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PPC / Paid Media Salary Survey 2019

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This salary survey was open to all paid search, paid social and digital marketing professionals around the world. The data was collected in February 2019 and used the 2018 gross salary from each respondent. We had 623 responses in 2019. The top 3 countries are the United States, the United Kingdom and Canada.

Companies make salary a black box affair and that doesn’t help anyone in the marketing industry. Our founder, Duane Brown, has been told more than a few times not to discuss what he was making with others on the marketing team… everyone was contracted out at a different salary. Learning what the industry pays your colleague or that new junior hire means that none of us are leaving money on the table. This knowledge is helpful when you get a promotion at work or decide to start applying for your dream job.

Salaries should be more open and if the industry won’t help, then we need to help ourselves. Each February we ask the industry to tell us what their gross salary was in the preceding calendar year. We then aggregated the results in March for everyone to see and keep this 100% transparent.

Published in: Marketing

PPC / Paid Media Salary Survey 2019

  1. 1. SALARY SURVEY 2019
  2. 2. TABLE OF CONTENTS Mission & Details Bio - Duane Brown Who Took The Survey Salary By Country United States United Kingdom Canada Australia & New Zealand Europe The End 3 5 8 17 18 42 57 73 84 97
  3. 3. MISSION Help make salaries more open and transparent within our discipline. There is a black box around what we made and this hurts all of us. By making salaries more transparent, we can all make sure we’re paid what we’re worth based on our experience and knowledge.
  4. 4. This was a self-reporting survey done online. The survey data wasn’t looked over by a compensation or data analysis. I did this survey to help understand what our industry is paying us and how much we might be leaving on the table. I cleaned up all the data myself. DETAILS
  5. 5. DUANE BROWN I’m Duane. This salary survey is my contribution to our community. I’ve lived in 6 cities on 3 continents and know the struggle of salary negotiations. I hope you find this doc helpful during your next salary talk. Say Hello on Twitter: @DuaneBrown HELLO!
  6. 6. WE ARE: TAKE SOME RISK We are a performance marketing agency located in Vancouver and Montreal, Canada. We help ecommerce, SaaS and technology brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. Be sure to check out our Advanced Guide to PPC Audit
  7. 7. WELCOME TO YEAR Four! I wanted to take a moment and thank everyone who helped fill out the survey, promoted it online and made sure we got as many replies as we did. Without everyone’s help, this survey wouldn’t exist right now. Thank you. HELLO!
  8. 8. WHO TOOK THE SURVEY
  9. 9. THE NUMBERS We received 623 responses from around the world. Our top three countries being United States, United Kingdom and Canada. The same as last year. You were close this year Australia! Number 4 again.
  10. 10. TOP 7 REGIONS WITH RESPONSES UNITED STATES 364 UNITED KINGDOM 86 CANADA 53 AUSTRALIA & NEW ZEALAND 22 NETHERLANDS 15 GERMANY 11
  11. 11. GENDER FEMALE 130 MALE 484 NON-BINARY 2 PREFER NOT TO SAY 6
  12. 12. WHERE THEY WORK NON-PROFIT SELF-EMPLOYED/ FREELANCERS AGENCY IN-HOUSE (CLIENT/BRAND) OTHER AD NETWORK / TECH VENDOR 332 206 2 34 16 13 & 19 respectively
  13. 13. COMPANY SIZE 1-10 EMPLOYEES 11-50 EMPLOYEES 51-200 EMPLOYEES 201-500 EMPLOYEES 501-1,000 EMPLOYEES 1,001-5,000 EMPLOYEES 5,000+ EMPLOYEES SELF-EMPLOYED/FREELANCER 79 186 148 68 35 44 36 26
  14. 14. NUMBER OF RESPONSES FOR EACH QUESTION NUMBER OF YRS YRS EXPERIENCE WORKING OVERALL YRS EXPERIENCE WORKING IN PAID UNDER A YEAR 1-2 YEARS 3-5 YEARS 6-9 YEARS 10-15 YEARS 15+ YEARS 32 63 211 177 97 42 53 139 257 122 43 8
  15. 15. PLATFORMS GOOGLE ADS 585 TWITTER 142 BING AMAZON 446 108 FACEBOOK DISPLAY 451 428 PROGRAMMATIC LINKEDIN 249 134 NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON?
