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Paid Media Salary Survey 2016

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A 2016 salary survey covering paid search, PPC and performance marketers. The data looks at salaries from 2015 with Canada, United States, United Kingdom being the top 3 data sources.

Published in: Marketing

Paid Media Salary Survey 2016

  1. 1. Salary Survey 2016
  2. 2. Table Of Contents Mission & Details Bio - Duane Brown Who Took The Survey Salary By Country United States United Kingdom Canada Australia & New Zealand Europe Rest Of The World The End 3 4 6 14 16 29 37 42 46 50 55
  3. 3. Mission & Details Mission Help make salaries more open and transparent within our discipline. There is a black box around what we made and this hurts all of us. By making salaries more transparent, we can all make sure we’re paid what we’re worth based on our experience and knowledge. Details This was a self-reporting survey done online. The survey data wasn’t looked over by a compensation or data analysis. I did this survey to help understand what our industry is paying us and how much we might be leaving on the table. I cleaned up all the data myself.
  4. 4. Duane Brown Hello! I’m Duane. This salary survey is my contribution to our community. I’ve lived in 5 cities on 3 continents and know the struggle of salary negotiations. I hope you find this doc helpful during your next salary talk. Say hello on Twitter: @DuaneBrown
  5. 5. Hello! I wanted to take a moment and thank everyone who helped fill out the survey, promote it online and made sure we got as many replies as we did. Without everyone’s help, this survey wouldn’t exist right now. Thank you.
  6. 6. Who Took The Survey
  7. 7. The Numbers We received 241 responses from around the world including India, Czech Republic and New Zealand. Our top three countries being United States, Canada and United Kingdom.
  8. 8. Country # Of Responses United States 160 United Kingdom 29 Canada 21 Australia & New Zealand 8 Germany 5 Belgium 3 Netherlands 2 Spain 2 Top 8 Countries with Responses
  9. 9. Gender * asked this question late. Only covers 153 of 241 responses Female Male Non-binary Prefer Not To Say 18 131 1 3
  10. 10. Where They Work Where Do You Work? # Of Responses Agency 130 Client/Brand 87 Non-Profit 1 Self-employed/ Freelancers 18 Other 5
  11. 11. Company Size Company Size # Of Responses 1 - 10 Employees 25 11 - 50 Employees 69 51 - 200 Employees 66 201 - 500 Employees 20 501 - 1,000 Employees 21 1,001 - 5,000 Employees 16 5,000+ Employees 12 Self-employed/ Freelancer 12
  12. 12. Total years experience working overall VS years experience working in paid Number of Responses For Each Question Number of Years Years Experience Working Years Experience Working in Paid Less Than A Year 8 32 1 - 2 Years 37 59 3 - 5 Years 87 107 6 - 9 Years 62 30 10 - 15 Years 35 11 15+ Years 13 1
  13. 13. Platforms What Platforms Do You Work On? # Of Responses AdWord 231 Bing 185 Facebook 142 Linked In 61 Twitter 67 Amazon 19 Display 144 Programmatic 60
  14. 14. Salary by Country
  15. 15. Important Notes ● Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher ● All salaries are in the local currency for that country ● Years experience is just in paid ● For city results: only used cities that had at least 10 responses
  16. 16. United States
  17. 17. Demographics + Other Data: United States Where Do You Work? Total Client/Brand 53 Agency 87 Self-employed/Freelancer 13 Other 6 Gender Total Female 12 Male 80 Non-Binary 1 Prefer Not To Say 2 What Platforms Do You Work On? AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic 151 134 84 39 37 16 97 42 Numbers are total respondents who answered the question.
  18. 18. United States Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $20,000 $80,000 $40,945 19 1 - 2 Years $32,000 $135,000 $55,755 38 3 - 5 Years $10,000 $290,000 $71,234 74 6 - 9 Years $30,000 $150,000 $94,404 19 10 - 15 Years $85,000 $300,000 $156,000 8 15+ Years $200,000 $200,000 $200,000 1 * 2 people didn’t put how many years they worked in paid and so I left them off this part of the survey.
