Goals of SEO
The goal of the Search Engine Optimization
Methodology is for you to understand the
process and why we go about it this way.
The end goal of Search Engine Optimization is
to help increase the number of people who go
to your website after doing a search on
SEO is a process that evolves over time as we
learn what is and isn’t working for your
Client’s Ideas & Goals
The 1st mission is for us to determine the goal(s) you are trying
to achieve. If we don’t understand the goals, we will struggle in
achieving and measuring them
Lead Acquisition & Direct Marketing
The 2nd mission is to determine the market you
• o What is the search volume across the major
engines for the key terms associated with the
• o What competitors are targeting the same
terms and phrases?
• o What keywords have the highest saturation
• o What long-tail results can return the highest
The 3rd mission is to determine what markets (i.e.:
search engines and social networks) we will use.
Choosing the right market will return the highest ROI.
We’ll focus our optimization efforts towards that
The 4th mission is to determine the standing of the
current content, if there is any, or the proposed content.
After looking at the target market, and goals, we may
need to rewrite our content to help achieve our goals
and hit our target market
The 5th mission is for us to collaborate together to
optimize the content
This will help us maximize on-page factors that will
influence search results. This will help increase the
number of people coming to your website.
The 6th mission is to look at the structure of
We want to make sure all your links are
working and nothing is broken.
Start to look at link building for your site. We’ll
seek out and arrange non-reciprocal link
relationships that are relevant and high enough
in influence to positively impact the site.
Analyze & Optimize
The 7th mission is to analyze previous efforts and adjust
your approach to maximize effectiveness.
There will be a strong emphasis on conversion and
retention, where these factors are applicable.
By: Duane Brown @DuaneBrown
firstname.lastname@example.org - www.CreativeTraction.com