  16. 16. PLATFORMS YAHOO 112 NATIVE 99 YOUTUBE APPLE ADS 304 43 QUORA SNAPCHAT 55 71 REDDIT PINTEREST 83 61 NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON?
  17. 17. SALARY BY COUNTRY
  18. 18. UNITED STATES
  19. 19. Some people have 1-3 years experience in paid but having been working for 8-10+ years, thus they can skew salaries higher IMPORTANT NOTES All salaries are in the local currency for that country Years experience is just in paid For city & state results: only used ones with at least 15 reponses.
  20. 20. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 57 Agency 203 Self-employed/Freelancer 20 Other 0 Non-Profit 2 Ad Network/ Tech Vendor 3 & 13 GENDER TOTAL Female 82 Male 278 Non-Binary 1 Transgender 0 Prefer Not To Say 3
  21. 21. DEMOGRAPHICS + OTHER DATA GOOGLE ADS 338 LINKEDIN 137 BING 282 TWITTER 79 FACEBOOK 258 AMAZON 73 DISPLAY 246 PROGRAMMATIC 73 NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON?
  22. 22. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON? YAHOO 98 NATIVE 65 YOUTUBE 181 APPLE ADS 26 QUORA 41 SNAPCHAT 44 PINTEREST 64 REDDIT 40
  23. 23. UNITED STATES YRS EXPS. IN PAID UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS MIN SALARY $30,000 $19,000 $18,000 $48,000 $60,000 $110,000 MAX SALARY $75,000 $125,000 $322,000 $255,000 $240,000 $170,000 AVERAGE $49,845 $63,393 $74,950 $100,287 $119,243 $139,833 MEDIAN $46,000 $58,000 $70,000 $85,000 $110,000 $130,000 # OF RESPONSES 28 62 161 81 26 6
  24. 24. COMPANY SIZE SALARY IN US COMPANY SIZE 1-10 11-50 51-200 201-500 501-1,000 1,001-5,000 5,000+ Self/Freelance (Employees) MIN SALARY $32,500 $19,000 $30,000 $33,0000 $42,000 $40,000 $18,000 $25,000 MAX SALARY $150,000 $250,000 $195,000 $240,000 $215,000 $175,000 $322,000 $232,075 AVERAGE $68,226 $76,765 $74,112 $80,328 $90,984 $87,884 $101,835 $104,232 MEDIAN $60,000 $70,000 $65,000 $72,844 $85,000 $80,000 $78,000 $74,500 # OF RESPONSES 38 111 79 43 25 28 24 16
  25. 25. AGENCY SALARY IN US YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $35,000 $32,500 $28,800 $48,000 $60,000 $114,000 $75,000 $85,000 $322,000 $175,000 $240,000 $170,000 $49,423 $52,491 $72,808 $82,795 $118,203 $149,667 $45,000 $50,000 $62,000 $75,000 $110,000 $165,000 20 37 86 41 16 3
  26. 26. IN-HOUSE SALARY IN US YRS EXPS. IN PAID UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS MIN SALARY $30,000 $40,000 $18,000 $60,000 $65,000 $110,000 MAX SALARY $75,000 $125,000 $150,000 $255,000 $142,000 $130,000 AVERAGE $50,900 $81,335 $74,794 $118,018 $99,500 $120,000 MEDIAN $46,000 $78,700 $75,000 $110,000 $85,000 $110,000 # OF RESPONSES 8 17 58 30 6 2