  19. 19. Company Size Salary in US Company Size Minimum Salary Max Salary Average # of Respondents 1 - 10 Employees $22,000 $60,000 $42,079 5 11 - 50 Employees $15,308 $42,000 $30,133 7 51 - 200 Employees $20,000 $53,400 $32,933 9 201 - 500 Employees $18,000 $50,000 $30,800 5 501 - 1,000 Employees $23,000 $32,500 $27,750 2 1,001 - 5,000 Employees $0 $0 $0 5,000+ Employees $32,000 $32,000 $32,000 1
  20. 20. Agency Salary in US Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $30,000 $48,000 $38,584 12 1 - 2 Years $32,000 $85,000 $50,780 23 3 - 5 Years $34,000 $125,000 $61,050 40 6 - 9 Years $56,000 $110,000 $88,167 6 10 - 15 Years $85,000 $135,000 $112,334 3 15+ Years $200,000 $200,000 $200,000 1
  21. 21. Client/Brand Salary in US Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $20,000 $70,000 $38,500 4 1 - 2 Years $40,000 $95,000 $58,300 10 3 - 5 Years $46,100 $170,000 $77,083 28 6 - 9 Years $66,000 $122,000 $84,667 6 10 - 15 Years $111,000 $125,000 $118,000 2 15+ Years $0 $0 $0
  22. 22. Self-employed/Freelancer Salary Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $40,000 $80,000 $60,000 2 1 - 2 Years $0 $0 $0 3 - 5 Years $10,000 $290,000 $135,000 4 6 - 9 Years $30,000 $150,000 $109,443 6 10 - 15 Years $230,000 $230,000 $230,000 1 15+ Years $0 $0 $0
  23. 23. New York Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $38,000 $70,000 $47,000 4 1 - 2 Years $50,000 $75,000 $62,000 5 3 - 5 Years $60,000 $125,000 $83,250 4 6 - 9 Years $97,000 $126,660 $107,887 3 10 - 15 Years $0 $0 $0 N/A 15+ Years $0 $0 $0 N/A
  24. 24. Seattle Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $0 $0 $0 1 - 2 Years $43,000 $85,000 $60,000 3 3 - 5 Years $58,000 $93,000 $72,000 4 6 - 9 Years $75,000 $101,000 $88,000 2 10 - 15 Years $117,000 $117,000 $117,000 1 15+ Years $0 $0 $0
  25. 25. San Francisco Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $80,000 $80,000 $80,000 1 1 - 2 Years $61,000 $78,000 $69,500 2 3 - 5 Years $60,000 $170,000 $99,063 8 6 - 9 Years $110,000 $110,000 $110,000 1 10 - 15 Years $300,000 $300,000 $300,000 1 15+ Years $0 $0 $0
  26. 26. Chicago Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $35,000 $40,000 $37,500 2 1 - 2 Years $40,000 $55,000 $50,000 3 3 - 5 Years $59,850 $87,500 $70,874 3 6 - 9 Years $0 $0 $0 10 - 15 Years $85,000 $135,000 $110,000 2 15+ Years $0 $0 $0
  27. 27. Denver Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $38,000 $41,000 $39,500 2 1 - 2 Years $35,000 $46,870 $40,935 2 3 - 5 Years $53,000 $70,000 $61,250 4 6 - 9 Years $66,000 $66,000 $66,000 1 10 - 15 Years $230,000 $230,000 $230,000 1 15+ Years $0 $0 $0
  28. 28. US City Salary Averages Years Exps. In Paid New York Seattle San Fran Chicago Denver Less Than 1 Year $47,000 $0 $80,000 $37,500 $39,500 1 - 2 Years $62,000 $60,000 $69,500 $50,000 $40,935 3 - 5 Years $83,250 $72,000 $99,063 $70,874 $61,250 6 - 9 Years $107,887 $88,000 $110,000 $0 $66,000 10 - 15 Years $0 $117,000 $300,000 $110,000 $230,000 15+ Years $0 $0 $0 $0 $0
  29. 29. United Kingdom
  30. 30. Demographics + Other Data: United Kingdom Where Do You Work? Total Client/Brand 15 Agency 13 Self-employed/Freelancer 1 Other 0 Gender Total Female 0 Male 16 Non-Binary 0 Prefer Not To Say 1 What Platforms Do You Work On? AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic 28 20 20 6 10 1 11 5 Numbers are total respondents who answered the question.
  31. 31. United Kingdom Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year £18,000 £40,000 £25,000 5 1 - 2 Years £15,310 £60,000 £33,588 8 3 - 5 Years £22,000 £53,400 £35,037 11 6 - 9 Years £22,000 £50,000 £36,406 4 10 - 15 Years £32,500 £32,500 £32,500 1 15+ Years £0 £0 £0
  32. 32. Company Size Salary in UK Company Size Minimum Salary Max Salary Average # of Respondents 1 - 10 Employees £22,000 £60,000 £42,079 5 11 - 50 Employees £15,310 £42,000 £30,133 7 51 - 200 Employees £20,000 £53,400 £32,933 9 201 - 500 Employees £18,000 £50,000 £30,800 5 501 - 1,000 Employees £23,000 £32,500 £27,750 2 1,001 - 5,000 Employees £0 £0 £0 5,000+ Employees £32,000 £32,000 £32,000 1
  33. 33. Agency Salary in UK Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year £40,000 £40,000 £40,000 1 - 2 Years £20,000 £32,000 £25,250 4 3 - 5 Years £31,000 £53,400 £38,080 5 6 - 9 Years £22,000 £37,623 £31,875 3 10 - 15 Years £0 £0 £0 15+ Years £0 £0 £0
  34. 34. Client/Brand Salary in UK Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year £18,000 £26,000 £21,750 4 1 - 2 Years £15,308 £60,000 £39,234 3 3 - 5 Years £22,000 £40,000 £32,500 6 6 - 9 Years £50,000 £50,000 £50,000 1 10 - 15 Years £32,500 £32,500 £32,500 1 15+ Years £ £ £
