
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Search Engine Optimization (SEO) Methodology

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A short deck I assembled for a client on search engine optimization methodology last year.

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Search Engine Optimization (SEO) Methodology

  1. 1. Search Engine Optimization Methodology By: Duane Brown @DuaneBrown duane@creativetraction.com - www.CreativeTraction.com
  2. 2. Goals of SEO The goal of the Search Engine Optimization Methodology is for you to understand the process and why we go about it this way. The end goal of Search Engine Optimization is to help increase the number of people who go to your website after doing a search on Google/Yahoo/MSN..ect SEO is a process that evolves over time as we learn what is and isn’t working for your website.
  3. 3. Client’s Ideas & Goals The 1st mission is for us to determine the goal(s) you are trying to achieve. If we don’t understand the goals, we will struggle in achieving and measuring them Raw Traffic E-Commerce Sales Mindshare/Branding Lead Acquisition & Direct Marketing Reputation Management Ideological Influence
  4. 4. Target Market The 2nd mission is to determine the market you are targeting. • o What is the search volume across the major engines for the key terms associated with the client’s product? • o What competitors are targeting the same terms and phrases? • o What keywords have the highest saturation and difficulty? • o What long-tail results can return the highest ROI
  5. 5. The Tools The 3rd mission is to determine what markets (i.e.: search engines and social networks) we will use. Choosing the right market will return the highest ROI. We’ll focus our optimization efforts towards that market.
  6. 6. Current Content The 4th mission is to determine the standing of the current content, if there is any, or the proposed content. After looking at the target market, and goals, we may need to rewrite our content to help achieve our goals and hit our target market
  7. 7. Rework Content The 5th mission is for us to collaborate together to optimize the content This will help us maximize on-page factors that will influence search results. This will help increase the number of people coming to your website.
  8. 8. Site Structure The 6th mission is to look at the structure of your website. We want to make sure all your links are working and nothing is broken. Start to look at link building for your site. We’ll seek out and arrange non-reciprocal link relationships that are relevant and high enough in influence to positively impact the site.
  9. 9. Analyze & Optimize The 7th mission is to analyze previous efforts and adjust your approach to maximize effectiveness. There will be a strong emphasis on conversion and retention, where these factors are applicable.
  10. 10. Conclusion By: Duane Brown @DuaneBrown duane@creativetraction.com - www.CreativeTraction.com

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