  27. 27. SELF-EMPLOYED/FREELANCER SALARY YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $00 $19,000 $32,000 $50,000 $120,000 $150,000 $00 $100,000 $220,000 $250,000 $232,075 $150,000 $00 $59,667 $94,643 $123,590 $176,038 $150,000 $00 $60,000 $74,500 $125,000 $120,000 $150,000 0 3 7 7 2 1
  28. 28. FEMALE SALARY IN US YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $40,000 $19,000 $35,000 $55,000 $60,000 $114,00 $75,000 $85,000 $125,000 $138,000 $142,00 $165,000 $53,929 $57,170 $66,068 $80,462 $98,000 $143,000 $47,500 $57,500 $60,000 $76,000 $70,000 $150,000 7 20 31 17 4 3
  29. 29. MALE SALARY IN US YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $30,000 $25,000 $18,000 $48,000 $65,000 $110,000 $75,000 $125,000 $220,000 $250,000 $240,000 $130,000 $48,483 $61,927 $75,555 $105,553 $123,106 $120,000 $46,000 $59,000 $70,000 $100,000 $112,000 $110,000 21 42 126 64 22 2
  30. 30. CALIFORNIA YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $30,000 $25,000 $37,500 $58,000 $65,000 $150,000 $75,000 $110,000 $200,000 $250,000 $165,000 $150,000 $54,492 $75,913 $90,725 $122,778 $113,333 $150,000 $48,950 $78,700 $85,000 $120,000 $120,000 $150,000 6 15 24 18 6 1
  31. 31. COLORADO YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $00 $58,000 $40,000 $72,000 $60,000 $00 $00 $70,000 $93,000 $72,000 $80,000 $00 $00 $62,667 $69,781 $72,000 $72,417 $00 $00 $60,000 $70,000 $72,000 $77,250 $00 0 3 9 1 3 0
  32. 32. FLORIDA STATE YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $53,000 $32,500 $18,000 $60,000 $85,000 $00 $62,000 $43,000 $95,000 $125,00 $85,000 $00 $57,500 $37,750 $60,875 $91,181 $85,000 $00 $53,000 $32,500 $53,000 $74,724 $85,000 $00 2 2 12 4 1 0
  33. 33. ILLINOIS YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $00 $00 $46,000 $70,000 $112,000 $165,000 $00 $00 $100,000 $255,00 $112,000 $165,000 $00 $00 $71,875 $108,500 $112,000 $165,000 $00 $00 $70,000 $78,000 $112,000 $165,000 0 0 8 7 1 1
  34. 34. MASSACHUSETTS YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $42,00 $00 $60,600 $108,000 $117,000 $130,000 $65,00 $00 $322,00 $131,000 $232,075 $130,000 $53,500 $00 $108,765 $119,500 $156,358 $130,000 $42,000 $00 $77,000 $108,000 $120,000 $130,000 2 0 7 2 3 1
  35. 35. NEW YORK STATE YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $45,000 $38,000 $40,000 $55,000 $00 $00 $60,000 $100,000 $125,000 $183,131 $00 $00 $50,125 $61,214 $81,667 $117,676 $00 $00 $47,500 $57,500 $80,000 $125,000 $00 $00 4 7 15 12 0 0
  36. 36. PENNSYLVANIA YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $45,000 $38,000 $51,000 $63,000 $215,000 $00 $46,000 $85,000 $65,000 $150,000 $215,000 $00 $45,500 $52,000 $56,700 $94,667 $215,000 $00 $45,000 $40,000 $55,000 $71,000 $215,000 $00 2 4 5 3 1 0