  35. 35. London Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year £40,000 £40,000 £40,000 1 1 - 2 Years £22,000 £60,000 £38.899 6 3 - 5 Years £31,000 £53,000 £36,343 7 6 - 9 Years £50,000 £50,000 £50,000 1 10 - 15 Years £0 £0 £0 15+ Years £0 £0 £0
  36. 36. Non - London Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year £18,000 £26,000 £21,750 4 1 - 2 Years £15,310 £20,000 £17,655 2 3 - 5 Years £22,000 £42,000 £32,750 4 6 - 9 Years £22,000 £37,625 £31,875 3 10 - 15 Years £32,500 £32,500 £32,500 1 15+ Years £0 £0 £0 * Used all salaries outside London. Cities include Newcastle, Manchester, Portsmouth, Bristol..ect.
  37. 37. Canada
  38. 38. Demographics + Other Data: Canada Where Do You Work? Total Client/Brand 9 Agency 10 Self-employed/Freelancer 2 Other 0 Gender Total Female 4 Male 12 Non-Binary 0 Prefer Not To Say 0 What Platforms Do You Work On? AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic 21 16 18 5 9 2 15 5 Numbers are total respondents who answered the question.
  39. 39. Canada Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $28,800 $45,000 $36,560 5 1 - 2 Years $45,000 $70,000 $54,400 5 3 - 5 Years $40,000 $87,000 $62,572 7 6 - 9 Years $89,000 $90,000 $89,500 2 10 - 15 Years $75,000 $90,000 $82,500 2 15+ Years $0 $0 $0
  40. 40. Agency Salary in Canada Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $28,800 $30,000 $29,400 2 1 - 2 Years $45,000 $47,000 $45,667 3 3 - 5 Years $50,000 $87,000 $65,250 4 6 - 9 Years $89,000 $89,000 $89,000 1 10 - 15 Years $0 $0 $0 15+ Years $0 $0 $0
  41. 41. Client/Brand Salary in Canada Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $40,000 $45,000 $42,500 2 1 - 2 Years $65,000 $70,000 $67,500 2 3 - 5 Years $40,000 $70,000 $59,000 3 6 - 9 Years $90,000 $ $90,000 1 10 - 15 Years $75,000 $75,000 $75,000 1 15+ Years $ $ $
  42. 42. Australia & New Zealand
  43. 43. Quick Note Converted the NZD salaries into AUD, so we can get more responses for this end of the world
  44. 44. Demographics + Other Data: Australia & New Zealand Where Do You Work? Total Client/Brand 2 Agency 3 Self-employed/Freelancer 2 Other 0 Gender Total Female 1 Male 5 Non-Binary 0 Prefer Not To Say 0 What Platforms Do You Work On? AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic 8 4 5 2 4 0 6 2 Numbers are total respondents who answered the question.
  45. 45. Australia & New Zealand Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year $38,000 $38,000 $38,000 1 1 - 2 Years $51,000 $51,000 $51,000 1 3 - 5 Years $50,000 $85,000 $63,000 5 6 - 9 Years $85,000 $85,000 $85,000 1 10 - 15 Years $0 $0 $0 15+ Years $0 $0 $0
  46. 46. Europe
  47. 47. Quick Note Aggregated responses for anyone paid in EURO: Belgium = 3 responses France = 1 responses Germany = 5 responses Ireland = 1 responses Netherlands = 2 responses Portugal = 1 responses Spain = 2 responses
  48. 48. Demographics + Other Data: Europe W/O UK Data Where Do You Work? Total Client/ Brand 5 Agency 10 Self-employed/Freelancer 0 Other 0 Gender Total Female 1 Male 8 Non-Binary 0 Prefer Not To Say 0 What Platforms Do You Work On? AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic 14 8 10 5 6 0 9 5 Numbers are total respondents who answered the question.
  49. 49. Europe Years Exps. In Paid Minimum Salary Max Salary Average # of Respondents Less Than 1 Year €14,000 €28,200 €21,300 2 1 - 2 Years €24,000 €45,000 €34,000 4 3 - 5 Years €20,000 €50,000 €35,512 7 6 - 9 Years €20,000 €51,200 €35,600 2 10 - 15 Years €0 €0 €0 15+ Years €0 €0 €0
  50. 50. Rest Of The World
  51. 51. Quick Note Outlier countries we didn’t get enough response for this time, but wanted to show something for them.
  52. 52. Other Country Years Exps. In Paid Where they work? Salary India 1 - 2 Years Agency 450,000 INR India 3 - 5 Years Client/Brand 600,000 INR Czech Republic 6 - 9 Years Client/Brand 22,000 CZK Croatia 3 - 5 Years Agency 16,000 HRK
  53. 53. Other Country Years Exps. In Paid Where they work? Salary Russia 1 - 2 Years Agency 12,000 RUB Singapore 6 - 9 Years Agency 70,000 SGD Switzerland 1 - 2 Years Agency 72,000 CHF
  54. 54. Thank You! Please Share With Your Network.
  55. 55. The End

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