This salary survey was open to all paid search, paid social and digital marketing professionals around the world. The data was collected in February 2019 and used the 2018 gross salary from each respondent. We had 623 responses in 2019. The top 3 countries are the United States, the United Kingdom and Canada.
Companies make salary a black box affair and that doesn’t help anyone in the marketing industry. Our founder, Duane Brown, has been told more than a few times not to discuss what he was making with others on the marketing team… everyone was contracted out at a different salary. Learning what the industry pays your colleague or that new junior hire means that none of us are leaving money on the table. This knowledge is helpful when you get a promotion at work or decide to start applying for your dream job.
Salaries should be more open and if the industry won’t help, then we need to help ourselves. Each February we ask the industry to tell us what their gross salary was in the preceding calendar year. We then aggregated the results in March for everyone to see and keep this 100% transparent.