  37. 37. TEXAS YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $40,000 $45,000 $48,000 $48,000 $90,000 $00 $40,200 $125,000 $150,000 $150,000 $142,000 $00 $40,100 $68,279 $80,070 $84,640 $109,000 $00 $40,000 $60,000 $70,000 $80,000 $95,000 $00 2 9 12 11 3 0
  38. 38. AUSTIN YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $00 $45,000 $60,000 $48,000 $142,000 $00 $00 $98,000 $150,000 $150,000 $142,000 $00 $00 $66,585 $100,000 $86,577 $142,000 $00 $00 $60,000 $100,000 $78,000 $142,000 $00 0 6 6 7 1 0
  39. 39. LOS ANGELES YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $75,000 $65,000 $55,000 $85,000 $125,000 $00 $75,000 $100,000 $138,000 $195,000 $125,000 $00 $75,000 $79,400 $102,067 $118,500 $125,000 $00 $75,000 $80,000 $90,000 $100,000 $125,000 $00 1 5 6 8 1 0
  40. 40. NEW YORK CITY YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $45,000 $40,000 $65,000 $65,000 $00 $00 $60,000 $100,000 $125,000 $183,131 $00 $00 $50,833 $65,038 $89,636 $130,213 $00 $00 $47,500 $57,500 $90,000 $135,00 $00 $00 3 6 11 10 0 0
  41. 41. SAN FRANCISCO YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $00 $25,000 $85,000 $58,000 $00 $00 $00 $90,000 $200,000 $250,000 $00 $00 $00 $68,333 $119,583 $140,500 $00 $00 $00 $90,000 $105,000 $130,000 $00 $00 0 3 6 6 0 0
  42. 42. UNITED KINGDOM
  43. 43. IMPORTANT NOTES Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 reponses
  44. 44. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 25 Agency 50 Self-employed/Freelancer 3 Other 0 Non-Profit 0 Ad Network / Tech Vendor 4 / 1 GENDER TOTAL Female 13 Male 69 Non-Binary 0 Transgender 0 Prefer Not To Say 1
  45. 45. DEMOGRAPHICS + OTHER DATA GOOGLE ADS 80 LINKEDIN 32 BING 68 TWITTER 22 FACEBOOK 55 AMAZON 10 DISPLAY 55 PROGRAMMATIC 11 NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON?
  46. 46. DEMOGRAPHICS + OTHER DATA YAHOO 7 NATIVE 6 YOUTUBE 31 APPLE ADS 6 QUORA 2 SNAPCHAT 3 PINTEREST 5 REDDIT 4 NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON?
  47. 47. UNITED KINGDOM YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £15,000 £18,000 £18,000 £32,500 £43,500 £60,000 £28,000 £45,000 £100,000 £84,00 £56,500 £60,000 £20,638 £29,108 £36,870 £44,136 £51,325 £60,000 £20,000 £26,952 £30,800 £40,000 £50,300 £60,000 8 32 27 11 4 1
  48. 48. COMPANY SIZE SALARY IN UK COMPANY SIZE MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES 1-10 11-50 51-200 201-500 501-1,000 1,001-5,000 5,000+ Self/Freelance £16,000 £15,000 £18,000 £25,000 £24,000 £28,000 £22,000 £65,000 £56,500 £60,000 £55,000 £50,000 £84,000 £45,000 £41,500 £100,000 £30,367 £30,892 £33,179 £35,571 £52,667 £37,250 £31,375 £82,500 £28,000 £26,952 £31,000 £32,500 £50,000 £38,000 £25,500 £65,000 9 30 24 7 3 4 4 2 (Employees)
  49. 49. AGENCY SALARY IN UK YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £15,000 £18,000 £18,000 £33,000 £55,000 £00 £28,000 £42,000 £65,000 £42,500 £55,000 £00 £20,300 £29,306 £33,816 £38,300 £55,000 £00 £20,000 £28,000 £28,000 £38,000 £55,000 £00 7 18 19 5 1 O
  50. 50. IN-HOUSE SALARY IN UK YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £23,000 £20,000 £25,000 £32,500 £43,500 £60,000 £23,000 £39,000 £50,000 £50,000 £50,300 £60,000 £23,000 £27,495 £36,143 £39,750 £46,900 £60,000 £23,000 £24,000 £38,000 £36,500 £43,500 £60,000 1 1O 7 4 2 1
  51. 51. FEMALE SALARY IN UK YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £16,000 £18,000 £27,000 £38,000 £55,000 £00 £28,000 £38,000 £38,000 £38,000 £55,000 £00 £20,667 £26,790 £31,000 £38,000 £55,000 £00 £18,000 £26,952 £28,000 £38,000 £55,000 £00 3 5 3 1 1 O
  52. 52. MALE SALARY IN UK YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £15,000 £19,000 £18,000 £32,500 £43,500 £60,000 £23,100 £45,000 £100,000 £84,000 £56,500 £60,000 £20,620 £29,500 £37,604 £44,750 £50,100 £60,000 £22,000 £26,000 £30,800 £00 £50,300 £60,000 5 26 24 10 3 1
  53. 53. ENGLAND YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £15,000 £18,000 £18,000 £32,500 £43,500 £60,000 £28,000 £45,000 £100,000 £84,000 £56,500 £60,000 £20,286 £29,101 £37,212 £44,136 £51,325 £60,000 £20,000 £28,000 £30,800 £40,000 £50,300 £60,000 7 29 26 11 4 1
  54. 54. LEEDS YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £16,000 £24,000 £27,000 £32,500 £55,000 £00 £20,000 £24,000 £55,000 £42,500 £55,000 £00 £18,000 £24,000 £41,000 £37,667 £55,000 £00 £18,000 £24,000 £27,000 £38,000 £55,000 £00 3 2 2 3 1 O
  55. 55. LONDON YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £15,000 £22,000 £25,000 £41,500 £00 £00 £15,000 £45,000 £100,000 £84,000 £00 £00 £15,000 £34,643 £46,667 £58,833 £00 £00 £15,000 £35,000 £40,000 £51,000 £00 £00 1 14 12 3 O O
  56. 56. NON-LONDON YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £16,000 £18,000 £18,000 £32,500 £43,500 £60,000 £28,000 £38,000 £55,000 £50,000 £56,500 £60,000 £21,443 £24,803 £29,033 £38,625 £51,325 £60,000 £22,000 £24,000 £27,000 £36,500 £50,300 £60,000 7 18 15 8 O 1 All salaries in the UK but does not include London.
  57. 57. CANADA
  58. 58. IMPORTANT NOTES All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 reponses Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
  59. 59. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 17 Agency 32 Self-employed/Freelancer 2 Other 0 Non-Profit 0 Ad Network / Tech Vendor 0 / 2 GENDER TOTAL Female 15 Male 37 Non-Binary 0 Transgender 0 Prefer Not To Say 1
  60. 60. DEMOGRAPHICS + OTHER DATA GOOGLE ADS 51 LINKEDIN 27 BING 41 TWITTER 19 FACEBOOK 45 AMAZON 15 DISPLAY 40 PROGRAMMATIC 18 NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON?
  61. 61. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON? YAHOO 4 NATIVE 10 YOUTUBE 31 APPLE ADS 9 QUORA 10 SNAPCHAT 12 PINTEREST 12 REDDIT 8
  62. 62. COMPANY SIZE SALARY IN CANADA COMPANY SIZE 1-10 11-50 51-200 201-500 501-1,000 1,001-5,000 5,000+ Self/Freelance (Employees) MIN SALARY $45,000 $48,500 $35,00 $55,000 $00 $50,000 $40,000 $68,300 MAX SALARY $250,000 $95,000 $115,000 $120,000 $00 $58,000 $149,000 $68,300 AVERAGE $76,980 $66,993 $67,429 $85,060 $00 $54,000 $94,667 $68,300 MEDIAN $55,000 $65,400 $63,000 $90,000 $00 $50,000 $85,000 $68,300 # OF RESPONSES 10 15 14 5 0 2 6 1
  63. 63. YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $40,000 $35,0000 $46,800 $52,000 $60,000 $00 $85,000 $50,000 $250,000 $120,000 $90,000 $00 58,333 $45,250 $85,630 $84,240 $75,000 $00 $50,000 $45,000 $66,000 $78,000 $75,000 $00 3 6 10 10 3 0 AGENCY SALARY IN CANADA
  64. 64. YRS EXPS. IN PAID UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS MIN SALARY $110,000 $52,000 $48,000 $48,000 $149,000 $00 MAX SALARY $110,000 $60,000 $82,000 $110,000 $149,000 $00 AVERAGE $110,000 $56,000 $64,643 $79,383 $149,000 $00 MEDIAN $110,000 $52,000 $64,500 $68,000 $149,000 $00 # OF RESPONSES 1 2 7 6 1 0 IN-HOUSE SALARY IN CANADA
  65. 65. YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $85,000 $48,500 $45,000 $48,000 $90,000 $00 $85,000 $48,500 $95,000 $115,000 $90,000 $00 $85,000 $48,500 $66,167 $84,333 $90,000 $00 $85,000 $48,500 $63,000 $90,000 $90,000 $00 1 1 9 3 1 0 FEMALE SALARY IN CANADA
  66. 66. YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $40,000 $35,000 $46,8000 $52,000 $60,000 $00 $110,000 $60,000 $250,000 $120,000 $75,000 $00 $63,660 $48,750 $84,256 $81,977 $67,500 $00 $50,000 $50,000 $65,000 $78,000 $60,000 $00 5 8 9 13 2 0 MALE SALARY IN CANADA
  67. 67. CANADA YRS EXPS. IN PAID UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS MIN SALARY $40,000 $35,000 $45,000 $48,000 $60,000 $00 MAX SALARY $110,000 $60,000 $250,000 $120,000 $149,000 $00 AVERAGE $67,217 $48,722 $75,211 $82,419 $93,500 $0 MEDIAN $50,000 $50,000 $64,500 $78,000 $75,000 $00 # OF RESPONSES 6 9 18 16 4 0
  68. 68. BRITISH COLUMBIA YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $00 $00 $46,800 $68,000 $75,000 $00 $00 $00 $95,000 $102,000 $90,000 $00 $00 $00 $62,550 $83,333 $80,000 $00 $00 $00 $55,000 $80,000 $75,000 $00 0 0 6 3 2 0
  69. 69. ONTARIO YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $50,000 $35,000 $65,000 $48,000 $149,000 $00 $110,000 $55,000 $250,000 $120,000 $149,000 $00 $73,750 $46,416 $117,250 $82,570 $149,000 $00 $50,000 $45,000 $72,000 $65,400 $149,000 $00 4 6 4 10 1 0
  70. 70. QUEBEC YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $40,000 $50,000 $58,000 $00 $60,000 $00 $68,3000 $60,000 $80,000 $00 $60,000 $00 $54,150 $53,333 $65,250 $00 $60,000 $00 $40,000 $50,000 $60,000 $00 $60,000 $00 2 3 4 0 1 0
  71. 71. MONTREAL YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $40,000 $50,000 $58,000 $00 $60,000 $00 $68,3000 $60,000 $80,000 $00 $60,000 $00 $54,150 $53,333 $65,250 $00 $60,000 $00 $40,000 $50,000 $60,000 $00 $60,000 $00 2 3 4 0 1 0 Duplicate of Quebec slide...we had exactly 10 replies from Montreal, Quebec
  72. 72. TORONTO YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $50,000 $35,000 $65,000 $52,000 $149,000 $00 $110,000 $52,000 $250,000 $120,000 $149,000 $00 $73,750 $44,625 $132,333 $88,200 $149,000 $00 $50,000 $43,000 $82,000 $90,000 $149,000 $00 4 4 3 7 1 0
  73. 73. AUSTRALIA & NEW ZEALAND
  74. 74. IMPORTANT NOTES Converted NZD salaries into AUD, so we can get more responses for this part of the world. Years experience is just in paid For city results: only used cities that had at least 10 reponses Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
  75. 75. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 7 Agency 15 Self-employed/Freelancer 0 Other 0 Non-Profit 0 Advertising Network/Vendor 0 GENDER TOTAL Female 2 Male 19 Non-Binary 0 Transgender 0 Prefer Not To Say 1
  76. 76. DEMOGRAPHICS + OTHER DATA GOOGLE ADS 20 LINKEDIN 14 BING 10 TWITTER 5 FACEBOOK 19 AMAZON 3 DISPLAY 13 PROGRAMMATIC 8 NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON?
  77. 77. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON? YAHOO 2 NATIVE 4 YOUTUBE 12 APPLE ADS 1 QUORA 0 SNAPCHAT 6 PINTEREST 1 REDDIT 3
  78. 78. COMPANY SIZE SALARY IN AUS & NZ COMPANY SIZE 1-10 11-50 51-200 201-500 501-1,000 1,001-5,000 5,000+ Self/Freelance (Employees) MIN SALARY $50,108 $43,000 $40,000 $75,000 $85,000 $80,000 $110,000 $00 MAX SALARY $140,000 $192,722 $105,000 $85,00 $85,000 $175,000 $110,000 $00 AVERAGE $79,756 $83,403 $70,817 $80,000 $85,000 $115,000 $110,000 $00 MEDIAN $67,000 $75,000 $67,453 $75,000 $85,000 $90,000 $110,000 $00 # OF RESPONSES 5 7 3 2 1 3 1 0
  79. 79. AGENCY SALARY IN AUS & NZ YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $43,000 $50,108 $60,000 $78,600 $140,000 $00 $55,000 $75,000 $110,000 $78,600 $192,722 $00 $49,000 $64,036 $76,946 $78,600 $166,360 $00 $43,000 $67,000 $75,000 $78,600 $140,000 $00 2 3 7 1 2 0
  80. 80. IN-HOUSE SALARY IN AUS & NZ YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $00 $40,000 $80,000 $00 $175,000 $00 $00 $40,000 $105,000 $00 $175,000 $00 $00 $40,000 $88,000 $00 $175,000 $00 $00 $40,000 $85,000 $00 $175,000 $00 0 1 5 0 1 0
  81. 81. FEMALE SALARY IN AUS & NZ YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $0 $0 $67,453 $78,600 $0 $0 $0 $0 $67,453 $78,600 $0 $0 $0 $0 $67,453 $78,600 $0 $0 $0 $0 $67,453 $78,600 $0 $0 0 0 1 1 0 0
  82. 82. MALE SALARY IN AUS & NZ YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $43,000 $40,000 $60,000 $0 $140,000 $0 $55,000 $67,000 $110,000 $0 $192,722 $0 $49,000 $52,369 $82,834 $0 $169,241 $0 $43,000 $50,108 $80,000 $0 $175,000 $0 2 3 11 0 3 0
  83. 83. AUSTRALIA & NEW ZEALAND YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $43,000 $40,000 $60,000 $78,600 $140,000 $00 $55,000 $75,000 $110,000 $78,600 $192,722 $00 $49,000 $58,027 $81,552 $78,600 $169,241 $00 $43,000 $50,108 $80,000 $78,600 $175,000 $00 2 4 12 1 3 0
  84. 84. EUROPE
  85. 85. IMPORTANT NOTES All salaries are in EURO. Converted 2 Netherland salaries into EURO. Only did countries that main currency is EURO. Years experience is just in paid For city & country results: only used ones with at least 10 reponses Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
  86. 86. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 16 Agency 25 Self-employed/Freelancer 7 Other 0 Non-Profit 0 Ad Network / Tech Vendor 3 / 2 GENDER TOTAL Female 6 Male 46 Non-Binary 1 Transgender 0 Prefer Not To Say 0
  87. 87. DEMOGRAPHICS + OTHER DATA GOOGLE ADS 51 LINKEDIN 22 BING 25 TWITTER 7 FACEBOOK 37 AMAZON 3 DISPLAY 38 PROGRAMMATIC 9 NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON?
  88. 88. DEMOGRAPHICS + OTHER DATA WHAT PLATFORMS DO YOU WORK ON? YAHOO 1 NATIVE 6 YOUTUBE 24 APPLE ADS 0 QUORA 1 SNAPCHAT 3 PINTEREST 0 REDDIT 4
  89. 89. COMPANY SIZE SALARY IN EUROPE COMPANY SIZE (employees) MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES 1-10 11-50 51-200 201-500 501-1,000 1,001-5,000 5,000+ Self/Freelance €15,000 €27,000 €7,300 €27,000 €38,000 €38,000 €63,000 €19,000 €52,000 €25,200 €28,000 €50,000 €38,000 €38,000 €63,000 €180,000 €27,080 €37,596 €33,699 €35,667 €38,000 €38,000 €63,000 €76,400 €30,000 €45,000 €30,000 €30,000 €38,000 €38,000 €63,000 €35,000 5 7 17 3 1 1 1 5
  90. 90. AGENCY SALARY IN EUROPE YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS €10,000 €7,300 €17,400 €00 €00 €00 €25,200 €55,000 €70,000 €00 €00 €00 €21,100 €27,725 €38,518 €00 €00 €00 €24,000 €25,800 €38,000 €00 €00 €00 4 10 11 0 0 0
  91. 91. IN-HOUSE SALARY IN EUROPE YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS €28,000 €27,000 €9,800 €00 €38,000 €63,000 €28,000 €50,000 €61,300 €00 €38,000 €63,000 €28,000 €36,573 €36,794 €00 €38,000 €63,000 €28,000 €33,900 €37,200 €00 €38,000 €63,000 1 6 8 0 1 1
  92. 92. FEMALE SALARY IN EUROPE YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS €00 €15,000 €25,200 €00 €00 €00 €00 €33,9000 €37,200 €00 €00 €00 €00 €21,961 €31,200 €00 €00 €00 €00 €16,983 €31,200 €00 €00 €00 0 3 3 0 0 0
  93. 93. MALE SALARY IN EUROPE YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS €10,000 €7,300 €9,800 €00 €38,000 €63,000 €28,000 €55,00 €127,000 €00 €38,000 €63,000 €22,771 €33,072 €42,435 €00 €38,000 €63,000 €25,200 €30,000 €38,748 €00 €38,000 €63,000 7 15 21 0 1 1
  94. 94. EUROPE YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS €10,000 €7,300 €9,800 €35,000 €38,000 €63,000 €28,000 €55,000 €127,000 €180,000 €38,000 €63,000 €22,771 €31,221 €40,910 €107,500 €38,000 €63,000 €25,200 €28,000 €38,000 €35,000 €38,000 €63,000 7 18 25 2 1 1
  95. 95. GERMANY YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS €00 €33,900 €31,200 €00 €38,000 €00 €00 €55,000 €61,300 €00 €38,000 €00 €00 €44,088 €48,900 €00 €38,000 €00 €00 €43,538 €52,000 €00 €38,000 €00 0 5 5 0 1 0
  96. 96. NETHERLANDS YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS €21,000 €25,800 €30,000 €53,922 €4,056 €00 €26,000 €33,150 €39,500 €180,000 €4,056 €00 €24,067 €28,238 €36,920 €116,960 €4,056 €00 €25,200 €27,000 €38,350 €53,922 €4,056 €00 3 4 5 2 1 0
  97. 97. Thank You! Please Share With Your Network The End

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